Latest / The Evie Dawson Podcast

The Truth About Building a Magnetic Brand in 2026 — No More Chasing Clients (with Naba Yasir)
What happens when you stop building a business just for income… and start building one that funds your mission, your impact, and your deeper purpose?
In this episode, I’m joined by brand strategist and designer Naba Yasir for a powerful conversation on identity, leadership, and what it really takes to build a magnetic, mission-led brand in today’s noisy, AI-saturated world.
We go deep into how she collapsed timelines, stepped into self-leadership, and built a brand rooted in truth, trust, and thought leadership.
Inside this episode, we talk about:
💸 The mindset shifts that helped her collapse…
The skinny
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