Book Marketing Is a Long Game: Passion, Positioning, and Podcasting with Susan Friedman – The Writing Coach Ep. 231
Today on the show, I'm welcoming back book marketing strategist and veteran podcaster Susan Friedman, 10 years after her first appearance on this podcast.
Susan has hosted over 500 episodes of Book Marketing Mentors and has spent decades helping nonfiction authors turn their books into authority, speaking opportunities, and real business results.
In this conversation, we talk about why book marketing is a long game, how fiction and nonfiction are "two different animals" when it comes to promotion, and why so many authors would rather hide behind social media than have real, high-impact…
The skinny
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