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Why Being Coachable and Embracing Feedback Fuels Business Success · Business Roundtable

• 0:31
  Speaker 1: All right, everybody, welcome back to the Business Roundtable podcast.
• 0:35
  Speaker 1: I have another new guest this week. I'm super excited
• 0:37
  Speaker 1: to introduce to you, Sarah Powell. We're gonna be talking
• 0:41
  Speaker 1: a whole lot of different things. We were we're both
• 0:44
  Speaker 1: local here in southern California and have a lot of
• 0:47
  Speaker 1: shared interests and so and our before we started recording,
• 0:51
  Speaker 1: and we've move before, but talking about balancing leadership, marketing,
• 0:56
  Speaker 1: business growth. Sarah's got just a wealth experience, particularly in
• 1:01
  Speaker 1: the marketing side, but growing a business. And I'm excited
• 1:05
  Speaker 1: to have you here. Sarah, thanks for joining us on
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  Speaker 1: the Business Roundtable.
• 1:09
  Speaker 2: Thank you David for having me. I'm excited to be here,
• 1:12
  Speaker 2: share my story.
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  Speaker 1: Yeah, You've got a lot of great stories, and that's
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  Speaker 1: why I wanted to have you on the podcast here,
• 1:18
  Speaker 1: because you know you combined.
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  Speaker 3: You're the founder of Curb and Sign.
• 1:22
  Speaker 1: We're going to talk about curb and Sign here, and
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  Speaker 1: not only that, but yes or I marketing.
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  Speaker 3: I was sharing.
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  Speaker 1: We were just talking before we start recording, my my
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  Speaker 1: gas background and my environment consulting world and how you
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  Speaker 1: marry all these things and different experiences, and so I'm
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  Speaker 1: really excited to have you share your journey and some
• 1:41
  Speaker 1: lessons learned along the way in both your professional career
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  Speaker 1: and being a business owner.
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  Speaker 3: So yeah, super excited.
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  Speaker 2: I'm excited to share. Yeah, thank you for having me.
• 1:53
  Speaker 3: So yeah. Absolutely. So let's let's maybe.
• 1:56
  Speaker 1: You know, start with your entrepreneurial leadership at herb Insigne
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  Speaker 1: and talk a little bit about y, you know, the company,
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  Speaker 1: Like how long has it been around, Like when you're
• 2:08
  Speaker 1: going to start it from just a side hustle if
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  Speaker 1: you will. A lot of people just start at side
• 2:12
  Speaker 1: hustle of like getting this thing going. But now this
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  Speaker 1: is this is a full scale business operation that you
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  Speaker 1: guys are running.
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  Speaker 4: Yeah, thank you. Let's see, Well it started in twenty eleven.
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  Speaker 4: I can't believe it's been that long.
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  Speaker 3: Yeah.
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  Speaker 4: My husband and I started the business April one, and
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  Speaker 4: we thought, I hope that's not a bad sign, but
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  Speaker 4: not the woods.
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  Speaker 2: So far, so good.
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  Speaker 4: Yes, And it started out of necessity. It was the
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  Speaker 4: economy was still not great and we had two little kids.
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  Speaker 4: I was a stay at home mom at the time,
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  Speaker 4: and I had my master's in business.
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  Speaker 2: Because of the because of the.
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  Speaker 4: Sluggish economy, and because I prioritized staying home with my children.
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  Speaker 4: At the time, we needed to earn extra income, and
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  Speaker 4: so my husband started curb painting on the side. He
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  Speaker 4: was a sales manager, did very well there.
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  Speaker 2: We lived in Orange County.
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  Speaker 4: It was nice, but he's also an artist. And there
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  Speaker 4: was this this like phenomenon, if you will, in Huntington
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  Speaker 4: Beach where everyone painted their curb addresses with beautiful beach scenes.
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  Speaker 4: And he was kind of known to some of some
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  Speaker 4: people that he could paint, and so he did that
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  Speaker 4: for extra money. Well became such a it just kind
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  Speaker 4: of became a thing with him. He grew like in popularity,
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  Speaker 4: and I started helping him with getting sales crew and
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  Speaker 4: getting our business licenses in Orange County so he can
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  Speaker 4: start collect that business. And from there we thought, gosh,
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  Speaker 4: if only we had a product that we could ship
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  Speaker 4: and then and then that turned into us developing the
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  Speaker 4: curb rap, which is our signature product, our invention with
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  Speaker 4: a peel and stick address that replaces paint. Fast forward,
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  Speaker 4: almost fourteen years later, we have a full scale business selling.
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  Speaker 2: All over the country the curb rats.
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  Speaker 4: We sell gosh for holidays, flags, state and country flags,
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  Speaker 4: We sell personalized custom logos, and and that's just one
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  Speaker 4: product from there, we developed many more products and we
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  Speaker 4: have a line of home address plaques, address plaques that
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  Speaker 4: are great like in the country really need to see
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  Speaker 4: far away, and it's like like this the top like
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  Speaker 4: material for reflected like reflect it's reflective material and just
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  Speaker 4: a whole host boat signs, address signs, fire lane stencils,
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  Speaker 4: business signs, and it just grew from there. And then
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  Speaker 4: now it's in like the memorial space and fundraising space
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  Speaker 4: and it just literally.
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  Speaker 3: Just keeps going.
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  Speaker 4: Yeah, so that's in a longer nutshell than I intended.
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  Speaker 2: That's how it started.
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  Speaker 1: Well, I mean, so what we're going to dive a
• 5:35
  Speaker 1: little bit, we'll dive more into this because you brought up,
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  Speaker 1: you know, your husband being a creative. And then what
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  Speaker 1: I found is, you know, creatives oftentime they need people
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  Speaker 1: to help them in the market, the marketing and in
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  Speaker 1: some systems and putting some things together. And so I know,
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  Speaker 1: you know, obviously you've got fourteen years to look back
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  Speaker 1: on now, you didn't do it all at once, and
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  Speaker 1: I honestly felt your stories of some of the challenges
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  Speaker 1: in in that process, but seeing the need, you saw
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  Speaker 1: the need and how you guys came together, which you know,
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  Speaker 1: to support this growth and building a team and and
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  Speaker 1: and like I said, having the systems in place. I think,
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  Speaker 1: I just I'm very Uh it's really awesome to see.
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  Speaker 3: But I think you know, you leverage this and and
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  Speaker 3: and and and and.
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  Speaker 1: You're also working for es Ri, I Ezri here even
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  Speaker 1: locally in Redlands. Uh, you using your marketing skills there too,
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  Speaker 1: like of all these we were just talking too about recording, like, hey,
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  Speaker 1: I've got a landing page here and the messaging and
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  Speaker 1: we got to get out there. So you're I mean
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  Speaker 1: to me, this is really important in being in marketing
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  Speaker 1: and getting customer engagement. Sounds like you've really been able
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  Speaker 1: to amp that up, reaching a lot a lot of
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  Speaker 1: different types of customers and clients.
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  Speaker 4: Yes, thank you. You know, I've been at Ezra for
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  Speaker 4: seven years. It is a great company, and I it
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  Speaker 4: has been a really great partnership there. I think some
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  Speaker 4: of I think what makes that so successful is that
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  Speaker 4: it is like a people and process kind of like
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  Speaker 4: people first process, people in process first.
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  Speaker 2: So I think working at Ezri has taught.
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  Speaker 4: Me that it's the magic of a team. I know
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  Speaker 4: that sounds so cliche, but so many processes I would say,
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  Speaker 4: my skill is being able to look at something from
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  Speaker 4: like a bird's eye view like and then also letting
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  Speaker 4: other other experts do their role, and I know enough
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  Speaker 4: about their role to be.
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  Speaker 2: Dangerous and.
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  Speaker 4: To further that along the end goal. So my my
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  Speaker 4: priority is getting it out there, getting it done, getting
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  Speaker 4: it completed, knowing that you have to build agility into
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  Speaker 4: the process, knowing that you have to trust people to
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  Speaker 4: do their job, Knowing that you have to trust yourself
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  Speaker 4: to question the experts sometimes along the way because they
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  Speaker 4: might have their own being, you know, their own blinders,
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  Speaker 4: being too integrated in their own process. So it's about trust,
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  Speaker 4: it's about trusting yourself trusting them. And it's a strategic
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  Speaker 4: birds I view with that goal of it's got to
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  Speaker 4: get done and it's got to get done well. So
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  Speaker 4: I always have that kind of strategic mind and I
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  Speaker 4: do that with my own business. I think I'm very
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  Speaker 4: focused and strategic, and I trust people to like I
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  Speaker 4: trust my vendors, but I always verify that they're staying
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  Speaker 4: on top of things, and that keeps us all honest.
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  Speaker 4: And so it's some of those like little moment like
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  Speaker 4: those those things you might take it like for granted
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  Speaker 4: the importance of holding regular meetings, checking in, keeping us
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  Speaker 4: on cadence, keeping us on tasks. So it's just those
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  Speaker 4: project management also, I would say, those project management skills. Yeah,
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  Speaker 4: and with that strategic goal in mind, you always keep
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  Speaker 4: that goal in mind.
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  Speaker 1: Yeah, what would you say? So, Sarah, you brought up
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  Speaker 1: a lot of good things. So I know you have
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  Speaker 1: your your masters. I know you know you've done so
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  Speaker 1: much in marketing, but like you know, I'm sure you've
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  Speaker 1: learned some of these things along the way as you're going. Right,
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  Speaker 1: It's not like you've figured all this stuff all at
• 9:46
  Speaker 1: once you figured it out, right, It's like.
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  Speaker 3: This is an ongoing thing.
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  Speaker 1: So what would just I mean, so I think people
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  Speaker 1: sometimes think we'll all just take a project management class
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  Speaker 1: or a marketing class and I've got figured out, like,
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  Speaker 1: you know, it just doesn't. I always t clients do
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  Speaker 1: when I'm coming into organizational health and I'm trying to
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  Speaker 1: help their people.
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  Speaker 3: I'm like, it's not going to.
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  Speaker 1: Be like boom, like, well, I can just give you
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  Speaker 1: a one workshop thing and you're going to figure it
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  Speaker 1: out and know how to do all this stuff.
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  Speaker 3: Right.
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  Speaker 4: Yeah, I know that's a really good point. You know,
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  Speaker 4: my you can't be afraid of always having to learn
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  Speaker 4: something new. So everything that is new keeps your brain
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  Speaker 4: just kind of more elastic, for one, but also you
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  Speaker 4: got to get comfortable in that learning curve. You got
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  Speaker 4: to get comfortable just being a little confused sometimes. And
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  Speaker 4: you can't be afraid of being confused, and you can't
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  Speaker 4: look at being confused as a sign.
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  Speaker 2: Of your weakness.
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  Speaker 4: It's just a sign that you're growing and you're learning
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  Speaker 4: something new, and you can't be afraid to ask other
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  Speaker 4: people for their assistance along the way. Like even even
• 11:03
  Speaker 4: at my job, I was stuck on this this spreadsheet, okay,
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  Speaker 4: and it was getting really complex and it was trying
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  Speaker 4: to fulfill too many things. And I knew this other
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  Speaker 4: lady was really great at data, and I would say,
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  Speaker 4: I'm pretty good at data, but I just knew I'm
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  Speaker 4: going to go to her because I know that she's
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  Speaker 4: discreted it.
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  Speaker 2: So I hailed her now.
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  Speaker 4: I was like, hey, can you help me with my broads?
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  Speaker 2: And she said, let me take a look.
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  Speaker 4: And I think I was so heartened to learn that
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  Speaker 4: I was so close the things that she the little
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  Speaker 4: tips that she taught me. First of all, I was
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  Speaker 4: impressed with her level of expertise, and I wasn't. I
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  Speaker 4: was also surprised that I wasn't that far off that
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  Speaker 4: you might be surprised that you're actually probably better than
• 11:59
  Speaker 4: you think, closer than you think. And once you are
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  Speaker 4: a little bit more humble and ask for help, then
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  Speaker 4: guess what. Now you are no longer at this level.
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  Speaker 4: You're at this level now may not be here, but
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  Speaker 4: you're still here. So you're just a little bit farther
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  Speaker 4: and your your only goal is to be better for
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  Speaker 4: your project.
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  Speaker 1: Mm hm, well, I would say you're I mean, you
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  Speaker 1: hit a lot of top points thereh Sarah.
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  Speaker 3: What I One of.
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  Speaker 1: The words I would use is are you Are you coachable?
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  Speaker 1: Are you a person that can be coached? Humbol nough
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  Speaker 1: for sure? And I would I can only surmise in
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  Speaker 1: your fourteen years, you know the marketing that you were doing,
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  Speaker 1: you know you've been a few years ago, or like.
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  Speaker 3: I said, there was COVID and other things. You have
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  Speaker 3: to adapt.
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  Speaker 1: You don't just set it and forget it, right, I mean,
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  Speaker 1: you're never you're learning right. It's like there's certain things
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  Speaker 1: you understand fundamentally right, but things change in the market,
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  Speaker 1: people's taste change.
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  Speaker 3: Like right, what yeah?
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  Speaker 2: Yeah.
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  Speaker 4: Soone that's something I kind of like struggle with sometimes
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  Speaker 4: is when I start something and I let it kind
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  Speaker 4: of go. It really keeps me up at night and
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  Speaker 4: I think, oh my god, I'm letting it go. That's
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  Speaker 4: a sign that I'm not on top.
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  Speaker 2: Of my stuff.
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  Speaker 4: Right, So I've always had that like, oh gosh, I'm
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  Speaker 4: letting this project go. And one that helps me achieve
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  Speaker 4: my goals because of my inner motivation to get things done.
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  Speaker 4: So I'm very like, I'm very focused on completing a
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  Speaker 4: task because I just have my own my own internal standards.
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  Speaker 2: But I've also learned, actually.
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  Speaker 4: Through my husband's example, is you have to be willing
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  Speaker 4: to test and then fail fast and move on. And
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  Speaker 4: so I've learned like Okay, that didn't work.
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  Speaker 2: And being able to.
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  Speaker 4: Just push it aside, like okay, that didn't work next,
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  Speaker 4: or just tweak like little tweaks, little tweak.
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  Speaker 1: That's Sarah. I want to stop positive because I think
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  Speaker 1: that's so important because sometimes people I've I've noticed this
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  Speaker 1: is they try an initiative. In most in only a
• 14:13
  Speaker 1: portion of it is bad or it needs to be tweaked,
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  Speaker 1: But they throw the whole thing out and then they
• 14:18
  Speaker 1: start brand new all over, like brand new. So I
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  Speaker 1: mean when you every time you start brand new again,
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  Speaker 1: that's a whole lot of energy and effort. So what
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  Speaker 1: I think what you just said was like tweaking and
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  Speaker 1: I found from marketing and you tell me because I've learned.
• 14:31
  Speaker 1: But some people think it's just kind of changing a
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  Speaker 1: word or moving things around just ever so slightly, could
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  Speaker 1: be the thing that unlocks people.
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  Speaker 5: That's so true, especially with like, especially with like like
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  Speaker 5: your brand and your your ad words.
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  Speaker 4: I mean, I've spent gosh hours and I don't even
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  Speaker 4: want to give a monetary value of tweaking our ads
• 15:02
  Speaker 4: spend and our.
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  Speaker 2: Just our ad words.
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  Speaker 4: On Amazon and all of the sites that we sell
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  Speaker 4: on in addition to our website. It's those tweaks of
• 15:14
  Speaker 4: the words that make a massive difference and even time
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  Speaker 4: of day, and you know, when you're exposing to your
• 15:23
  Speaker 4: audience a.
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  Speaker 2: Certain keyword or I mean, yes, the tweaks matter.
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  Speaker 4: So you have to have someone there counting the beans,
• 15:34
  Speaker 4: you know, like you have to have a bean counter
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  Speaker 4: in addition to someone looking at the bigger picture. So
• 15:39
  Speaker 4: if you can assemble a team of people that are
• 15:43
  Speaker 4: expert that are better at you in certain areas of
• 15:47
  Speaker 4: the business. I mean that's where the sweet spot is
• 15:50
  Speaker 4: right there. People have willing to tweak all the time,
• 15:54
  Speaker 4: and you have to come in and make sure that
• 15:56
  Speaker 4: it's all everyone's on course.
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  Speaker 2: That's how I see it.
• 16:00
  Speaker 1: No, that's I mean that another key point you know,
• 16:04
  Speaker 1: in in in leading being a leader and team building
• 16:08
  Speaker 1: and you know, organizational growth, which you know my passion
• 16:11
  Speaker 1: is is people developing teams. But you know, like you said,
• 16:14
  Speaker 1: it's finding the right players get on the team right
• 16:18
  Speaker 1: and nurturing that. And I love when we were talking
• 16:21
  Speaker 1: before about warts and all or figuring out the challenges
• 16:24
  Speaker 1: with the right you know, but where are they best,
• 16:28
  Speaker 1: Where are they best suited? Where they fit within the organization,
• 16:31
  Speaker 1: whether they're an employee, whether they're a contractor even a
• 16:34
  Speaker 1: supplier or somebody else, Right, how do they fit within
• 16:36
  Speaker 1: the team. I think sometimes business owners, particularly when you're
• 16:40
  Speaker 1: talking about maybe not so much vendors, but some employees
• 16:44
  Speaker 1: or independent contractors, is they they hold they wait, maybe
• 16:47
  Speaker 1: wait too long. They're trying to do too much themselves
• 16:49
  Speaker 1: or trying to figure it out. And like, look, if
• 16:51
  Speaker 1: you just get this other person in they could help.
• 16:53
  Speaker 2: You go faster, right, yeah, I definitely do not want to.
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  Speaker 4: Waste time trying to figure it out when I could
• 17:06
  Speaker 4: spend the money the investment.
• 17:11
  Speaker 2: And work with.
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  Speaker 4: Someone else who can get me there faster, because for me,
• 17:15
  Speaker 4: time is like if you're spending that, there's that opportunity cost.
• 17:20
  Speaker 4: You know they teach you about in business school, right.
• 17:23
  Speaker 2: Right, that you're losing out on.
• 17:27
  Speaker 4: By not solving the next issue when you're stuck on
• 17:31
  Speaker 4: this one, right and then learning you know, if it's
• 17:36
  Speaker 4: a discovery, like am I even on the right path?
• 17:39
  Speaker 4: Like if you spend too much time on one path,
• 17:41
  Speaker 4: you could be like getting stuck, and you don't want
• 17:44
  Speaker 4: to get stuck.
• 17:45
  Speaker 2: You've got to keep moving forward.
• 17:47
  Speaker 1: Right yeah, yeah, I mean, and it's again finding everybody's strength.
• 17:53
  Speaker 1: So you know, your husband was a creative one and
• 17:55
  Speaker 1: he started to come up with all these and and
• 17:59
  Speaker 1: I appreciate that the creative voices, but then you you're
• 18:01
  Speaker 1: you're here, like how do we market this? How do
• 18:03
  Speaker 1: we and then and of course systematize this a little
• 18:05
  Speaker 1: bit more and then that we can bring in right
• 18:09
  Speaker 1: to do that, And so I just thought, you know,
• 18:14
  Speaker 1: especially in your early part of your journey that you
• 18:16
  Speaker 1: were talking to me Sarah about like, oh man, this
• 18:19
  Speaker 1: is hard at first, but but you realize I think
• 18:21
  Speaker 1: very early on even you said like, hey, we've got
• 18:24
  Speaker 1: to get some people that believe in us and that
• 18:26
  Speaker 1: know that, you know, get them on our sigh, on
• 18:28
  Speaker 1: our team. And I find I want to encourage other
• 18:31
  Speaker 1: businesses if you're trying to do this by yourself or
• 18:33
  Speaker 1: alone and just trying to grit through you, I mean,
• 18:37
  Speaker 1: maybe you can do it, but I think you're going
• 18:39
  Speaker 1: to be much in a healthier place and happier with
• 18:41
  Speaker 1: your life even that you've right, that's true.
• 18:46
  Speaker 2: And then.
• 18:49
  Speaker 4: So a lot of it is people's skills, right, You
• 18:52
  Speaker 4: have to have people's skills. You have to be very patient.
• 18:54
  Speaker 4: Sometimes you have to overlook like personality, you know, quirks.
• 19:01
  Speaker 4: We were talking earlier, not on this call, but about
• 19:05
  Speaker 4: how sometimes you just got to like embrace people for
• 19:10
  Speaker 4: all of their well roundedness works and all, because we
• 19:14
  Speaker 4: all have them, and but they all have that gem
• 19:19
  Speaker 4: that you need to just they all need to work
• 19:21
  Speaker 4: together to just help you accomplish your your goals.
• 19:25
  Speaker 2: And when you can, when you can.
• 19:29
  Speaker 4: Be patient and kind of just sidesteps certain things that
• 19:33
  Speaker 4: you know that maybe culturally there's a difference.
• 19:36
  Speaker 2: Oh you're from this date, I'm from this state.
• 19:37
  Speaker 4: We don't look at this things the same way. Or
• 19:40
  Speaker 4: you are different political persuasion, whatever it is. We have
• 19:43
  Speaker 4: different opinions here or there. Or you're slower paced than me.
• 19:47
  Speaker 4: I'm fast paced and i'm you know, I'm in goal paid.
• 19:51
  Speaker 4: But you're just focusing on all these little details it
• 19:53
  Speaker 4: don't matter. So you got to kind of like sift
• 19:57
  Speaker 4: through that a little bit and and then it can
• 20:02
  Speaker 4: work together, like it's if you it's like the sausage
• 20:06
  Speaker 4: always gets made, but it is messy in the process sometimes.
• 20:10
  Speaker 2: And but that's where.
• 20:12
  Speaker 4: Like the like like like the fun happens, you know,
• 20:16
  Speaker 4: like in that test kitchen. And I think all of
• 20:19
  Speaker 4: my metaphors end up being about food, so excuse me there.
• 20:26
  Speaker 4: So yeah, you have to trust other people and and
• 20:33
  Speaker 4: and even with people like you have to be patient.
• 20:36
  Speaker 4: So I've been working on this one project, this one
• 20:41
  Speaker 4: website that I'm getting built, and it's been taking some
• 20:45
  Speaker 4: delays and that's okay because we're figuring things out and
• 20:49
  Speaker 4: I just know, having worked with this person before that
• 20:52
  Speaker 4: we've got to keep a steady like steady interaction, steady communication.
• 20:57
  Speaker 4: And I know that's what works with this person. Person
• 21:01
  Speaker 4: I work with for advertising, for example, I helped equip
• 21:06
  Speaker 4: him with the right technology and he learned that technology and.
• 21:10
  Speaker 2: I learned it along with him.
• 21:12
  Speaker 4: And I would come in, you know, an occasion, review
• 21:17
  Speaker 4: the work, see where there were misses, help guide and direct.
• 21:21
  Speaker 4: But now that he's got it, if I overstep, then
• 21:26
  Speaker 4: that might pose a little bit of a I don't know.
• 21:30
  Speaker 4: I don't want to say insulting, that's too too strong
• 21:32
  Speaker 4: of a word, but it might peer that I'm not
• 21:35
  Speaker 4: trusting his work. So it's like I know that works
• 21:37
  Speaker 4: with him. I know, just gentle prodding works this person.
• 21:40
  Speaker 4: This person might need consistent communication and work, you know.
• 21:44
  Speaker 2: So like you learn along the way what works. But
• 21:47
  Speaker 2: it's just that end goal in mind.
• 21:50
  Speaker 4: Then that's that's your Then it'll be fine.
• 21:53
  Speaker 3: What what I hear you? What I hear you've married.
• 21:58
  Speaker 1: I'll use the term kind of emotional intelligence or emotional
• 22:02
  Speaker 1: like you. I was just I was just listening to
• 22:04
  Speaker 1: another presentation recently about does is I Q trump?
• 22:11
  Speaker 3: Is that more important today's world? Like you being super smart?
• 22:15
  Speaker 1: And I think it once was I don't know that
• 22:18
  Speaker 1: it is critical because we've got other tools. We've got AI,
• 22:21
  Speaker 1: we've got other tools information. But that that but becoming
• 22:26
  Speaker 1: what you just explained, Sarah, becoming self aware of yourself
• 22:31
  Speaker 1: number one, and I have a whole other podcast called
• 22:34
  Speaker 1: the Intelligent Human Leadership Podcast, Know Yourself to Lead Yourself.
• 22:37
  Speaker 1: But a discovery of like you've learned, this is where
• 22:40
  Speaker 1: my sweet spot is I do right and vice versa.
• 22:44
  Speaker 1: This you just explain this other person does this really well,
• 22:46
  Speaker 1: which I don't. I could I learn it, but they
• 22:48
  Speaker 1: are actually better and maybe they've become the expert at it.
• 22:52
  Speaker 1: They're really thriving at it. I think, you know, I'm
• 22:55
  Speaker 1: like you, I like learn know a lot a lot
• 22:56
  Speaker 1: of things. But I realized, what's my strength? I need
• 23:00
  Speaker 1: to stay at you know what worked? They they're the
• 23:03
  Speaker 1: majority of the time, and so sometimes I feel like, again,
• 23:07
  Speaker 1: if you're a business owner's being really rigid, like they
• 23:10
  Speaker 1: have to do it my way. I'm I'm the expert,
• 23:13
  Speaker 1: and I understand it all if you if you're the
• 23:15
  Speaker 1: if sometimes I think business owners might you know, if
• 23:19
  Speaker 1: everything comes to them, you're you're gonna you're there's a
• 23:22
  Speaker 1: limit to where you can grow and scale the company
• 23:24
  Speaker 1: because you're the answer man. You're the person that knows
• 23:26
  Speaker 1: everything and how everything should be done right.
• 23:29
  Speaker 3: And I think I may even mentioned the.
• 23:31
  Speaker 1: Book e Myth by Michael I'm Gerber by this idea
• 23:35
  Speaker 1: of right, right, there's the the this manager there and
• 23:40
  Speaker 1: you're not being the entrepreneur. And so basically, if you
• 23:44
  Speaker 1: don't understand this about yourself, and this doesn't mean you
• 23:46
  Speaker 1: have you have a business owner right.
• 23:48
  Speaker 3: This could be anybody in your team too.
• 23:49
  Speaker 1: If they if they're just feeling like they've got end all,
• 23:53
  Speaker 1: be all, know everything, you're gonna be real limited in
• 23:56
  Speaker 1: how you can interact with folks. So I wanted people
• 23:59
  Speaker 1: to just realize, Sarah, what you're sharing is super valuable
• 24:03
  Speaker 1: because it's it's made you successful both at Ezri and
• 24:06
  Speaker 1: in Curb and Sign.
• 24:07
  Speaker 3: It sounds to me, sounds like to.
• 24:09
  Speaker 2: Me, I hope so.
• 24:11
  Speaker 4: And by the way I met I met Michael Gerber.
• 24:15
  Speaker 2: He gave it. He gave us some advice.
• 24:17
  Speaker 4: Yeah, he spoke at my church and he taught and
• 24:21
  Speaker 4: it was like this.
• 24:22
  Speaker 2: Business summit, and he gave us some good advice.
• 24:25
  Speaker 4: He told us, you don't have to go around business
• 24:28
  Speaker 4: to get business. Yes, because we were thinking, oh we're
• 24:31
  Speaker 4: going to go into this other that's before we were on,
• 24:33
  Speaker 4: when we were before we were online.
• 24:36
  Speaker 2: Now we're everywhere. So yeah, but yeah, he was very.
• 24:41
  Speaker 4: Very kind and I did take his expertise to heart
• 24:44
  Speaker 4: and we listen. We listened to him. I would definitely
• 24:50
  Speaker 4: say EQ is probably more important, especially for me. And
• 24:57
  Speaker 4: you have to know yourself and you also have to
• 24:59
  Speaker 4: know how you're perceive sometimes because I think, you know,
• 25:06
  Speaker 4: like I don't know. I think if I were to
• 25:09
  Speaker 4: act like my husband, who's a little more authoritative, right,
• 25:12
  Speaker 4: he's very entrepreneurial, Like he's not just a creative, he's
• 25:16
  Speaker 4: very entrepreneurial, excellent sales person and also but also helps
• 25:23
  Speaker 4: teach people how to sell and grow that business. And
• 25:27
  Speaker 4: I'm also entrepreneurial, but I'm systems focused. I'm project focused.
• 25:31
  Speaker 4: And I would say, like that works together, yeah, the uh.
• 25:39
  Speaker 4: But for me, I know, if I were to act
• 25:41
  Speaker 4: like him, like coming from me, if I were to
• 25:44
  Speaker 4: be a little bit more authoritative like him, I know,
• 25:46
  Speaker 4: if people would perceive it as well or take it
• 25:49
  Speaker 4: as well. And I don't know that that's probably a
• 25:51
  Speaker 4: broader conversation about being a woman or or what people
• 25:55
  Speaker 4: expected me. And also I'm naturally not like that, Like
• 25:59
  Speaker 4: I'm more consensus building, I'm more democratic, I like to inspire.
• 26:03
  Speaker 4: I'm a little bit softer and I do a little
• 26:08
  Speaker 4: gentle coaxing in line, you know, as opposed to being
• 26:12
  Speaker 4: like my way or the highway. Yeah, so I yeah,
• 26:17
  Speaker 4: I think if I were to do something a little
• 26:19
  Speaker 4: bit differently, it would first of all come across disingenuous.
• 26:23
  Speaker 4: And I don't know if that's just because that's not
• 26:25
  Speaker 4: my national style or if it's because, you know, I've
• 26:31
  Speaker 4: developed that style because I'm like a woman business owner
• 26:36
  Speaker 4: and people want to see me in a certain way.
• 26:38
  Speaker 2: I don't know.
• 26:39
  Speaker 1: Yeah, I really want to think you're gonna have to
• 26:41
  Speaker 1: do to take my five Voices assessment, Sarah, I'll have
• 26:43
  Speaker 1: you answer that to you, because what what what I
• 26:47
  Speaker 1: think you're getting at it here though, for everybody that's
• 26:49
  Speaker 1: listening as a business owner, it is finding your sweet
• 26:52
  Speaker 1: spot of what is and in the five voices framework,
• 26:55
  Speaker 1: that's something that I use through my company is how
• 26:58
  Speaker 1: we understand ourselves and it's just a way of it's
• 27:02
  Speaker 1: an inclusive way we can have all of the leadership voices,
• 27:04
  Speaker 1: if you will, Like you said Sarah, I think we
• 27:06
  Speaker 1: have all of them. It's just a matter of where's
• 27:08
  Speaker 1: our natural what do we naturally stronger at than than others.
• 27:13
  Speaker 1: And so for example, what I hear you say, what
• 27:16
  Speaker 1: waits really well with you and your husband that he's
• 27:18
  Speaker 1: kind of this visionary he's got a mission, he sees
• 27:21
  Speaker 1: this big picture where he's driving it. And oftentimes my experience,
• 27:25
  Speaker 1: those I call pioneers are a little bit more up
• 27:29
  Speaker 1: front and because they're on a mission kind of if
• 27:32
  Speaker 1: you think about going through the jungle, that the bushwhackers
• 27:34
  Speaker 1: are making the way, so they don't really they're not.
• 27:37
  Speaker 3: I you know, I cut my finger, like no, well,
• 27:40
  Speaker 3: where where gonna go? Let's keep going. You're like, oh, yeah,
• 27:43
  Speaker 3: right where.
• 27:46
  Speaker 4: Well he's also he was a marine too, so maybe
• 27:50
  Speaker 4: that clears it up a little bit more. And I'm
• 27:54
  Speaker 4: kind of like that.
• 27:56
  Speaker 2: I would say, I'm more of like that power, like
• 27:59
  Speaker 2: that energy, like I fuel that for me.
• 28:03
  Speaker 4: I think it could be any business. I just like
• 28:08
  Speaker 4: to get it going, you know, like I'll help fuel it.
• 28:11
  Speaker 4: I'll help make your dreams happen. I'm having fun behind
• 28:15
  Speaker 4: the scenes making it happen. And I think it's all
• 28:21
  Speaker 4: about your attitude as well, Like if you're having fun,
• 28:24
  Speaker 4: if you remind yourself, this is fun.
• 28:27
  Speaker 2: Problem solving is fun.
• 28:29
  Speaker 4: Yes, working with people it's fun. Having challenges are fun.
• 28:34
  Speaker 4: You keep maybe I don't know, Like sometimes I have
• 28:37
  Speaker 4: to remind myself that when it gets very stressful or
• 28:40
  Speaker 4: we get to the end goal, I have.
• 28:42
  Speaker 2: To remind myself it's the journey. Have fun doing it.
• 28:47
  Speaker 4: Then it's so it can be accomplished, so much easier
• 28:51
  Speaker 4: and better than ever than ever you imagined.
• 28:56
  Speaker 2: And that was always my secret, even in going.
• 29:00
  Speaker 4: Through academia, like going through school. When I was in
• 29:05
  Speaker 4: high school, I was a valedictorian. I know, this was
• 29:08
  Speaker 4: a long time ago. I was probably if they had
• 29:11
  Speaker 4: an ealditorian for college, I probably would have been that.
• 29:15
  Speaker 4: And so going through school and all subjects, you know,
• 29:21
  Speaker 4: whether it was masters or undergrad or high school, what
• 29:25
  Speaker 4: I told myself all the time was this is fun.
• 29:30
  Speaker 4: I love math, I love science, I love this, I
• 29:33
  Speaker 4: love that. Find the synergies between these topics, Like if
• 29:37
  Speaker 4: I changed my perspective and made my attitude positive, yes,
• 29:44
  Speaker 4: then the outcome was better than I imagined.
• 29:47
  Speaker 3: Wow.
• 29:48
  Speaker 2: Yeah, that was my secret.
• 29:50
  Speaker 3: That's no.
• 29:51
  Speaker 1: I mean that's huge because think about people that are stuck.
• 29:55
  Speaker 1: And I think this goes into kind of leadership too, Sarah,
• 29:58
  Speaker 1: as you're if you're leading this and then they're experiencing that, uh,
• 30:02
  Speaker 1: just the positiveness you're you're like, hey, look we're we're
• 30:05
  Speaker 1: gonna win together. I think people know naturally are drawn
• 30:09
  Speaker 1: the energy and like, hey, this is a an opportunity
• 30:14
  Speaker 1: of problem, but an opportunity here for us are a puzzle,
• 30:18
  Speaker 1: if you will, and how are we gonna how are
• 30:21
  Speaker 1: we going to figure this out? But not unfortunately, you know,
• 30:25
  Speaker 1: in in in creating a culture like you like I said,
• 30:28
  Speaker 1: and in developing your teams that way versus opposite way
• 30:33
  Speaker 1: of people are trying to be manipulated their fear. They're
• 30:37
  Speaker 1: like trying to control you know, be a micromanager if
• 30:42
  Speaker 1: you will, And they're frustrated and they're angry, and they're
• 30:45
  Speaker 1: irritated because you don't do it the right way and
• 30:48
  Speaker 1: understand this and and so the you know you've seen
• 30:52
  Speaker 1: I've seen that and and folks, and what's once it
• 30:55
  Speaker 1: was something that actually hopefully brought them do or that
• 30:59
  Speaker 1: is no longer something that brings them life, gets them excited,
• 31:03
  Speaker 1: and there's nothing more miserable. When you work with somebody,
• 31:05
  Speaker 1: it's just like that's their like life. You can feel
• 31:08
  Speaker 1: the energy, right and it's like many enjoyable to be around,
• 31:13
  Speaker 1: you know.
• 31:13
  Speaker 4: Yeah, and then you have to you really have to
• 31:17
  Speaker 4: try to like.
• 31:20
  Speaker 2: Shift the.
• 31:22
  Speaker 4: You know, that visual in your mind because you know
• 31:25
  Speaker 4: we're all going to come across like some negative energies
• 31:30
  Speaker 4: and you have to.
• 31:33
  Speaker 2: I think it was my dad.
• 31:34
  Speaker 4: He would always say, oh, you've got to look at
• 31:36
  Speaker 4: it like it's oh, I shouldn't repeat this, but it's
• 31:39
  Speaker 4: like fly poop, but he didn't use the word poop.
• 31:43
  Speaker 2: Right, So if you like minimize that.
• 31:45
  Speaker 4: Issue to just being so meaningless, then it just go
• 31:51
  Speaker 4: about my business and just continue and try to work with.
• 31:57
  Speaker 2: What you're given, you know.
• 31:59
  Speaker 4: And it doesn't always. Sometimes those energies can be a burdensome,
• 32:06
  Speaker 4: I will admit. And it does delay projects, it does
• 32:11
  Speaker 4: you know, have you know a cost to your your
• 32:15
  Speaker 4: business outcomes sometimes and that's the reality of it.
• 32:19
  Speaker 2: But you know, I.
• 32:22
  Speaker 4: Mean the best like historical wonders of the world. I
• 32:26
  Speaker 4: would say, pyramids, you know, we're built in a desert. Yeah,
• 32:30
  Speaker 4: So sometimes you can have the best most lasting assets,
• 32:38
  Speaker 4: you know, products or whatever you're building in an environment
• 32:43
  Speaker 4: that is not always going.
• 32:44
  Speaker 2: To be comfortable.
• 32:47
  Speaker 4: And if you just tell yourself that, just go through
• 32:50
  Speaker 4: it anyway, yeah, and it'll be fine despite it.
• 32:54
  Speaker 3: Don't stop. I think that's when you when you lose.
• 32:57
  Speaker 1: Is that you guys have been going through for fourteen years,
• 33:00
  Speaker 1: how and ups and downs. I'm sure along the way,
• 33:04
  Speaker 1: you know, but it really is. You know, I think
• 33:07
  Speaker 1: as any business does, you know, there are times where
• 33:10
  Speaker 1: you're like, oh my gosh, what you know, I don't
• 33:12
  Speaker 1: know how we're going to do this, But like you said,
• 33:14
  Speaker 1: if you keep the mindset that hey, we can. You know,
• 33:17
  Speaker 1: I'm still trying to find the fund Charles, trying to
• 33:19
  Speaker 1: find something that I'm thankful for, gratitude or what is this?
• 33:22
  Speaker 1: What is this teaching me in the moment right.
• 33:26
  Speaker 4: Yeah, I have to remind myself that sometimes, and also
• 33:30
  Speaker 4: I have to remind my husband because he he might
• 33:33
  Speaker 4: take certain things to heart a little bit more. You know,
• 33:36
  Speaker 4: I have I have a career outside of the business.
• 33:40
  Speaker 4: So I'm the founder, like I'm a co founder, and
• 33:46
  Speaker 4: I hired people, I hired experts, and I'll come in
• 33:49
  Speaker 4: like on weekends and help with those special projects that
• 33:52
  Speaker 4: push it forward.
• 33:53
  Speaker 3: Yep.
• 33:54
  Speaker 4: But he manages it all, you know, all day to day,
• 33:58
  Speaker 4: and you know, I just come in, I.
• 34:01
  Speaker 2: Give a little fairy dusk, you know, and.
• 34:04
  Speaker 4: Then I have to go about my business with my career,
• 34:08
  Speaker 4: and I have to go about you know, I have sons,
• 34:12
  Speaker 4: I mean they're older now. I have a son in
• 34:14
  Speaker 4: college and a son still in high school, but he's
• 34:17
  Speaker 4: a junior upperclassman, and it's still busy.
• 34:20
  Speaker 2: So I find that.
• 34:22
  Speaker 4: I'm constantly like juggling a little bit. So when I see,
• 34:30
  Speaker 4: you know, my husband, if he gets like a little
• 34:31
  Speaker 4: stressed out, or if I see my kids stressed, or
• 34:34
  Speaker 4: even people at work stress, I try to kind of
• 34:41
  Speaker 4: encourage them when I can and help out when I can.
• 34:45
  Speaker 4: And I think maybe I'm just service oriented.
• 34:50
  Speaker 2: And that gives me joy.
• 34:53
  Speaker 4: But I also need it too, like I need other
• 34:56
  Speaker 4: people to help me step out of it, step out
• 34:59
  Speaker 4: of it, Sarah, you're you know, you're wallowing a little
• 35:03
  Speaker 4: bit in this project or in this stressor you know,
• 35:06
  Speaker 4: to become a little neurotic in this. Because I would
• 35:10
  Speaker 4: say my weakness was also my strength is I can
• 35:14
  Speaker 4: be a little neurotic in ways like very detailed and
• 35:19
  Speaker 4: very like you know, try to look at a problem,
• 35:21
  Speaker 4: and I might get stuck in it a little bit
• 35:23
  Speaker 4: because I might be an overthinker, and I will go
• 35:27
  Speaker 4: to my like like you know, my people that help
• 35:33
  Speaker 4: leave that for me, Like I don't have all the answers.
• 35:36
  Speaker 4: I'm just like everyone else that gets step too. And
• 35:40
  Speaker 4: even though I like to pay it forward and help
• 35:42
  Speaker 4: people when they get stuck, I in no way am
• 35:45
  Speaker 4: I elevated or more like wise than anyone else, because
• 35:49
  Speaker 4: I also rely on those same people or others that
• 35:53
  Speaker 4: I've selected.
• 35:55
  Speaker 2: To get me back to peace.
• 35:57
  Speaker 4: And then I can be a better person and and
• 36:00
  Speaker 4: it helps the business and it helps my projects.
• 36:02
  Speaker 2: At the end of the day.
• 36:04
  Speaker 3: There you go, there you go. Oh man, Sarah, this
• 36:07
  Speaker 3: there's so much here.
• 36:08
  Speaker 1: I'm thinking, well, we're coming to a good We're coming
• 36:11
  Speaker 1: to the end of the podcast here. But I think
• 36:13
  Speaker 1: what I heard you say, I'm gonna reiterate back and
• 36:16
  Speaker 1: and is you know again be coachable? And do you
• 36:21
  Speaker 1: have others around you, whether it's your your husband, your family,
• 36:25
  Speaker 1: is it? Is it you know, other employees, vendors, people
• 36:29
  Speaker 1: that you can build a relationship with it's too.
• 36:32
  Speaker 3: It's a two way street. That's what I heard you say.
• 36:34
  Speaker 1: Yeah, hey, that they can speak into my life and
• 36:36
  Speaker 1: I can speak into their life. And do you have
• 36:40
  Speaker 1: you created a community connection like that?
• 36:42
  Speaker 4: It sounds Sarah, absolutely have. My mom has been gone
• 36:49
  Speaker 4: for twelve years, but growing up, I always went to
• 36:52
  Speaker 4: my mom and I would say she her wisdom was
• 36:59
  Speaker 4: always about the positivity was about you know, oh, I'm
• 37:03
  Speaker 4: hearing some okay, but after you know, she's been gone
• 37:10
  Speaker 4: for a very long time. So I had to lean
• 37:12
  Speaker 4: on myself. But I also lean on a community. I
• 37:16
  Speaker 4: lean on my husband, I lean.
• 37:19
  Speaker 2: On my dad a lot poor things Dad. I'll lean
• 37:27
  Speaker 2: on my sister.
• 37:29
  Speaker 4: She and I have a very similar mind, so we're
• 37:32
  Speaker 4: just like we probably stay stuck in things because we're
• 37:35
  Speaker 4: so similar. My aunt and people at work that helped
• 37:41
  Speaker 4: me cent her and people you wouldn't even expect to
• 37:45
  Speaker 4: be the person that gives you the advice you meet, Like,
• 37:47
  Speaker 4: I'm always open to that. So, like, I have people
• 37:51
  Speaker 4: that I've hired for things around the house or things
• 37:54
  Speaker 4: like that, and they will give me some of the
• 37:57
  Speaker 4: best advice that I needed about parenting an adult or
• 38:04
  Speaker 4: you know, things like that, and it helps because we're
• 38:07
  Speaker 4: all on this journey and people, even if they're not
• 38:12
  Speaker 4: in business or they're in a completely different kind of
• 38:14
  Speaker 4: business or a different way of life, they still have
• 38:17
  Speaker 4: wisdom to share and you have to be open to
• 38:20
  Speaker 4: that and humble enough to accept it.
• 38:23
  Speaker 3: Yeah. Yeah, I think that.
• 38:25
  Speaker 1: I mean that is it's probably a great place to
• 38:31
  Speaker 1: stop for the podcast of this today, Sarah, because if
• 38:34
  Speaker 1: you're listening to this podcast as well, Yeah, that's when
• 38:36
  Speaker 1: we have the business roundtable, because we want to have
• 38:37
  Speaker 1: people like yourself on Sarah that share and know you're
• 38:41
  Speaker 1: not alone and know that Hey, who else could I
• 38:45
  Speaker 1: talk to you?
• 38:45
  Speaker 3: Who else? Is there something that I could learn from?
• 38:47
  Speaker 1: And Sarah, we're gonna want to put your contact information
• 38:51
  Speaker 1: in your show notes.
• 38:51
  Speaker 3: So what's the best way for folks to find you
• 38:54
  Speaker 3: and curban Sign?
• 38:57
  Speaker 4: Okay, So for curbon Sign, you can go to curbansign
• 39:03
  Speaker 4: dot com.
• 39:05
  Speaker 1: And so you guys can can we'll put it on there, Okay,
• 39:11
  Speaker 1: on LinkedIn and LinkedIn. Yeah, Sarah's there, just connected to me,
• 39:14
  Speaker 1: So you guys find me or Sarah, we would love
• 39:17
  Speaker 1: to connect with you.
• 39:19
  Speaker 3: Absolutely great.
• 39:21
  Speaker 2: I welcome that.
• 39:22
  Speaker 1: Yeah, we would really love to have you back. Honestly, Sarah,
• 39:28
  Speaker 1: I think we would have. I love to have We've
• 39:31
  Speaker 1: ha been have a lot of one on one conversations
• 39:34
  Speaker 1: of late The Roundtable originally started with a number of
• 39:36
  Speaker 1: business owners, and I think we'll we love to have
• 39:39
  Speaker 1: you back for another conversation because I think just this
• 39:42
  Speaker 1: idea of team building and what you've been able to
• 39:44
  Speaker 1: do at Curb and Sign and how you've been able
• 39:47
  Speaker 1: to mentor your team and and the things you've learned
• 39:50
  Speaker 1: has just been I love it and I want to
• 39:53
  Speaker 1: I'm really bring businesses on the podcast here that I'm supportive,
• 39:57
  Speaker 1: love and excited about and seeing where you go are going.
• 40:00
  Speaker 3: So yeah, thank you for joining us.
• 40:04
  Speaker 4: Yeah, thank you for the excellent conversation, great questions. You
• 40:08
  Speaker 4: really got me thinking and open to open my mind
• 40:12
  Speaker 4: up and I appreciate that and I look forward to
• 40:14
  Speaker 4: future conversations absolutely.
• 40:17
  Speaker 1: Thanks Sarah for being on the podcast. Thanks everybody else
• 40:20
  Speaker 1: for joining us. Until the next time, We'll look forward
• 40:24
  Speaker 1: to having you like, subscribe toll us on YouTube, connect
• 40:28
  Speaker 1: with us, Sarah and On and all of our podcast guests.
• 40:31
  Speaker 3: Thanks for up being with us and business. Can I
• 40:33
  Speaker 3: get well?
• 40:34
  Speaker 2: Paddy, thank you