Latest / Dealer Talk With Jen Suzuki
The Confidence Advantage Every Service Advisor Needs
Most advisors think they need more traffic.
They don't. They need stronger conversations.
In this episode, I'm breaking down one of the biggest reasons advisors hit an income ceiling and it has nothing to do with your dealership, your manager, or the economy.
We'll talk about why some advisors consistently outperform everyone around them, how confidence changes customer decisions, why discounting quietly destroys your paycheck, and the mindset shift that separates order takers from trusted consultants.
If you've ever caught yourself rushing through presentations, apologizing for price…
The skinny
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