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You Don't Know What Your Customers Are Actually Trying to Do
Uphoff on Media | Field-Tested Frameworks
When I became President and CEO of ThomasNet.com, I inherited a research project already underway with a firm called Strategyn. They were conducting over 300 individual interviews with Engineers, Procurement professionals, and MROs, all focused on the jobs to be done around custom manufacturing sourcing.
The core value proposition of ThomasNet was supplier discovery and custom manufacturing sourcing. The goal of the research was simple: give us user insights to inform our product roadmap, and surface intelligence we could use when marketing to our…
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