skinny.

Latest / PROOF: A Field Guide to Social Courage

The Bank: Why Nobody Falls in Love With Your Opinions

What do you actually talk about? Wrong question - and this episode proves it.

This episode breaks down Chapter 10 of PROOF, "Real Conversation" - why the topic is just packaging, and the story bank: the three-story kit (funny at your expense, scared or went wrong, care too much) that transmits who you are instead of what you know.

You'll hear why fifteen seconds of story beats five minutes of opinions, the self-amusement rule that makes humor stop being neediness with a clown nose, the misread-on-purpose tool (and its two safety rules), and the genuine-question habit that makes people…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.