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Has Cannes 2025 been a success?
Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?
On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy…
The skinny
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