Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Marriott Board Mastered Franchise Economics
Marriott International transformed from a hotel operator into a global asset-light giant by mastering franchise economics. In this episode, we break down how the board navigated the shift from owning properties to licensing brands, achieving a capital efficiency that drove consistent double-digit returns on invested capital while expanding into emerging markets without balance sheet risk. We explore the specific governance decisions that allowed Marriott to scale its portfolio to over thirty thousand locations across more than eight hundred countries and territories. The conversation examines…
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