You Found a Great Major Gift Prospect. Now How the Heck Do You Get in the Door?
You found the perfect major gift prospect. Great capacity, strong giving history, real connection to your mission...and they will not respond. In this episode of Hey Fundraiser!, Mary tackles one of the hardest parts of major gift fundraising: getting in the door. You’ll learn why generic “would you like to grab coffee?” emails fall flat, how to make your invitation genuinely worth saying yes to, and why access often matters more than capacity. Mary shares practical ways to use your board, donors, leadership, volunteers, and community connections to create warm introductions; how to invite…
The skinny
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