Morning Drive | UAE's Next Content Phenomenon: The $100M Micro-Drama Bet | Mira Business FM
Deputy CEO of 9Yards Communications joins Tim Elliott to reveal the disruption coming to streaming. With a $100M investment, 9Yards is pioneering local, 90-second micro-dramas in MENA. Learn how consumer demand for "quick entertainment fixes" is fueling this trend and why it will change how the UAE consumes content.
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