Latest / Automated with Brian Heater
iRobot CEO Gary Cohen on Turnarounds, Feature Wars, and the Future of Roomba
Robot vacuums have been on the market for over 20 years and are still in fewer than 20 percent of US homes. In this episode of Automated, Brian Heater speaks with Gary Cohen, CEO of iRobot and the brand behind Roomba, about what it actually takes to rebuild one of the most iconic names in consumer robotics.
Gary breaks down the shift from feature-led to consumer-led product development, explaining why iRobot missed key market opportunities and how competitors used that window to take significant market share. He shares the full story behind the failed Amazon acquisition, the Chapter 11…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.