Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Turn Street Traffic Into Email Lists
Most local businesses treat Google Maps as a digital billboard. This episode explores how independent retailers are using their physical footprint to build owned media channels, specifically email lists. We look at the specific friction point where a customer walks in for directions and leaves without a connection. You will learn the exact three-step 'walk-in' protocol used by successful boutique shops to convert map-driven foot traffic into recurring revenue through simple QR code placement and staff scripting. The data shows that businesses with owned email lists retain customers…
The skinny
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