Latest / Think Fresh. A de Novo Marketing Podcast
Finding the Story
In this episode, Jen sits down with Chad Cooper and Annie Sexton-Stewart to explore why drama, vulnerability, and authentic storytelling are essential for effective marketing. They discuss how embracing a genuine origin story can serve as the ultimate strategic blueprint to stand out and build connections with your audience. They also break down a self-aware campaign for Peoria, Illinois that leads with honesty and a sense of humor.
Links:
Discover Peoria Campaign
City of Dyersville: Video Work
City of Dyersville: Brand & Messaging
Cedar Ridge: Never Blend In
The conversation doesn't end…
The skinny
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