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Get A Grip: What it actually feels like to fix a broken company (Wickman & Paton)

Theory is easy; implementation is messy. While Gino Wickman’s Traction gave us the textbook on how to run a business, Get A Grip gives us the "movie"—a fictionalized fable that shows the messy, emotional reality of actually doing it.In today's 5-minute briefing on "Get A Grip," we step inside Swan Services, a company that has hit the dreaded "ceiling."

We explore the friction between the chaotic "Visionary" founder and the logical "Integrator," and the painful but necessary process of "letting go of the vine" to allow a company to grow.

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