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20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
Phil Carter is one of the best growth leaders of the last decade helping world-class companies like Faire, Quizlet, and Ibotta accelerate their growth. Today, Phil is a growth advisor and angel investor who helps Seed - Series C consumer subscription businesses define their growth strategy.
In Today's Episode with Phil Carter We Discuss:
The Seven Core Levers to Win at Consumer Subscription:
How to Optimize Subscription Pricing and Packaging:
Step:
Single vs multiple subs tiers?
Monthly, weekly or annually?
How often should it be revisited?
Biggest mistakes companies make with pricing and…
The skinny
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