How to Market with CX with Neel Bhattacharya - Episode 62
On this episode of the DevReady Podcast, Andrew and Anthony talk to Neel Bhattacharya, commercial software strategist and SaaS extraordinaire. During the conversation, Neel describes what makes CX (or customer experience) unique from UX in the SaaS space, and why businesses should even care. To understand how customers experience brands, businesses use a variety of tools to gather meaningful data. This data can then be used to help shape the whole range of customer experience, from tone in an email to the color of an app icon. Customer experience plays a large part in customer retention, so…
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