How Brands Turn B2B SaaS Churn Into Retention Wins

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Sep 7, 2026 · 9m · transcript

Most retention marketing talk focuses on consumer goods, but the real money is hiding in B2B software churn. We look at how a mid-market analytics firm cut their annual churn from eight percent to three percent by replacing generic product updates with personalized usage nudges and proactive customer success outreach. Lucas breaks down the specific email templates that worked, while Luna challenges whether this scale to larger enterprises or if it’s only viable for smaller teams. This episode reveals why reading user behavior data is more valuable than perfect copywriting when keeping…