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Advance Placement: WRITE A BOOK AND BUILD A PUBLISHING COMPANY FOR UNDER $500 · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Welcome everybody to this tonight's masterclass, and today we will
• 1:07
  Speaker 3: be talking about how to set up your publishing company.
• 1:11
  Speaker 3: If you're an author, even if you're an existent author.
• 1:14
  Speaker 3: This is gonna be beneficial for you. And if you're
• 1:16
  Speaker 3: a new author, definitely everybody take notes because it's gonna
• 1:20
  Speaker 3: be really important that you set up your publishing company the.
• 1:25
  Speaker 4: Right way, all right.
• 1:26
  Speaker 3: For those who don't know me, my name is Ash
• 1:29
  Speaker 3: Cash Exantis. I am an author for over thirteen years.
• 1:34
  Speaker 3: I've written twelve books. Four of them have been best sellers.
• 1:38
  Speaker 3: I've sold over one hundred thousand books in my career.
• 1:42
  Speaker 3: All of them are self published. I published them myself,
• 1:46
  Speaker 3: and I also teach people how they can write and
• 1:49
  Speaker 3: publish their book to create a six or seven figure business.
• 1:54
  Speaker 3: I use books as a way to sell my other
• 1:59
  Speaker 3: you know program you know that that I offer, uh
• 2:02
  Speaker 3: And I've been able to create a multi million dollar
• 2:06
  Speaker 3: business just from books and my my expertise. I my
• 2:11
  Speaker 3: my background. I was a banker for about fifteen years,
• 2:15
  Speaker 3: and so I started out as a teller when I
• 2:18
  Speaker 3: was a teenager. So I know I look young, but
• 2:21
  Speaker 3: I'm still young. But I started out as a teller
• 2:23
  Speaker 3: when I was a teenager straight out of high school.
• 2:26
  Speaker 3: Did everything in banking from from teller is a personal banker,
• 2:29
  Speaker 3: a private banker, branch manager. I was one of the
• 2:31
  Speaker 3: youngest CEOs of a credit union, and then I transitioned
• 2:35
  Speaker 3: into financial education and that's what I do now.
• 2:37
  Speaker 4: I'm a financial educator at heart. Again.
• 2:41
  Speaker 3: I've written a lot of books. I've been featured in
• 2:43
  Speaker 3: a lot of media and so you name it. I've
• 2:46
  Speaker 3: been on everything from Forbes to uh NBC whatever I mean,
• 2:51
  Speaker 3: you name it, I've been on it. I host a
• 2:56
  Speaker 3: very popular podcast, uh on on the on the big
• 3:00
  Speaker 3: on the biggest network on the planet.
• 3:02
  Speaker 4: H E y L.
• 3:03
  Speaker 3: I have a have a show called Inside the Vault
• 3:06
  Speaker 3: with Ash Cash and you know we we we're you
• 3:10
  Speaker 3: know really uh I want to say, I don't know
• 3:13
  Speaker 3: what what you know what show we are, but you
• 3:16
  Speaker 3: know we we've we've been viewed over three million times.
• 3:20
  Speaker 3: We've had some big guests on there, and so you know,
• 3:24
  Speaker 3: we're up to seventy nine episodes and we we got
• 3:26
  Speaker 3: more coming. And so you know, that's that's a little
• 3:30
  Speaker 3: bit about myself. UH salute, salute Batsman Raino in the building.
• 3:34
  Speaker 3: He's one of my students in my six figure at
• 3:36
  Speaker 3: the Blueprint program. And so, you know, starting out one
• 3:40
  Speaker 3: of one of the reasons why self publishing your book
• 3:44
  Speaker 3: is one of the best things you could do. You know,
• 3:46
  Speaker 3: I'm not against the big publishers. I think you know, uh,
• 3:49
  Speaker 3: the big publishers have their own benefits. They're like pros
• 3:54
  Speaker 3: and cons. There's pros and cons to everything, right, there's
• 3:56
  Speaker 3: always two sides of a coin. For me self, publishing
• 4:01
  Speaker 3: has helped me tremendously because of the speed in which
• 4:05
  Speaker 3: you can release a book. You know, I've helped students
• 4:09
  Speaker 3: write and publish a book, and you know, thirty days
• 4:13
  Speaker 3: has been the shortest amount of time we've been able
• 4:15
  Speaker 3: to do it. So usually between thirty to ninety days,
• 4:19
  Speaker 3: you can probably do it faster. But I'm not a
• 4:21
  Speaker 3: proponent of trying to do stuff fast only because books
• 4:25
  Speaker 3: lift forever. Right when you think about you know, if
• 4:28
  Speaker 3: you go if you go to Amazon right now and
• 4:31
  Speaker 3: look up things and grow rich, that book is right
• 4:33
  Speaker 3: now a number one bestseller.
• 4:35
  Speaker 4: And that book was written eighty four years ago. Right.
• 4:38
  Speaker 3: You know, my book My Right Money Right Timos of
• 4:40
  Speaker 3: Financial Freedom, I wrote that in two thousand and nine.
• 4:44
  Speaker 3: The book still sells to this day, and you know,
• 4:47
  Speaker 3: and I still get like you. If you look up
• 4:49
  Speaker 3: the book, you'll see a lot of a lot of
• 4:51
  Speaker 3: five star reviews. That's because you know, I don't think
• 4:54
  Speaker 3: you should rush your book because you know, again your
• 4:57
  Speaker 3: books should live forever. And so I would say between
• 5:00
  Speaker 3: thirty and the reason I'm saying that I've seen people
• 5:02
  Speaker 3: say write your book in seven days, writing in ten days, No,
• 5:06
  Speaker 3: not to them, but again I think thirty days is
• 5:08
  Speaker 3: a good amount of time to be able to get
• 5:10
  Speaker 3: your book done in the right in the right way,
• 5:14
  Speaker 3: and in ninety days is a you know, between thirty
• 5:17
  Speaker 3: and ninety days is a good time. And so you know,
• 5:19
  Speaker 3: one of the reason is again that I you know,
• 5:21
  Speaker 3: you know that I like self publishing is because of
• 5:24
  Speaker 3: the time. When you think about the traditional publishing way,
• 5:28
  Speaker 3: you actually can't publish a book traditionally by going to
• 5:33
  Speaker 3: a publisher. They have to find you right, So that's
• 5:36
  Speaker 3: first and foremost. As matter of fact, you have to
• 5:40
  Speaker 3: find a little erness.
• 5:42
  Speaker 4: What's up.
• 5:43
  Speaker 5: You ever walk into a small business and everything just
• 5:45
  Speaker 5: works like the checkout is fast, or seats are digital,
• 5:49
  Speaker 5: tipping is a breeze and you're out the door before
• 5:52
  Speaker 5: the line even builds. Odds are they're using Square? We
• 5:56
  Speaker 5: love supporting businesses that run on Square because it just
• 5:59
  Speaker 5: feels seamless. Whether it's a local coffee shop, a vendor
• 6:02
  Speaker 5: at a pop up market, or even one of our
• 6:04
  Speaker 5: merch partners. Square makes it easy for them to take payments,
• 6:08
  Speaker 5: manage inventory, and run their business with confidence, all from
• 6:12
  Speaker 5: one simple system. If you're a business owner or even
• 6:16
  Speaker 5: just thinking about launching something soon, Square is hands down
• 6:19
  Speaker 5: one of the best tools out there to help you start,
• 6:22
  Speaker 5: run and grow. It's not just about payments, it's about
• 6:26
  Speaker 5: giving you time back so you can focus on what
• 6:28
  Speaker 5: matters most ready. To see how Square can transform your business,
• 6:32
  Speaker 5: visit Square dot com backslash go backslash eyl to learn
• 6:37
  Speaker 5: more that Square dot com backslash, go backslash eyl. Don't wait,
• 6:42
  Speaker 5: don't hesitate. Let's Square handle the back end so you
• 6:45
  Speaker 5: can keep pushing your vision forward. This episode is brought
• 6:51
  Speaker 5: to you by P and C Bank. A lot of
• 6:53
  Speaker 5: people think podcasts about work are boring, and sure, they
• 6:57
  Speaker 5: definitely can be, but understanding of profess sational routine shows
• 7:01
  Speaker 5: us how they achieve their success little by little, day
• 7:04
  Speaker 5: after day. It's like banking with P and C Bank.
• 7:08
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• 7:28
  Speaker 5: National Association Member FDIC.
• 7:32
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:36
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:40
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:44
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:48
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:52
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 7:56
  Speaker 1: Secretary of Homeland Security under President Trump attempted the illegal
• 8:00
  Speaker 1: border crossings are at the lowest levels ever recorded, and
• 8:04
  Speaker 1: over one hundred thousand illegal aliens have been arrested. If
• 8:07
  Speaker 1: you were here illegally, your next you will be fine
• 8:11
  Speaker 1: nearly one thousand dollars a day, imprisoned and deported, you
• 8:15
  Speaker 1: will never return. But if you register using our CBP
• 8:19
  Speaker 1: home app and leave now, you could be allowed to
• 8:22
  Speaker 1: return legally. Do what's right. Leave now under President Trump
• 8:26
  Speaker 1: America's laws border and families will.
• 8:29
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 8:32
  Speaker 3: Through every agent, and that literary agent will then shop
• 8:36
  Speaker 3: your book around to a publisher. There's only five major
• 8:39
  Speaker 3: publishers out right now. In fact, there's two publishers that
• 8:44
  Speaker 3: are trying to merge, and if I know, the Department
• 8:48
  Speaker 3: of Justice trying to block them for merging, that's a
• 8:52
  Speaker 3: Penguin and Simon and Schuster. If they wind up merging,
• 8:56
  Speaker 3: then they will consolidate the industry and make four main publishers.
• 9:01
  Speaker 4: Right.
• 9:01
  Speaker 3: There might be subsidiaries to them, but there's four main publishers.
• 9:06
  Speaker 3: And so what happens is that every major book you know,
• 9:11
  Speaker 3: any you know, artists or celebrity or whoever, if they
• 9:15
  Speaker 3: want to put out a book, most of them are
• 9:16
  Speaker 3: going to go through the major publisher. And so if
• 9:18
  Speaker 3: you're trying to get your book published through that right
• 9:20
  Speaker 3: as well, you're you're sort of like competing against those publishers.
• 9:26
  Speaker 3: When you self publish a book, you're you know, you're
• 9:29
  Speaker 3: going to be able to control everything, right, You're you
• 9:31
  Speaker 3: know you're going to be able to control when the
• 9:33
  Speaker 3: book comes out, how the book looks. You could you
• 9:36
  Speaker 3: could use different marketing tips to kind of get the
• 9:39
  Speaker 3: book out there. One of the things that has has
• 9:41
  Speaker 3: worked for me and the reason I'm able to sell
• 9:45
  Speaker 3: so many books, is because.
• 9:47
  Speaker 4: You know the way I position my books.
• 9:50
  Speaker 3: I never, even though I self published my books, meaning
• 9:54
  Speaker 3: that I am the sole publisher of the books I released,
• 9:58
  Speaker 3: I still though I still have a publishing company that
• 10:03
  Speaker 3: publishes the book. So I'll jump right in right number one.
• 10:06
  Speaker 3: When you are setting up your publishing company, never set
• 10:10
  Speaker 3: up your publishing company to be associated with who you are, right, So, meaning, uh,
• 10:15
  Speaker 3: you know, my name is Ashcash. I have a you know,
• 10:20
  Speaker 3: a company called mind Right Money Management. I could have
• 10:23
  Speaker 3: easily published my book under ash Cash Books, right, or
• 10:29
  Speaker 3: I could publish my books.
• 10:30
  Speaker 4: Under mind Rights, you know, mind Right Books or whatever.
• 10:35
  Speaker 4: You know. I decided, if that's out the antonio, you
• 10:37
  Speaker 4: know what I mean?
• 10:37
  Speaker 3: If you know, you know, I decided to create a
• 10:41
  Speaker 3: publishing company called One Brick Publishing, right. And the reason
• 10:45
  Speaker 3: why I decided to call it One Brick Publishing it
• 10:48
  Speaker 3: was actually a Will Smith story.
• 10:50
  Speaker 4: Uh, when he was.
• 10:51
  Speaker 3: Talking about his dad and how him and his brother
• 10:54
  Speaker 3: broke down a wall and his dad, you know, told
• 10:56
  Speaker 3: him to rebuild the wall. Uh and and and you know,
• 10:59
  Speaker 3: he was that he couldn't rebuild the wall. So they said,
• 11:02
  Speaker 3: you know, make sure you build it one brick at
• 11:03
  Speaker 3: a time. So I said, you know what, my goal,
• 11:06
  Speaker 3: I still have this goal. My goal is to sell
• 11:08
  Speaker 3: two million books. And I said, if I'm gonna sell
• 11:11
  Speaker 3: two million books, I'm gonna do that one brick at
• 11:14
  Speaker 3: a time, right, one book at a time. And so
• 11:16
  Speaker 3: that's why I named it One Brick Publishing. But I
• 11:18
  Speaker 3: also wanted it to be something that is different from me, right,
• 11:24
  Speaker 3: So one Brick has no real association with ash Cash
• 11:28
  Speaker 3: or the brand, and so I wanted to be something
• 11:31
  Speaker 3: something separate, right, you know, because at the you know,
• 11:35
  Speaker 3: at the at the end of the day, when people
• 11:38
  Speaker 3: are you know, reading press releases. Press releases have gotten
• 11:42
  Speaker 3: me a lot of media attention. When someone's reading a
• 11:45
  Speaker 3: press release, it just sounds better if the book seems
• 11:48
  Speaker 3: like it's not being published by that person, right. And
• 11:51
  Speaker 3: so now if I put a press release out and
• 11:54
  Speaker 3: it says one Brick Publishing presents, you know, so like
• 11:58
  Speaker 3: my latest book is called from the Block to the Bank, right,
• 12:01
  Speaker 3: how to make the most of your circumstances to maximize
• 12:04
  Speaker 3: your full potential.
• 12:05
  Speaker 4: And so if I, if I do it a.
• 12:07
  Speaker 3: Press release and that press release says, you know, ask
• 12:11
  Speaker 3: cash published, you know, ass cash books presents from the
• 12:14
  Speaker 3: block to the bank. By ass cash, it's already given
• 12:17
  Speaker 3: it up. That then I'm I'm a self you know,
• 12:18
  Speaker 3: self published person. But if but if I put out
• 12:20
  Speaker 3: a press release and it says one brick publishing presents
• 12:23
  Speaker 3: from the block to the bank, you know how to
• 12:25
  Speaker 3: make the most of your circumstance to maximize your full
• 12:27
  Speaker 3: potential by ass cash, Now the media is gonna think
• 12:32
  Speaker 3: that it's it's it's published by a major publisher, and
• 12:36
  Speaker 3: they'll be more willing to give me life, right and
• 12:39
  Speaker 3: that and and that's because, uh, there's a lot of
• 12:42
  Speaker 3: people who self published books and they have no reason.
• 12:46
  Speaker 3: They have no they should not be publishing books, right,
• 12:48
  Speaker 3: And what I mean by that everybody has the right
• 12:50
  Speaker 3: to do it.
• 12:50
  Speaker 4: But there's some some bad actors.
• 12:52
  Speaker 3: Let's say, who are you know, you know, giving the uh,
• 12:58
  Speaker 3: the publishing world of bad name because anybody could publish
• 13:01
  Speaker 3: a book, so there's no checks in balances. And so
• 13:03
  Speaker 3: by you finding number one a unique name, right, you
• 13:07
  Speaker 3: finding a unique name for your publishing company that's different
• 13:10
  Speaker 3: from what you offer is a first step.
• 13:13
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 13:17
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 13:21
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 13:25
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 13:29
  Speaker 1: some of the heinous migrant criminals caught because of President
• 13:33
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 13:37
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 13:41
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 13:45
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 13:48
  Speaker 1: are here illegally, your next you will be fined nearly
• 13:52
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 13:56
  Speaker 1: never return. But if you register using our cb PEE
• 14:00
  Speaker 1: home app and leave now, you could be allowed to
• 14:03
  Speaker 1: return legally. Do what's right, leave now. Under President Trump
• 14:08
  Speaker 1: America's laws, border and families will be protected.
• 14:11
  Speaker 2: Sponsored by the United States Department of Homeland Security,