Your Agency Does Great Work So Why Do Clients Choose Someone Else? with Bianca Beatty | Ep #914

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jun 14, 2026 · 22m

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Have you ever lost a pitch you were sure you had won on merit? Or if you did win the account, have you ended up with clients that only want to talk to you?

Today's featured guest came up through seven years as head of marketing at a lean e-commerce company, where wearing every hat was not optional. In this episode, she talks about how a story about sorting fish as a child became the deciding factor in a competitive pitch, why genuine connection is not a soft skill but a structural…