Latest / Negocios Locales / #173 Resumen de las respuestas de Google a las dudas de usuarios para posicionar mejor sus webs

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#173 Resumen de las respuestas de Google a las dudas de usuarios para posicionar mejor sus webs · Negocios Locales

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Local business. Episode one hundred and seventy- three. Very good morning and
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welcome one more week to local businesses. Today, April 28th, two thousand
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twenty- four. This podcast is a weekly space where we look for local
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businesses to get more customers and more business thanks to the best of your positioning
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and visibility on the Internet. For those of you who don' t know
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me. My name is Laura Alfonso. I am a toilet consultant specializing in
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business with physical establishments, i e local seo and welcome you to this program.
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A space where every week we talk about our Google tab, bus nes
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profiel, westra Web, intentions, search, user, reviews, digital analytics,
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links and even artificial intelligence with the aim of making your local business more
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visible on the Internet thanks to the improvement of your search engine positioning subscribe to
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the local business podcast. In your regular podcast player or from my website,
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Laura Alfonso com where you will also find all the notes of this episode and
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in addition, you have the possibility to subscribe to the local business evening news,
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which is ale tomorrow and where I will tell you news of interest for
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your business that does not give me time to address in this episode and this
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week, what we are going to talk about. Well, let' s
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make a summary of the most important questions that Google has answered is its Office
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Wars session, where it responds to doubts that users have about seo. The
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approach is a little more technical. But I think it is also very interesting
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is that it is cough of podcas that I go echoing these topics, because
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increasingly I find that local businesses have well worked their tab and where is the
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problem is really in the part of the web. I already remember that local
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positioning the date is the most relevant sixty percent, but the other forty percent
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has a lot to do with the web, with the authority part, with
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the review part. And the point is, when everyone is already working well
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on the tab, especially in highly competitive sectors, where you can make a
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difference is precisely in these parts. Then, for example, I have a
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consultancy with a client who doesn' t know because he' s mispositioning and
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that' s very clear. He has a clear problem at the technical level
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and the web and at a time that solves that is where he will be
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able to compete best in his area. And all this being said, we
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started with the summary of Google' s offis ars session on the first of
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the year. Let' s go with the first question. A user indicates
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that he has had a traffic crash on his website and wonders if it may
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have occurred because Google has identified what has another website. And the answer has
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been ambiguous, as usual on Google. At first, Google responds that is
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not likely, because there are many people who have more than one website and
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say the problem can be indirect, because if you have multiple websites you may
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not be able to dedicate quality to each one and that can be identified by
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our algorithms and, based on them, decide not to recommend your sites because
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they will not have enough quality. This answer could be summed up with the
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saying, which covers a lot of little hasty, but my question is you
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can' t have a team and delegate the jobs. That answer doesn'
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t make much sense to me. For me, what makes more sense is
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what another Google manager said at the time, who said it had to be
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taken into account if in Google being with the sun has websites that, on
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the one hand, one carries out, as black seo spam practices mixed with
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other properties with other websites that have the right behavior. In those cases,
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you might encounter some kind of indirect penalty. Because web can identify that your
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profile is suspicious and then the correct web without being affected. So there it
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is interesting that you work with two different accounts for websites where you might be
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doing some sort of test to see how different initiatives work and what business websites
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are. And this doesn' t just affect the UGSRS part with the sun
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myself, for example, with the chips. Besides, I don' t
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like working with businesses that carry out spam practices, but it' s true
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that maybe I get to a business that' s doing bad things. But
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because he doesn' t know he' s doing bad things, so I
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do like to leave those chips in another user, there in fallow, while
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we make the changes, because what I can' t afford is that some
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bad practices of some users affect the rest of my chips. So that part
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is important. And since we' re talking about googless with sun, I
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' m going to echo another question that a related user asked and the question
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was simple, it was the Google account used to verify a googles s domain
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with sun. It has to coincide with the owner of the website and the
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answer was very clear. Google does not care who has verified the ownership of
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the website. However, from an organizational and strategic point of view, it
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seems a bad practice to rely on agency employees' personal accounts to manage your
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company' s web presence. But what it is at gougles level is with
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the sun that doesn' t matter. He' s been able to verify
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the business website whoever it is. Let' s go with the next question
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where they tell us if it affects using low scripts or normal guilloches in the
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configuration of the web page URLs. To see, incorporating keywords into URLs hardly
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contributes to the ranking of web pages in WGLE search results, but it does
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matter what type of separators we use in URLs. Words should be separated with
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normal scripts. Why, because the normal script what it does is separate words,
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but the low scripts what they do is join words. And why is
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this problematic that sometimes websites have URLs with low scripts instead of normal scripts.
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Because behind that website has been a programmer and is that programmers are used to
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working the code with low scripts. And that' s why you find these
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casuistics. What to do if your website has a structure of URLs of this
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type, well, if your website works well, you don' t have
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to redo URLs. But for new webs and new URLs that you generate on
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your old website, I recommend that you go adopting this new way of creating
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WRLS and also avoid at the time of generating webls what are terms that do
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not contribute anything, such as a d a for uni for example, a
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chair for a terrace. I could have the terrace chair url, but in
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this case that d does not provide anything. Then the interesting thing is to
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put if already script terrace and since we are talking about URLs. Also,
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what I' m telling you is, please don' t capitalize on the
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URLs. You guys. I leave linked in the article a video from Google
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where explains precisely all this in case you want to deepen a little bit more.
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Let' s go with the next question. This is the star page
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management. It' s a classic, because I find that it' s
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usually so bad in web audits that I do before I tell you what the
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question was. Let' s understand with a metaphor. Key concepts in the
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world are tracking, inexoration, folo and not folo. Let' s go
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with it. Tracking is Google' s process to search for new or updated
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pages and add them to your index, i e index it. This comes
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to be like when you go to a supermarket and you decide well, I
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' ll take a look to see if I buy anything, because this take
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a look is tracking. In the end, if you decide to take something
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and put it in the shopping cart, that means that you are indexing it
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that in the end Google decides to put it in the search index and so
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it appears in the results. And then we go with the concept of follow
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and not follow. You can tell Google to follow so that, apart from
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seeing your page indexe, follow the links in it and not follow it if
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you don' t want it to follow the links. Well, following the
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supermarket example, on the one hand, you' ve been taking a look,
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you' ve done the tracking then you buy something and it' s
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happened to us many times that you buy something and you say mome when she
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comes home, she' s going to tell me that I bought this nonsense
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and that if she finds out about the price, that' s good,
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I take the price and she doesn' t even know good, because if
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you leave the price, it means you put it in Endex, that you
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let her get to the kitchen and see everything and that she also sees the
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links. And if you take the price off, it' s like you
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' re putting an index. I hope this has been made clear, because
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these concepts are very important when it comes to getting instructions from search engines on
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how to follow your website and how to analyze it. Well, what was
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the question. It was a little complicated, and it' s just hard
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for me to understand what I wanted to do. The user says on my
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site I want Google to track and index the different pages. Logical is what
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we all want, but not the paged search results and says if I use
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follow no index on my page, Google will not re- tract the results
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or index my pages. Then I just don' t know what I wanted
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to do. But to make it clear, the pages must always be worked
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in the same way. Follu inexplicable and canonicalized to themselves. Never page one
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of the block that that I find very much, and what is that about
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canonicalizing when you have different pages that are attacking maybe the same search intention.
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What you can do is help Google identify what is important about all of them
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and how you indicate it with a canonicalization. And you tell her listen this
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canonicalized is the important one? So, in the pages, each of those
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pages has the detail of different blog posts, and the articles that come on
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page one are different from those that come on page five and are different from
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what comes on page seven. So, what you can' t say is
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that page seven is canonicalized page one, because what you' re doing is
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burying your content, because if you' re telling it listen to page seven
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doesn' t matter, because it' s really page one, because as
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you write the content that goes on the different pages, being canonicalized, to
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the main page, because it' s not going to be taken into account.
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So that' s important? Then, summarizing, indexable pages, follow
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and canonicalized to itself and never to page one. And so that there is
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not so much depth in a website, I recommend increasing the number of posts
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per page and thus reducing the number of pagination links and Google can reach all
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your content more quickly and easily. I hope this part is clear, because
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it' s a classic. Faginations on web pages are usually overworked, so
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check how yours are to see if you have them the way you don'
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t owe them and that' s affecting the position of a lot of terms.
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Let' s go with the next question and it has to do with
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managing facets in unichomerce. The theme of facets can be complicated to understand.
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I told you that today we are going to get into more technical matters,
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but what I do want is for you to understand. Move it in a
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simple language so that when you hear it and above all, if it affects
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your website, you understand very well how you have to approach it. Well,
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facets are a method of filtering product catalog results that there is a web.
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By applying filters with different attributes, users can reach content more easily.
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Normally attributes, as they can be color, size or mark, and those
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facets are reflected in the aur with the interrogation symbol. For example, I
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' m looking at how it' s working half the sea and in this
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case I was looking for a computer of so many inches, and that'
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s reflecting on the url. And just when filtered by the attribute of reconditioned,
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there' s the ur le de media mar. What it does is
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put a question of service as reconditioned, because that' s what we call
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facet. So, knowing this, let' s go with the question the
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user asks. It says I have a shirt with different colors and I want
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it to be shared. I must use color hashtag or color questioner in the
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url. It says using hashtag. I make sure there' s only one
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indexable url in one url. The hashtag sign directs the browser to a specific
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point on a page or website, although it does not always go to the
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right part. Everything' s been said in passing from that place. So
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what does the user want. What you are looking for is to have in
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a single URL the different variants of the product and so without dexeo a single
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page with all the information. And here Google tells us that it can be
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an ingenious way to work it, but its documentation is quite clear about it
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and tells us that without the variants of the same product they share the same
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url. You have some limitations, such as, for example, not appearing
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in the enriched product results within the search pages, as this experience is only
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available on those pages that include a single product and if you are putting several,
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you are not going to appear in an enriched result. And what it
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tells us, if you decide to use a different URL for each variant,
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you can choose two options. On the one hand, what we call a
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route segment, that is, green bar t- shirt or a query parameter
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or facet, which is what we' re seeing today, which is Question
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T- shirt color equal to green. If you use optional query parameters or
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facets to identify the different product variables, use url without that facet as canonical
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url. In this way, Google better identifies the relationship between the different product
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variants. What am I talking about? It' s very simple, because
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here we start using terms and we complicate it. But it' s simple.
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The point is that if the url of the shirt you want to appear
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in the search results is the blue one, because don' t wear the
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question T- shirt color equal blue, leave it like the canonical vorre,
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and then don' t put facet on it. Then you would put T
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- shirt bar and that' s it, and then the variants are the
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ones that have to have the facet and then it would be T- shirt
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bar. Questionant green color. I hope that' s clear. If not,
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I think rewinding again and you hear me again. I believe that the
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knowledge that I am trying to bring to you is already well established. In
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this part we go with the next question chair that hears I have learned something
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new this week because at first I say what you are talking about, because
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what we call prominent texts and refers to the functionality of the legacy of the
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browser, where you can select a text fragment from a page and request a
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link right to that part of the page that will appear shaded to stand out.
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For that, what you do is go to the specific page, take
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the text you want to highlight and right- click it and there it tells
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you to copy link to the highlighted text. That way, when you'
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re mentioning something you commented on in a previous episode, for example, you
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say I leave you a link. So far, what I was doing was
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I was making you link to the whole episode. But if I want you
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to look at one part, in particular, if I copy the link to
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the highlighted text, when you click it will go right to that part of
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the url highlighting the text in question. The truth is that super useful,
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especially when we are talking about documentation as very long, very extensive, and
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the user can be lost, because it is a way to direct him and
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that the navigation is much more direct and simple. The way this url is
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shaped is with a hashtag symbol followed by an identifier that includes the words of
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that text with some kind of symbol and, as I say, it is
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very interesting to improve the user experience when we are facing a very complicated or
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very long text. Here I leave you an example of a link and refer
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you to another part of my blog, where you can see precisely what I
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mean. Well, the question the user was asking was whether, by linking
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a url to a highlighted text link, the fish rang influences the page in
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the same way, that is, the force of authority and the answer was
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that, from a search point of view, any hashtag symbol is ignored and
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what follows so it has no special effect, that is, it is just
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a normal link. If it were to affect you, then we could say
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come on. We will put links of this type and over to a part
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of a text where there are many interesting kiwrs that will surely help me position.
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Well, in the end, since you don' t take into account
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the part of the words in the url and all that a priori, it
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seems that that kind of actions doesn' t affect what the search- level
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ranking is. And let' s go with the last question I asked myself
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and it was mandatory to have sidemaps. It can name a site map file
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or be different from the usual XML or MCN site under XML index, because
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we have to start from the base that you don' t really need to
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have a site map although it is highly recommended for Google to know how you
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' re structured your content and don' t miss any url that is important
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and maybe it' s orphan, that is, not linked from any site
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on your website. But if you choose to have a sitemap or more,
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because, for example, when you have the script sitemap under XML index point,
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different sitemaps and sitemats of more than page categories are displayed on it.
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The sithmat articles, then in the end, if you decide to have sitemaps,
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you can name them whatever you want. And, for example, John
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Moller, who was responsible for Google who was answering this question, said that
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those topics were called joh Moo by his name love Ches. They like the
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originality of power. What is important is that the sidemap is reflected in the
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TxT robot file, which is where you are giving the instruction is to the
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different search engines and if they already know from there what your sightmap is,
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because much better and is that with the gtmas you can provide information about the
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different contents that are found in your pages, also as they are videos,
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images and news. For example, video entries on a sidemab can indicate the
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duration, category, and recommended one- way rating of videos. The images
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can include location information and news can also include the title of the article and
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the date of publication. It is also true that what Google tells us is
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that having sidemaps is not mandatory and especially in small sites. I, however,
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love to work with syde more to have them advertised in the Xt robots
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so that Google has no doubt and don' t miss out, especially with
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URLs, which are important for my business, because that' s it.
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Yeah. We' ve addressed the lass, the most interesting questions that'
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s ever been in this Google awar offist. It' s been a different
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episode than I usually do on board. But I really wanted to get into
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these technical issues because it is important that you understand how different things work on
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a technical level, because they also help you to start. As I say
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to you, always having the tab in perfect conditions is an essential condition,
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but not enough to know and know all these technical topics and to have the
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web in order is very, very relevant, so up to here today'
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s episode. I hope it has been of interest to you and, of
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course, that you can apply it to your local business websites as always.
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Thank you very much to everyone for your five- star reviews on Apple Podcast
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and Spotify, and also your likes on Evox and remember that you can listen
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to me on other platforms like Google Podcast, Amazon Music back Odcast on all
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of them and if you write it to the local business podcast, better than
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better, because that way you give me a shot of visibility, of authority
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to position also in the algorithms of podcasting services. And now we only have
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to close it, but only until next week where we will hear again and
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where, and so, where it will be here in local businesses. Happy week.