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The Keys to Effective Podcasting for Entrepreneurs · The One Small Change Podcast

• 0:00
  Welcome to the One Small Change. I am so glad that you decided to
• 0:04
  spend time with me again this week, and I am
• 0:07
  happy that you are going on this journey of exploration,
• 0:10
  transformation with me. In case you don't know, I'm your host, Yvonne
• 0:14
  McCoy, and I bring almost 30 years of entrepreneurial experience,
• 0:18
  and I have an insane passion for discovering growth through the
• 0:22
  power of seemingly small change. And so I invite
• 0:25
  somebody to come talk to us every week so. So that you can see what
• 0:29
  their journey's been like. And they have
• 0:32
  usually such interesting things to share that will help you to grow your
• 0:36
  business. And today we're going to be talking with
• 0:39
  Noemi Beres. Noemi, hi.
• 0:44
  Hi, Yvonne. Thank you so much for inviting me today. I'm really looking forward
• 0:47
  to our conversation. Well, I am, too. And what,
• 0:52
  you know, what people have gotten to expect is that you're
• 0:55
  going to share some smaller, unexpected decision
• 0:59
  that, you know, sparked a change in your business. And it could be either
• 1:03
  professional or personal. But the thing is, I
• 1:07
  want you to talk to Noemi for a couple of
• 1:10
  reasons. One is that she's definitely connected with podcasting, but
• 1:14
  the other thing is that we don't talk about very often is
• 1:18
  we all have global businesses if we want to.
• 1:22
  So why don't you tell everybody where you are,
• 1:26
  what you do, and how you. How you do it
• 1:30
  differently than anybody else? Thank you,
• 1:34
  Yvonne. Well. Well, I'm from Europe, as you
• 1:37
  can figure out from my accent, and I live on the beautiful
• 1:41
  Mediterranean island of Cyprus, and
• 1:45
  it's an amazing place to live, But I've been living here
• 1:48
  in the past 15 years, and I was born and raised in Hungary in
• 1:52
  Central Europe, lived in different countries. So what you
• 1:56
  just mentioned about being like global citizenship in
• 1:59
  and in the business world, it really applies to me. I lived in
• 2:03
  Denmark, I lived in Ireland, and then I ended up here in
• 2:06
  Cyprus 15 years ago. So for me, experiencing
• 2:10
  different cultures, different languages is pretty amazing.
• 2:14
  And working with American clients, which is also very interesting because I
• 2:18
  never worked with American clients before I started this
• 2:21
  business, Podcast Connections, our podcast booking agency,
• 2:25
  and that's a whole new experience for me in the past
• 2:29
  six years. And you also asked me about, like,
• 2:33
  what do I do? So I run a podcast booking agency
• 2:36
  and help entrepreneurs, business owners to get
• 2:40
  connected and get booked on quality podcast shows, which
• 2:44
  helps to grow their business, build their brand, and build their
• 2:47
  authority. And. And that's what I've been doing in the past six years,
• 2:51
  since 2020. But I've been an entrepreneur since
• 2:54
  2007, and I've been doing a lot of things like
• 2:58
  many other entrepreneurs, including social media,
• 3:02
  content creation, online marketing, you name
• 3:06
  it, travel writing, blogging. And
• 3:09
  I enjoyed all this long journey that I've been on.
• 3:14
  And, and what makes me different? I think what made you, what made you
• 3:18
  land? What, what made you land, you know, on all the different things? Because,
• 3:22
  you know, as entrepreneurs, we're like, yes, yes, you know,
• 3:25
  so of all the things that you have done, what made you land on
• 3:29
  being in the podcast industry?
• 3:34
  That's a great question. It was accidental, like, like everything.
• 3:37
  Like usually in the life of a entrepreneur, it was
• 3:41
  accidental. So we had an online travel related business
• 3:44
  with my husband from 2007 up to
• 3:48
  2020, but because of the pandemic, it had to
• 3:52
  stop. Nobody traveled. The whole wide world
• 3:55
  stopped, so we had to pivot. And that's how we ended up basically
• 3:59
  in the podcasting world. And thanks to our Irish
• 4:02
  mentor, he helped us to start this business
• 4:06
  model which I really love. And
• 4:10
  to be honest with you, Yvonne, I. In before 2020,
• 4:13
  I didn't listen to podcasts. I wasn't in that space.
• 4:18
  So it's basically, it was a whole new world to me
• 4:21
  when, when, you know, started working in this business back in March,
• 4:25
  April 2020. Well, you know, one of the things that,
• 4:29
  that you said that's interesting is, you know, that you
• 4:32
  accidentally got into this, right? But I always
• 4:36
  find in weird ways, everything that you, a
• 4:40
  person has done before makes them ideally suited
• 4:44
  for that accidental opportunity.
• 4:48
  You know, another person may have been presented with that and it would
• 4:52
  have been, it would not have gone forward at all. You know, it
• 4:56
  would not have flourished. So tell me, tell me
• 5:02
  why or how can people use podcasting to grow their business?
• 5:06
  Why is it, you know, what are the, you know, the misconceptions about
• 5:09
  it? What are, you know, things that we
• 5:13
  can all do better? Yeah, it's, it's a brilliant
• 5:17
  way. I mean, when you are a podcast guest, it's a brilliant way
• 5:20
  to build your brand, to build your authority, to get your name
• 5:24
  out there, to create evergreen content which you can
• 5:28
  use again and again. Because nobody remembers what you
• 5:31
  posted 2 weeks or 3 weeks ago on social media. So the episodes
• 5:35
  that go live, you can cut them up, you can use them
• 5:39
  as clips or audio clips or video clips, and they are
• 5:42
  amazing to, you know, just for content creation
• 5:46
  itself. And I think many people
• 5:50
  misunderstand it when it comes to podcast guesting. Oh, I'm just going
• 5:54
  on a podcast. It's done and dusted. I don't have anything else to do.
• 5:57
  They don't promote it, they don't repurpose the content.
• 6:01
  Okay.
• 6:06
  These are all really important things. Can we, can
• 6:09
  we go back to
• 6:14
  the. Let's start at the beginning of the process, I guess. Right? So
• 6:18
  how should you pick a podcast? Is there, is there a thought
• 6:21
  process that people should go through before they get on a
• 6:25
  podcast? Absolutely. I mean, you need a thought process.
• 6:29
  And first of all, you need to start listening to
• 6:33
  podcasts, podcasts that are. You're interested in and
• 6:37
  aligns with your business. Because when it comes to picking
• 6:40
  out the perfect podcast, it's really important.
• 6:45
  It's not about quantity, but it's about quality. It's really important
• 6:49
  to find the right place to express your voice, to.
• 6:53
  To share your knowledge and share your stories. So you need to do the
• 6:56
  research, you need to do the homework before you
• 7:00
  decide which podcast you should get on. Obviously,
• 7:04
  when you hire a company like us, we can do that for you.
• 7:08
  It makes your life easier, but it doesn't mean that you can
• 7:11
  do it all by yourself. It's doable, but it takes a lot of time and
• 7:15
  effort and energy to find the right space for you. And, and
• 7:19
  it. Everything starts with listening. Listening to a couple of episodes,
• 7:23
  a couple of podcasts, and figuring out whether
• 7:27
  you are, you are aligned with the podcast host, you are
• 7:30
  okay with their energy, the way they lead the conversation,
• 7:34
  the way they hold space for you. It's really
• 7:38
  important to super clear about that. So,
• 7:42
  okay, now you've picked a podcast or a group of
• 7:46
  podcasts and you're going on it, what
• 7:49
  do you talk about exactly? That's a very
• 7:53
  important part. And many people, they pick really
• 7:57
  broad topics, like if you are in sales or if you're in marketing
• 8:00
  and you say like, oh, I want to, you know, I want to talk about
• 8:03
  marketing, I want to talk about sales, I want to talk about health
• 8:07
  or whatever. You really have to niche down. It's
• 8:11
  really important to find your topics and
• 8:14
  find your talking points. I always advise people to pick
• 8:18
  at least three topics, whatever you want to talk
• 8:22
  about, and work on those topics. And also pick a couple
• 8:25
  of talking points for each and every single topic
• 8:29
  because it's really important to practice those a little bit.
• 8:33
  I'm not saying you have to learn them by heart, but
• 8:36
  don't wing a conversation. Once you are in a business, you
• 8:40
  need to be super clear about what your business is about and what you want
• 8:43
  to talk about. Because if you just wing something and you just
• 8:47
  fly from one topic to another, I mean, that doesn't
• 8:51
  help people. I mean, you need to figure things
• 8:54
  out. When I first started doing
• 8:58
  podcasts, Right. I was very excited
• 9:02
  about it, and I went to this podcasting event where you could be on all
• 9:06
  these people's podcasts. Podcast. Right. And, you know, I was like,
• 9:10
  you know, sometimes people didn't show up, and I was like, I do it. I'll
• 9:13
  do it. Right. And I found myself talking
• 9:17
  on podcasts that really were not
• 9:20
  my expertise. And I
• 9:24
  happen to be a Tatty Cathy, so I could talk about almost anything.
• 9:28
  Right. So that wasn't the. That wasn't the issue. I mean, and maybe that
• 9:32
  worked to my detriment because I was having such a good time.
• 9:35
  Yeah. You know, I mean, I. Somebody asked me to work on, to come on
• 9:39
  a podcast about parenting, and I'm like,
• 9:44
  yes, I am a parent, but I don't consider myself. You know, I can
• 9:47
  tell you what I think I. What I now think I did wrong, that my
• 9:50
  kids are adults. Right. And, you know, I went on that podcast.
• 9:54
  So not only do. Do you have to know what you're going to be
• 9:58
  talking about, you want to make sure that you're talking to an
• 10:02
  audience that you want to reach out to.
• 10:05
  I mean, yes, I had a great time on that podcast.
• 10:09
  They were like, oh, this was amazing, you know, great information.
• 10:13
  But none of his audience was going to reach out to me, you
• 10:17
  know, for business for two reasons. One is that wasn't why they
• 10:20
  were listening to him. And two, because I was just having
• 10:24
  a good time. I didn't even really go into my business.
• 10:28
  Yes, right. That. That's why it's important to. To pick.
• 10:32
  Pick your, you know. Right. Poison for your
• 10:35
  podcast. And. And even if you find yourself in an unusual
• 10:39
  situation, I think you can bring it back to your business.
• 10:42
  Yes. You know, you can go. This is a skill that you need in life,
• 10:46
  but we use this in business as well. So if you've
• 10:50
  got a business or if you think, you know, so I think that's where a
• 10:53
  lot of people make mistakes. I think also.
• 10:58
  And this is an opinion.
• 11:02
  Yes. You have to have some things that you can pull out of the air
• 11:04
  that you're comfortable with. But I think that
• 11:08
  when people come in and say, you know, what are the five questions you want
• 11:12
  me to ask you? I feel like it. You
• 11:15
  don't get a chance to breathe. You don't get a chance to be yourself. And
• 11:19
  I think that's part of the advantage of being a podcast. It's
• 11:23
  like, I've invited you into my head. I don't want
• 11:27
  to hear something that's so polished that it's
• 11:30
  impersonal. I don't know. Yeah, I think it's
• 11:34
  being open and being vulnerable on a show is far more important
• 11:38
  than being too polished because people will just check out and
• 11:42
  stop listening to that podcast. If you are overly polished and overly
• 11:45
  put together, yeah, there are. Whatever can happen
• 11:49
  during the conversation, but that makes you human. And I think
• 11:53
  that's important to human touch. That's how you feel. You are a real person,
• 11:57
  not just acting. And, oh, this is this amazing
• 12:00
  entrepreneur doing everything absolutely perfectly. Like, who
• 12:04
  said that? Nobody is that entrepreneur. We all make mistakes
• 12:08
  and to show our flows traits. I think that's also
• 12:12
  important because that's how we can learn from each other.
• 12:16
  Okay, so now we've picked the right podcast. We
• 12:19
  know what we're going to say. We have great rapport with the
• 12:23
  host or hostess, right? And
• 12:29
  that's my dog. The doorbell's ringing
• 12:33
  anyway. And you know, you finish it,
• 12:37
  right? And you go, this is great. And that's where a lot of people, I
• 12:41
  think, I mean, where my head is stuck these days
• 12:45
  is the whole concept of what's the cost of not following through
• 12:48
  on things? And I don't think most of us know
• 12:52
  what the follow through is. If we've been on a podcast.
• 12:57
  Yeah, I wish everybody would know that, but they
• 13:01
  just don't use it like, at the end of the day.
• 13:05
  I mean, podcast guesting is a marketing strategy, is a
• 13:08
  relationship marketing strategy that you can use to your advantage
• 13:12
  when you do it wisely. So when you have and you
• 13:15
  finished an interview, I always tell people, please
• 13:19
  do thank the host next day just to,
• 13:23
  you know, you were a guest, you got accepted as a guest, you had an
• 13:26
  amazing conversation. And all these hosts across the world,
• 13:30
  they put so much energy into and time and money, let's
• 13:34
  not forget about it either into one single show
• 13:38
  that at least you can do to thank them. And what I
• 13:41
  also tell them to please be a bit
• 13:45
  proactive. Just organize a post,
• 13:48
  interview, chat with the podcast host. I think it's so important to
• 13:52
  continue and keep the conversation going because podcast
• 13:56
  guesting. Podcasting is one of the best marketing tools
• 13:59
  in the 21st century. And not many people
• 14:03
  use that as a, like, as a networking tool. But like, we
• 14:07
  established a relationship here and then we can jump on a call. We
• 14:11
  can figure out later, maybe this month or next month,
• 14:14
  how we can help, how we can serve each other, we can refer
• 14:18
  people to each other, we can refer Business to each other, because
• 14:22
  we are all business people. We are all entrepreneurs. And this
• 14:26
  is not just a conversation. It's so much more than that.
• 14:29
  All right, you said two things that I want to go back to.
• 14:34
  One is you said podcasting is a strategy.
• 14:39
  Okay. And so, you know, when I
• 14:42
  talk about strategy, it's like, what is the
• 14:46
  purpose of doing this? And I think, you know,
• 14:50
  the first answer, the, first, you know, surface answer is, I want to
• 14:54
  get out there and I want to be seen. Right. But I think
• 14:57
  there's more to it than that. Right.
• 15:01
  And you alluded to that a little bit in terms of
• 15:04
  relationships and that kind of thing. And one of the things
• 15:08
  that I as a podcaster, always forget
• 15:12
  to say to my guest, if you know anybody else that you think would be
• 15:16
  good for my podcast, will you introduce us? Or I
• 15:19
  know somebody who you would probably be good for your
• 15:23
  podcast, that kind of thing. The other thing is,
• 15:31
  You know, we have this one and done kind of mentality.
• 15:35
  There are so many things that you can do as a
• 15:39
  podcaster with the podcast. So,
• 15:42
  for instance, one of the things that I do, because I also do
• 15:46
  panels and I do, you know, summits and stuff, is
• 15:50
  that when I'm promoting those things, I only have people that have been
• 15:53
  on my podcast speak. And so when I'm doing post,
• 15:57
  I will put that podcast link in there.
• 16:01
  Yeah. So people can have a chance to get to know the speakers a little
• 16:05
  bit better. I will try,
• 16:09
  if possible, to. If I know that my
• 16:12
  speaker is going to have an event to. To publish
• 16:16
  the podcast at a time that's close to that event,
• 16:20
  to help them. Right. And so I also
• 16:24
  asked for, if whatever gift they're giving, I asked for an affiliate
• 16:27
  link. So if any of my people go to the event and buy something, then,
• 16:31
  you know, I can make some money. There was something else that you
• 16:35
  said. So tell us some of the things we can do after the podcast
• 16:38
  to get more use and get more exposure.
• 16:42
  Absolutely. The. The second most important thing is to
• 16:45
  repurpose the content. Use the content that you have on your
• 16:49
  hands. Because, I mean, content is king. We talk about this, but we
• 16:52
  don't really do anything about it. So once you're intergo inter
• 16:56
  you goes live. When you are in social media,
• 17:00
  try to post it on as many places as you can. Like,
• 17:03
  whatever people tell you, no, just do it like, more exposure, more
• 17:07
  followers, more interaction means more business. That's it.
• 17:11
  It's so simple, yet not many people do it.
• 17:14
  So once you have the episode, maybe you get some
• 17:18
  promotional stuff, material from the host, which
• 17:22
  can be a video clip, audio clip, image, anything. You can
• 17:25
  post this. And please do tag the host in every
• 17:29
  single post because that's how you reach their followers. And
• 17:33
  again, that's how you get more exposure. Say that again,
• 17:37
  because a lot of people like me probably don't
• 17:41
  do that. Say, yeah, tagging, tagging the host, please.
• 17:44
  Like, once you get the episode out there, please tag
• 17:48
  the host and always do that because this
• 17:52
  is one of the most important part, like, that's how you reach
• 17:56
  more people. You get connected with the
• 17:59
  hosts, audience with the host followers on social media.
• 18:03
  And what I've seen, Yvonne, that so many times,
• 18:07
  the hosts, the podcast hosts, they forget to tag the.
• 18:11
  Tag the guest. You know, they post about the episode.
• 18:15
  And that was an amazing episode with, you know, xyz and
• 18:19
  this was the interview and the name is there, but they never tagged them.
• 18:23
  So actually the, the guest would never realize that,
• 18:26
  like, oh, I was, you know, they, they posted about me. So this works
• 18:30
  with both ways for the host and for the guest. So please do
• 18:34
  tag people. Tag your guest and tag your host. It's
• 18:38
  crucial. So
• 18:42
  now I have lots and lots of questions.
• 18:47
  If you take somebody that's kind of just
• 18:51
  starting out and they don't know how to do all this
• 18:55
  fancy repurposing, what, aside from tagging the host,
• 19:00
  which, what are some of the other easy things that you can
• 19:04
  do to get more mileage out of when you've done a, you
• 19:08
  know, a podcast? I, I think it's just the
• 19:11
  easiest thing is basically to share it on social media.
• 19:15
  It doesn't have to be fancy. Like, it's so easy to share something
• 19:19
  on social media. Or if you have an email list, you can
• 19:23
  always send out your episode to your email list to your
• 19:26
  friends, to your colleagues, to, to whomever.
• 19:30
  Just make a bit of like, promotion to your episode.
• 19:34
  Because that's so, it's just so easy. I
• 19:37
  mean, everybody can write an email to, to their email list, like, hey
• 19:41
  guys, this is my new episode. You know, we just went live.
• 19:45
  Check it out. I had an amazing conversation. That's it.
• 19:49
  Like, it's just a couple of sentences. Like, anybody can do that if you have
• 19:53
  an email list. And I think it's just so easy to do
• 19:56
  that. And we still don't do it. And I, I just don't
• 20:00
  understand why. So you don't need to be a tech expert.
• 20:04
  All right, so. So the reason you don't understand why is because
• 20:07
  that's one of your Gifts, which made this a great opportunity to have.
• 20:12
  Right. The. The other thing is I always
• 20:15
  wonder, you know, like, I post on
• 20:19
  LinkedIn, Facebook and Instagram, right? Although I
• 20:23
  think I'm going to stop doing Instagram and just
• 20:27
  focus on Facebook and LinkedIn. And I
• 20:30
  think a lot of people are like, I don't do a lot on, on social
• 20:34
  media or. The other question that comes
• 20:37
  up, I think a lot is, what am I going to talk about on my
• 20:41
  podcast? What's my podcast going to be about? So
• 20:45
  first, can you answer the social media question? Because I threw you two at
• 20:49
  once. Answer the. So does it matter on social media
• 20:52
  where or just is it. Is it kind of the rule of thumb? Wherever you've
• 20:56
  been showing up, that's where you should keep showing up and do it
• 20:59
  consistently. It, you know, it
• 21:03
  depends, like omnipresence. I think it's really important
• 21:06
  because some people will tell you, just pick one channel. Don't just
• 21:10
  pick one social media platform and stick to that.
• 21:14
  But I've been, you know, I've been studying content creation for many,
• 21:18
  many years, like since 2007. And this world changed a
• 21:21
  lot in the past, you know, 20 years or so. 19.
• 21:26
  And what I've seen, the more the merrier. So if
• 21:30
  you are on more social media channels, the better. And I know
• 21:33
  it more, you know, it may create more work for you, more
• 21:37
  job for you, but, but there are certain tools that you can use
• 21:41
  that makes posting so much easier. And I mean, come on,
• 21:45
  at the, you know, age of the AI, I mean, we can create easy posts
• 21:48
  like, it still has your voice, but you can use AI.
• 21:53
  I think the thing that people miss consistently is
• 21:56
  consistency. Yes. I think, you
• 22:00
  know, if you can only handle being consistent on one channel,
• 22:04
  then that's what you should do. And being consistent means
• 22:08
  different things to different people. If consistent is once a week,
• 22:12
  then that's your cons. I would rather have you, I would rather
• 22:16
  have you do something once a week but be
• 22:19
  consistent than saying, I'm going to post five times a week. And you do it
• 22:23
  like the first week and then the next week you do three, and then, you
• 22:25
  know, and then eventually you don't do any. So I think that is,
• 22:29
  you know, know the ballpark. The other thing
• 22:32
  is how do people, if they haven't
• 22:36
  started a podcast, how do people decide
• 22:40
  what their podcast should be about? It
• 22:44
  really depends on what, what's your, you know, what's your passion?
• 22:48
  And I think it's really important to find that passion when it comes
• 22:52
  to picking out if you are right to do a
• 22:55
  podcast or not. Because the thing is that after a while,
• 22:59
  it can become a job for you. And it takes up so much time,
• 23:03
  energy, and money. Just create one single podcast episode
• 23:07
  that you really need to love that podcast to keep
• 23:10
  continue doing it. What I've seen back in
• 23:14
  2020, you know, Covid time, you know, the midst of the
• 23:17
  pandemic, everybody started a podcast. Like, doesn't matter.
• 23:21
  You were at home. Everybody had something to say. They started a
• 23:25
  podcast, and plenty of them stopped
• 23:29
  in 2021, 2022. And it didn't really
• 23:32
  matter what kind of business they were in. They just stopped.
• 23:36
  Because you need, again, what you said, said you need to be consistent and
• 23:40
  persistent and showing up every week.
• 23:43
  Otherwise there's. There's no point doing a podcast. And you need
• 23:47
  to love what you're doing because then it's will become boring
• 23:51
  and people will feel that they will check out and they will stop
• 23:55
  listening. I, I think just my
• 23:58
  rule of thumb is, and, and it's
• 24:02
  really not my rule. Somebody else said it, it was, you know, they were talking
• 24:05
  about getting in, you know, speaking, and they said, just write
• 24:09
  down 10 things that you can talk 10 minutes about without
• 24:13
  any notes. And then from those 10
• 24:16
  things, pick out the three things that you. You like the most.
• 24:21
  Right? Right. And that was like, really, really
• 24:25
  helpful for me. And then of course, you know, we,
• 24:28
  we talk about accidents. Right. I
• 24:32
  happened to have the, the, the domain, the one small change
• 24:36
  because it was part of something else that I was doing and I really liked
• 24:40
  it. And so that became the name of the, my
• 24:43
  podcast. And I had done blog talk
• 24:47
  radio for like three years where I talked all by
• 24:50
  myself for an ungodly amount of time.
• 24:55
  And so I think that the, the beauty of, I think the beauty
• 24:59
  of the podcast for me is it gives me
• 25:02
  a chance to meet people, a space to have an
• 25:06
  interaction that I don't have to create a whole lot of content
• 25:10
  for. The actual experience
• 25:13
  creates the content, and I get to meet
• 25:17
  people. You know, the process of meeting the people and finding the
• 25:20
  right people is the part that is, instead of
• 25:24
  the content creation, it's kind of like the guest creation,
• 25:28
  right? That, and, you know, part of my strategy
• 25:31
  is I want my guests to be people that I want to continue having
• 25:35
  relationships with, you know, that we can keep
• 25:38
  collaborating and doing things. And so I don't actually have
• 25:42
  to create a whole lot. I have a format that I
• 25:46
  follow for my podcast. But, you know,
• 25:49
  aside from the introduction and the, the end part, there's not a
• 25:53
  whole lot that. That I've got prepared. And so I think
• 25:56
  that's something, you know, I would suggest to people.
• 26:01
  One of the things that you can do is do Facebook Live, do some Facebook
• 26:04
  lives for a while, and see if you like it. You know, invite people, and
• 26:08
  then, you know, see if you want to do a podcast. All right. Before we
• 26:12
  run out of time, because we kind of got on to all kinds of things.
• 26:18
  You obviously love podcasting as a strategy, a marketing
• 26:22
  strategy. And so my question is,
• 26:26
  what are three things that people can do right now to get them
• 26:29
  either on more podcasts or thinking about making their own
• 26:33
  podcast? First, find a podcast,
• 26:37
  do your research, listen to, like, pick one podcast and
• 26:40
  listen to it. If you. The second, if you like the
• 26:44
  podcast and you think it's the right fit for
• 26:48
  you, go on, you know, LinkedIn, because the hosts are
• 26:51
  usually there or sometimes on Facebook, depending on the industry.
• 26:55
  But, like, go on LinkedIn, find a host, and
• 26:59
  don't. Don't reach out to them yet, but start
• 27:03
  following them and start to commenting on their
• 27:07
  posts. And not just like, great post. Thank you. Thank you for sharing.
• 27:10
  No, there's something meaningful. Something meaningful. And
• 27:14
  keep doing that for at least two weeks. So you follow the host
• 27:18
  on LinkedIn, you keep showing up, your name pops
• 27:21
  up, and you keep leaving meaningful comments.
• 27:25
  And then the third step before you reach out, like, you can now
• 27:29
  reach out. And I think the best way maybe to do that in social
• 27:33
  media, different platforms, it can be LinkedIn. You
• 27:36
  message them and you tell them that you do listen to
• 27:40
  their podcast, you what you liked about it, because they will
• 27:44
  ask you. You can tell. You can, like, so many people, like, you know, kind
• 27:47
  of lie about it. Like, oh, I listen to your episode. It was amazing. And
• 27:51
  then they asked back, which one are you referring to? What did you like about
• 27:54
  it? Like, tell the truth, like, what you liked about the podcast and
• 27:58
  start a conversation with the host, and then you can jump
• 28:02
  on a call and figure out that, like, oh, I'd love to be a guest
• 28:05
  on your show. And I think these three steps are so easy. All
• 28:09
  right, so. And that brings us to your gift, which actually works
• 28:13
  right into this. So, yeah, tell us about your gift and the fact that you
• 28:17
  want them to contact you on LinkedIn. Yes. So
• 28:20
  that's part of this. So you're. You're getting them to practice the steps. So that's
• 28:24
  great. So go ahead, tell us about the gift. Exactly. So I have
• 28:28
  a podcast guesting cheat sheet that I'm so
• 28:31
  Happy to share with you. You know, when you're listening to Yvonne's podcast,
• 28:35
  reach out to me on LinkedIn, you know, my name is Noemi
• 28:39
  Beres. You can type it in. You will find me. There's a tiny
• 28:42
  microphone sign next to my name and reach out.
• 28:46
  Send a connection request and ask and tell. Tell me
• 28:50
  that, like, oh, I was listening to your podcast to. To
• 28:54
  Yvonne's podcast. And please can you send me the cheat sheet?
• 28:58
  So I will send you my little cheat sheet over a
• 29:01
  LinkedIn message, and then we can start a conversation. That's my
• 29:05
  gift. And I the re. And I love this, because
• 29:09
  who doesn't love a cheat sheet? That's the first thing. But also, she's kind
• 29:13
  of taken you through the steps that you need to go through
• 29:17
  if you were to contact a podcast host. So you're getting a little
• 29:20
  practice in there, too. So that's fabulous. Okay.
• 29:24
  So, all right, we need to. We need to kind of do some of the
• 29:27
  things that we need to do. So tell me the last time you did
• 29:31
  something new for the first time. Well, it
• 29:35
  was back in 2025,
• 29:39
  and that was my first trip to the US to North
• 29:42
  Carolina. And I love hiking. And so I
• 29:46
  combined the two. First time ever in the US And a hiking trip.
• 29:50
  And those places were amazing. In rain, in mud, in
• 29:54
  everything. And that was the first time ever I tried something
• 29:58
  like that in the U.S. so that was. Yeah, it was a
• 30:01
  fantastic experience. Oh, I know. You
• 30:04
  know, I heard someone say travel is the one thing that you never
• 30:08
  waste your money on because it just opens up your mind and
• 30:12
  the experiences are, you know, are lasting. All right, I
• 30:16
  hate to do this, but. But gotta do the commercial.
• 30:19
  And so I hope all of you will subscribe and share and engage on
• 30:23
  social media about this podcast. One of the reasons that I do it
• 30:27
  is it's my way of giving back and helping, hoping to grow a vibrant
• 30:31
  community where we're all in the business of trying to
• 30:35
  grow our business. So I hope you'll continue to join me with the one
• 30:39
  small change, and we can keep making changes and schedule small
• 30:42
  changes together that were. That will yield momentum.
• 30:46
  Sorry, and transformations. And if you haven't seen the first
• 30:50
  episode, there are a couple of episodes there that I did by myself because
• 30:53
  I felt a need to. To express myself.
• 30:57
  So there's one for the 100th anniversary, the 100th
• 31:01
  episode that you might want to look at as well. So
• 31:04
  give us your last words. What do you want us to take away from this?
• 31:09
  I want people to take away that whatever you do
• 31:13
  in business and when it comes to, you know, starting a podcast and
• 31:17
  starting, you know, being a podcast guest, just keep going.
• 31:20
  That's kind of the motto in life. I think it's really important to
• 31:24
  being consistent, being persistent in whatever you do. And
• 31:28
  that's what my mom told you growing up in Hungary. Like, you know, keep doing
• 31:31
  it. Keep putting that work into it, because each. It will work out. It
• 31:35
  always works out. And I also have
• 31:39
  another motto which is important to him, another quote which
• 31:42
  says, it's on my desk. It's always like, it's always next to me. Every
• 31:46
  day is a new life to a wise person. And just keep
• 31:50
  living by that. Whatever you do in life and business.
• 31:54
  That's beautiful. I like that. I like that a lot. So,
• 31:57
  everybody, our time is up, and I'm sorry we have to stop, but
• 32:01
  we do. So remember, the change is simple, but it's not always
• 32:04
  easy. It requires courage and resilience and a
• 32:08
  willingness to step out of your comfort zone if you're not feeling
• 32:11
  uncomfortable on a regular basis. Guys, you're not
• 32:15
  growing. You know, you're stagnating. You're. You're. You're just wallowing in
• 32:19
  your comfort. So I hope you will continue to join me on the one
• 32:22
  small change. Until the next time, stay very, very
• 32:26
  curious. Thank you for coming and sharing
• 32:30
  with us. Thank you so much, Yvonne. It was my pleasure.