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The Rest Is...Ads, Apps, & Intel In PR (With Ksenia Yurkina)
This week, Jacki and Lyle are joined by Ksenia Yurkina, Head of Marketing at Apptica. Apptica, based in Nicosia in Cyrpus, is a Mobile Ad Intelligence and Market Analytics Tool that provides accurate data on over 10 million apps worldwide. In a wide-ranging episode, Ksenia discusses her career so far and what made her shift from working for a luxury hotel company to the world of ads, apps and tech in her role with Apptica. Jacki and Ksenia talk through what good looks like when it comes to results in the marketing industry, and Lyle asks what challenges Apptica looks set to face as the…
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