Latest / Purposeful mini podcasts
Suspects to prospects
How do you move from identifying someone who might be a customer to finding out whether they are interested? Gary Robertson introduces the distinction between suspects and prospects in a sales process.
This short recording focuses on a qualifying question: opening a conversation to see whether someone wants to learn more about your business. It continues the theme of getting enough relevant people looking at what you offer.
Consider your approach: What clear, relevant question could help you understand whether a conversation would be useful to both sides?
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The skinny
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