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Ep. 2535 Inside Hong Kong’s Wine Scene with Reeze Choi, Best Sommelier of Asia & Pacific 2025 | Asia Wine Market

Welcome to the Asia Wine Market and Episode 2535 of the Italian Wine Podcast. Today, Roza Zharmukhambetova sits down with Reeze Choi, Best Sommelier of Asia & Pacific 2025, to explore the Hong Kong wine scene, uncover consumer trends, and discuss opportunities for Italian wines in this dynamic market.

Key learning objectives:

Understand the Hong Kong wine market, consumer preferences, and top-performing Italian wines.

Learn practical strategies for market entry, partnerships, and brand activation.

Gain insights on cultural adaptation, education, and long-term planning for success.

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