Leveraging Thought Leadershi | Authoring from Experience | 196

Leveraging Thought Leadership · Feb 16, 2020 · 30m

Too often authors start writing based on an idea they have or solution they think the market needs without having interacted with their target audience or taken the solution into the field. Then when the final product is a flop they are disappointed and surprised.

Today we chat with three incredible authors who have taken their direct experience working in the industry and created books to codify their message and help an even wider audience.

We start with Chip Conley who is the Founder of the Modern Elder Academy. Chip talks to us about not only identifying your audience but coming to…