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Are ChatGPT Ads the Next Retail Channel? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Target
• 0:00
  and
• 0:00
  Albertsons
• 0:01
  are
• 0:01
  among
• 0:01
  the
• 0:01
  first
• 0:02
  retailers
• 0:02
  testing
• 0:03
  conversational
• 0:04
  advertising
• 0:04
  in
• 0:05
  ChatGPT
• 0:06
  through
• 0:06
  a
• 0:06
  new
• 0:06
  pilot
• 0:07
  program
• 0:07
  with
• 0:07
  OpenAI,
• 0:08
  according
• 0:08
  to
• 0:09
  various
• 0:09
  sources,
• 0:09
  sponsored
• 0:10
  ads
• 0:10
  from
• 0:11
  Target's
• 0:11
  Roundel
• 0:11
  Retail
• 0:12
  Media
• 0:12
  and
• 0:12
  Albertsons
• 0:13
  Media
• 0:13
  Collective
• 0:14
  will
• 0:14
  appear
• 0:15
  alongside
• 0:15
  User
• 0:16
  shopping
• 0:16
  conversations
• 0:17
  in
• 0:17
  ChatGPT
• 0:18
  starting
• 0:18
  this
• 0:18
  month.
• 0:19
  Ads
• 0:20
  are
• 0:20
  served
• 0:20
  based
• 0:20
  on
• 0:20
  keywords
• 0:21
  and
• 0:21
  a
• 0:21
  user's
• 0:22
  ChatGPT
• 0:23
  prompt,
• 0:23
  for
• 0:23
  example,
• 0:24
  asking
• 0:24
  about
• 0:25
  countertop
• 0:25
  cooking
• 0:26
  appliances
• 0:27
  that
• 0:27
  might
• 0:28
  trigger
• 0:28
  an
• 0:28
  ad
• 0:28
  for
• 0:29
  an
• 0:29
  air
• 0:29
  fryer.
• 0:30
  OpenAI
• 0:31
  said
• 0:31
  that
• 0:32
  all
• 0:32
  ads
• 0:32
  will
• 0:32
  be
• 0:32
  clearly
• 0:33
  labeled,
• 0:33
  will
• 0:34
  appear
• 0:34
  separately
• 0:34
  from
• 0:35
  responses,
• 0:35
  and
• 0:35
  will
• 0:36
  not
• 0:36
  influence
• 0:36
  the
• 0:36
  answers
• 0:37
  ChatGPT
• 0:38
  provides.
• 0:38
  Target
• 0:39
  reported
• 0:39
  that
• 0:40
  traffic
• 0:40
  from
• 0:40
  ChatGPT
• 0:41
  to
• 0:41
  its
• 0:41
  site
• 0:42
  site
• 0:42
  is
• 0:42
  already
• 0:42
  growing
• 0:43
  40%
• 0:44
  monthly
• 0:44
  on
• 0:45
  average.
• 0:45
  The
• 0:46
  tests
• 0:46
  are
• 0:46
  both
• 0:47
  only
• 0:47
  for
• 0:47
  ChatGPT's
• 0:49
  free
• 0:49
  and
• 0:49
  go
• 0:50
  subscription
• 0:50
  tiers.
• 0:51
  Plus
• 0:52
  Pro,
• 0:52
  Business,
• 0:53
  Enterprise
• 0:53
  and
• 0:53
  education
• 0:54
  tiers
• 0:55
  will
• 0:55
  all
• 0:55
  remain
• 0:56
  ad
• 0:56
  free.
• 0:57
  Jen,
• 0:58
  are
• 0:58
  you
• 0:58
  buying
• 0:59
  or
• 0:59
  selling
• 0:59
  retailers
• 1:00
  jumping
• 1:00
  onto
• 1:01
  the
• 1:01
  ChatGPT
• 1:02
  advertising
• 1:03
  train
• 1:03
  this
• 1:04
  early?
• 1:04
  I
• 1:05
  see
• 1:05
  very
• 1:05
  little
• 1:05
  risk
• 1:06
  being
• 1:06
  a
• 1:07
  retailer
• 1:07
  and
• 1:07
  getting
• 1:07
  involved
• 1:08
  here,
• 1:08
  but
• 1:08
  I
• 1:08
  see
• 1:08
  a
• 1:09
  lot
• 1:09
  of
• 1:09
  upside
• 1:10
  if
• 1:10
  it
• 1:10
  works
• 1:10
  in
• 1:10
  your
• 1:10
  favor.
• 1:11
  And
• 1:11
  it
• 1:11
  sounds
• 1:11
  like
• 1:11
  40%
• 1:12
  more
• 1:12
  traffic
• 1:13
  that
• 1:13
  Target
• 1:13
  is
• 1:14
  is
• 1:14
  reporting
• 1:15
  shows
• 1:16
  that
• 1:16
  so
• 1:16
  far.
• 1:17
  I
• 1:17
  mean
• 1:17
  as
• 1:18
  a
• 1:18
  user
• 1:19
  I
• 1:19
  don't
• 1:19
  love
• 1:19
  the
• 1:19
  idea
• 1:20
  of
• 1:20
  being
• 1:20
  flooded
• 1:21
  with
• 1:21
  ads.
• 1:21
  If
• 1:22
  I'm
• 1:22
  asking
• 1:22
  it
• 1:23
  like
• 1:23
  hey
• 1:23
  how
• 1:23
  do
• 1:23
  I
• 1:24
  parent
• 1:24
  better
• 1:25
  at
• 1:25
  9pm
• 1:25
  after
• 1:26
  bedtime
• 1:26
  was
• 1:27
  a
• 1:27
  wreck,
• 1:27
  right?
• 1:28
  I
• 1:29
  don't,
• 1:29
  I
• 1:29
  don't
• 1:30
  love
• 1:30
  being
• 1:30
  like
• 1:31
  hey
• 1:31
  here's
• 1:31
  all
• 1:31
  the
• 1:31
  things
• 1:32
  you
• 1:32
  should
• 1:32
  buy.
• 1:32
  However,
• 1:33
  if
• 1:33
  it's
• 1:34
  9pm
• 1:34
  and
• 1:34
  I'm
• 1:35
  dealing
• 1:35
  with
• 1:35
  a
• 1:35
  5
• 1:36
  year
• 1:36
  old
• 1:36
  that
• 1:36
  hates
• 1:36
  bedtime
• 1:38
  and
• 1:38
  they
• 1:38
  have
• 1:39
  a
• 1:39
  solution,
• 1:39
  I
• 1:39
  will
• 1:40
  probably
• 1:40
  buy
• 1:40
  it
• 1:41
  right?
• 1:41
  Like
• 1:41
  yes,
• 1:42
  give
• 1:42
  me
• 1:42
  the
• 1:42
  add
• 1:43
  to
• 1:43
  cart,
• 1:43
  all
• 1:43
  of
• 1:43
  those
• 1:43
  and
• 1:44
  I'll
• 1:44
  be
• 1:44
  a
• 1:44
  better
• 1:44
  mom
• 1:44
  tomorrow.
• 1:45
  So
• 1:46
  from
• 1:46
  the
• 1:46
  user
• 1:46
  side
• 1:47
  it's
• 1:47
  hard
• 1:47
  for
• 1:47
  me
• 1:47
  to
• 1:47
  say
• 1:48
  I
• 1:48
  want
• 1:48
  to
• 1:48
  be
• 1:49
  flooded
• 1:49
  with
• 1:49
  ads,
• 1:49
  but
• 1:50
  from
• 1:50
  the
• 1:50
  retailer
• 1:51
  side
• 1:51
  I'm
• 1:51
  a
• 1:51
  big
• 1:51
  fan
• 1:52
  of
• 1:52
  it.
• 1:53
  Seems
• 1:53
  like
• 1:53
  just
• 1:53
  a
• 1:53
  natural
• 1:54
  next
• 1:54
  step
• 1:54
  from
• 1:55
  the
• 1:55
  Google
• 1:56
  search
• 1:56
  into
• 1:57
  AI
• 1:58
  search
• 1:58
  and
• 1:58
  retailers
• 1:59
  getting
• 1:59
  involved.
• 2:00
  Again,
• 2:00
  I
• 2:01
  don't
• 2:01
  see
• 2:01
  a
• 2:01
  lot
• 2:01
  of
• 2:01
  risk
• 2:01
  they're
• 2:02
  spending
• 2:02
  this
• 2:02
  money
• 2:02
  elsewhere
• 2:03
  on
• 2:03
  ads
• 2:03
  if
• 2:03
  not
• 2:04
  Right,
• 2:05
  right,
• 2:05
  right.
• 2:05
  And
• 2:06
  I
• 2:06
  think
• 2:06
  Jen,
• 2:07
  the
• 2:07
  other
• 2:07
  thing
• 2:07
  here
• 2:07
  is
• 2:08
  like
• 2:08
  the
• 2:08
  other
• 2:09
  follow
• 2:09
  up
• 2:09
  question
• 2:09
  to
• 2:10
  that
• 2:10
  would
• 2:10
  be
• 2:10
  do
• 2:11
  you
• 2:11
  hate
• 2:11
  the
• 2:11
  ads
• 2:12
  enough
• 2:12
  that
• 2:12
  you
• 2:12
  would
• 2:12
  pay
• 2:13
  for
• 2:13
  the
• 2:13
  next
• 2:13
  tier
• 2:13
  to
• 2:14
  go
• 2:14
  ad
• 2:14
  free?
• 2:15
  Is
• 2:15
  that
• 2:15
  worth
• 2:16
  it
• 2:16
  to
• 2:16
  you?
• 2:17
  Yeah,
• 2:17
  that
• 2:17
  is
• 2:18
  a
• 2:18
  good
• 2:18
  question.
• 2:18
  And
• 2:18
  no,
• 2:19
  I'm
• 2:19
  not
• 2:19
  paying
• 2:20
  for
• 2:20
  that
• 2:20
  next
• 2:21
  level
• 2:23
  sometimes
• 2:23
  but
• 2:24
  probably
• 2:25
  not
• 2:25
  right?
• 2:25
  I'm
• 2:26
  probably
• 2:26
  just
• 2:26
  going
• 2:26
  to
• 2:26
  learn
• 2:27
  to
• 2:27
  ignore
• 2:27
  the
• 2:27
  ads
• 2:28
  or
• 2:28
  like
• 2:28
  I
• 2:28
  said,
• 2:28
  I'm
• 2:28
  going
• 2:28
  to
• 2:29
  purchase
• 2:29
  from
• 2:29
  the
• 2:29
  ads
• 2:30
  because
• 2:30
  I'm
• 2:30
  asking
• 2:31
  a
• 2:31
  question
• 2:31
  For
• 2:31
  a
• 2:32
  reason.
• 2:32
  So
• 2:32
  the
• 2:33
  one
• 2:33
  thing
• 2:33
  I,
• 2:34
  that
• 2:34
  you
• 2:35
  said
• 2:35
  that
• 2:35
  I'm
• 2:35
  not
• 2:36
  sure
• 2:36
  I
• 2:36
  totally
• 2:36
  buy
• 2:37
  into
• 2:37
  is
• 2:37
  that
• 2:37
  it
• 2:37
  won't
• 2:38
  impact
• 2:38
  search
• 2:39
  results
• 2:40
  at
• 2:40
  some
• 2:40
  point.
• 2:41
  Right.
• 2:41
  Like,
• 2:41
  I
• 2:42
  don't
• 2:42
  know
• 2:42
  how
• 2:42
  all
• 2:42
  of
• 2:42
  this
• 2:42
  data
• 2:43
  is
• 2:43
  brought
• 2:43
  together
• 2:44
  and
• 2:44
  how
• 2:45
  Target
• 2:45
  or
• 2:46
  an
• 2:46
  Albertsons,
• 2:47
  how
• 2:47
  they're
• 2:48
  paying
• 2:48
  and
• 2:48
  for
• 2:48
  what
• 2:49
  level
• 2:49
  of
• 2:49
  visibility.
• 2:50
  I
• 2:50
  know
• 2:50
  it's
• 2:50
  starting
• 2:51
  this
• 2:51
  way,
• 2:51
  but
• 2:51
  will
• 2:51
  it
• 2:52
  eventually
• 2:52
  impact
• 2:53
  results?
• 2:53
  I
• 2:53
  think
• 2:53
  that's
• 2:54
  yet
• 2:54
  to
• 2:54
  be
• 2:54
  seen.
• 2:55
  Right,
• 2:56
  right.
• 2:56
  Chris,
• 2:56
  where
• 2:57
  do
• 2:57
  you
• 2:57
  land
• 2:57
  on
• 2:57
  this
• 2:57
  one?
• 2:58
  Yeah,
• 2:59
  I
• 2:59
  think
• 2:59
  Jed
• 2:59
  brings
• 2:59
  up
• 2:59
  a
• 2:59
  great
• 3:00
  point,
• 3:00
  like,
• 3:00
  let's
• 3:00
  be,
• 3:00
  let's
• 3:01
  be
• 3:01
  genuine
• 3:01
  and
• 3:01
  honest
• 3:02
  about.
• 3:02
  Yeah,
• 3:02
  I
• 3:02
  mean,
• 3:02
  if
• 3:02
  you're
• 3:03
  serving
• 3:03
  up
• 3:03
  ads
• 3:04
  in
• 3:04
  a
• 3:04
  search
• 3:04
  result
• 3:04
  or
• 3:05
  alongside
• 3:05
  a
• 3:05
  search
• 3:06
  result,
• 3:06
  it
• 3:06
  might
• 3:06
  not
• 3:06
  actually
• 3:06
  impact
• 3:07
  the
• 3:07
  search
• 3:07
  result
• 3:08
  itself,
• 3:08
  but
• 3:08
  it's
• 3:08
  definitely
• 3:09
  impacting
• 3:09
  behavior
• 3:10
  that
• 3:10
  you're
• 3:10
  going
• 3:10
  to
• 3:10
  take
• 3:11
  based
• 3:11
  on
• 3:11
  that
• 3:12
  research
• 3:12
  result.
• 3:12
  So
• 3:12
  I
• 3:12
  think
• 3:13
  Jen's
• 3:13
  right.
• 3:14
  I'm
• 3:14
  100%
• 3:15
  buying.
• 3:15
  And
• 3:16
  I
• 3:16
  mean,
• 3:16
  I
• 3:16
  think
• 3:16
  this
• 3:16
  is,
• 3:17
  this
• 3:17
  one's
• 3:18
  no
• 3:18
  different
• 3:18
  than
• 3:18
  Google
• 3:19
  search
• 3:19
  advertising.
• 3:19
  It's
• 3:20
  just
• 3:20
  a
• 3:20
  new
• 3:20
  form
• 3:20
  of
• 3:21
  it.
• 3:21
  Right.
• 3:21
  The,
• 3:22
  the
• 3:22
  question,
• 3:22
  I
• 3:23
  question
• 3:23
  if
• 3:23
  it's
• 3:23
  really
• 3:24
  growing
• 3:24
  as
• 3:24
  fast
• 3:25
  as
• 3:25
  Target
• 3:25
  says
• 3:26
  it
• 3:26
  is,
• 3:26
  because
• 3:26
  40%
• 3:27
  sounds
• 3:28
  really
• 3:28
  paltry
• 3:29
  to
• 3:29
  me
• 3:29
  given
• 3:29
  how
• 3:29
  much
• 3:30
  we're
• 3:30
  talking
• 3:30
  about
• 3:30
  AI
• 3:31
  and
• 3:31
  the
• 3:32
  transition
• 3:32
  to
• 3:32
  AI
• 3:33
  searches.
• 3:33
  But
• 3:33
  honestly,
• 3:34
  that
• 3:34
  could
• 3:34
  say
• 3:34
  more
• 3:35
  about
• 3:35
  target
• 3:35
  than
• 3:36
  ChatGPT
• 3:36
  at
• 3:37
  the
• 3:37
  end
• 3:37
  of
• 3:37
  the
• 3:37
  day.
• 3:37
  So,
• 3:38
  you
• 3:38
  know,
• 3:38
  advertising
• 3:39
  goes
• 3:39
  where
• 3:39
  the
• 3:39
  eyeballs
• 3:40
  are.
• 3:40
  The
• 3:40
  searches
• 3:41
  are
• 3:41
  likely
• 3:41
  going
• 3:41
  to
• 3:41
  convert
• 3:42
  higher.
• 3:42
  So
• 3:42
  it's
• 3:42
  a
• 3:42
  no
• 3:43
  brainer
• 3:43
  to
• 3:43
  experiment
• 3:44
  here.
• 3:44
  But
• 3:44
  I
• 3:44
  think
• 3:45
  when
• 3:45
  I
• 3:45
  put
• 3:45
  this
• 3:45
  in
• 3:45
  context
• 3:46
  of
• 3:46
  the
• 3:46
  things
• 3:46
  we
• 3:46
  talk
• 3:46
  about
• 3:46
  on
• 3:47
  the
• 3:47
  show
• 3:47
  very
• 3:47
  regularly,
• 3:48
  you
• 3:49
  know,
• 3:49
  while
• 3:49
  we
• 3:49
  can
• 3:49
  all,
• 3:49
  I
• 3:49
  think
• 3:50
  we'll
• 3:50
  all
• 3:50
  agree
• 3:50
  that
• 3:50
  this
• 3:51
  is
• 3:51
  a
• 3:51
  smart
• 3:51
  experiment,
• 3:52
  I
• 3:52
  think
• 3:52
  it's
• 3:52
  a
• 3:53
  much
• 3:53
  better
• 3:53
  experiment
• 3:54
  than
• 3:54
  say,
• 3:54
  like
• 3:55
  approximating
• 3:55
  your
• 3:56
  mobile
• 3:56
  app
• 3:56
  experience
• 3:57
  inside
• 3:57
  of
• 3:58
  ChatGPT
• 3:58
  like
• 3:59
  Target
• 3:59
  did
• 4:00
  back
• 4:00
  in
• 4:00
  November.
• 4:01
  So,
• 4:01
  like,
• 4:01
  I
• 4:01
  think
• 4:02
  this
• 4:02
  is
• 4:02
  the
• 4:02
  right
• 4:02
  move,
• 4:03
  but
• 4:03
  I
• 4:03
  question
• 4:03
  some
• 4:04
  of
• 4:04
  the
• 4:04
  other
• 4:04
  moves
• 4:04
  that
• 4:05
  have
• 4:05
  been
• 4:05
  happening
• 4:06
  in
• 4:06
  the
• 4:07
  LLM
• 4:09
  AI
• 4:09
  search
• 4:10
  space.
• 4:11
  Yeah,
• 4:11
  I
• 4:11
  mean,
• 4:11
  I
• 4:12
  think
• 4:12
  the
• 4:12
  other
• 4:12
  thing
• 4:12
  about
• 4:13
  this
• 4:13
  that
• 4:13
  is
• 4:13
  important
• 4:14
  is
• 4:14
  ChatGPT
• 4:15
  is
• 4:15
  also
• 4:16
  the
• 4:16
  most
• 4:16
  well
• 4:17
  known
• 4:17
  and
• 4:17
  arguably
• 4:18
  one
• 4:18
  of
• 4:18
  the
• 4:18
  most
• 4:19
  highly
• 4:19
  utilized
• 4:20
  AI
• 4:21
  search
• 4:21
  platforms
• 4:22
  right
• 4:22
  now.
• 4:23
  And
• 4:23
  so
• 4:24
  I
• 4:24
  think
• 4:24
  that
• 4:24
  if
• 4:25
  I
• 4:25
  think
• 4:25
  it's
• 4:25
  smart
• 4:26
  for
• 4:26
  Albertsons
• 4:27
  and
• 4:27
  Target
• 4:27
  to
• 4:27
  be
• 4:28
  testing
• 4:28
  this,
• 4:28
  like
• 4:28
  Jen
• 4:29
  said,
• 4:29
  I
• 4:29
  don't
• 4:29
  think
• 4:29
  you
• 4:30
  really
• 4:30
  have
• 4:30
  anything
• 4:30
  to
• 4:31
  lose,
• 4:31
  but
• 4:32
  you
• 4:32
  have
• 4:32
  a
• 4:32
  lot
• 4:32
  to
• 4:32
  gain
• 4:33
  in
• 4:33
  terms
• 4:33
  of
• 4:33
  figuring
• 4:34
  out
• 4:34
  what
• 4:35
  can
• 4:35
  happen
• 4:35
  from
• 4:35
  this
• 4:36
  experiment,
• 4:36
  what
• 4:37
  can
• 4:37
  happen
• 4:37
  when
• 4:37
  you're
• 4:37
  on
• 4:38
  one
• 4:38
  of
• 4:38
  the
• 4:38
  largest
• 4:39
  search
• 4:39
  platforms
• 4:40
  and
• 4:40
  then
• 4:40
  refine
• 4:41
  how
• 4:42
  you're
• 4:42
  going
• 4:42
  to
• 4:43
  serve
• 4:43
  up
• 4:43
  ads
• 4:44
  in
• 4:44
  a
• 4:45
  more
• 4:45
  specialized
• 4:46
  search
• 4:47
  platform
• 4:47
  like
• 4:47
  a
• 4:48
  Perplexity
• 4:48
  or
• 4:48
  even
• 4:49
  a
• 4:49
  Gemini
• 4:49
  or
• 4:50
  even
• 4:50
  on
• 4:50
  your
• 4:50
  own
• 4:50
  site,
• 4:51
  how
• 4:51
  are
• 4:51
  you
• 4:51
  going
• 4:51
  to
• 4:52
  be
• 4:52
  thinking
• 4:52
  about
• 4:52
  selling
• 4:53
  that,
• 4:53
  those
• 4:54
  spaces
• 4:54
  or
• 4:54
  that
• 4:54
  ad
• 4:55
  space
• 4:55
  on
• 4:56
  your
• 4:56
  own
• 4:56
  site
• 4:56
  to
• 4:56
  your
• 4:57
  brand
• 4:57
  partners
• 4:57
  so
• 4:57
  that
• 4:58
  you
• 4:58
  know
• 4:58
  how,
• 4:59
  how
• 4:59
  and
• 4:59
  where
• 4:59
  the
• 5:00
  right
• 5:00
  moments
• 5:00
  and
• 5:00
  the
• 5:01
  right
• 5:01
  prompts
• 5:01
  are?
• 5:02
  Hopefully
• 5:02
  not
• 5:03
  at
• 5:03
  9pm
• 5:03
  telling
• 5:04
  Jen
• 5:04
  that
• 5:04
  she
• 5:04
  needs
• 5:05
  15
• 5:05
  parenting
• 5:06
  self
• 5:06
  help
• 5:06
  books.
• 5:07
  Although
• 5:07
  I've
• 5:08
  been
• 5:08
  there,
• 5:08
  Jen,
• 5:08
  and
• 5:08
  I've
• 5:09
  purchased
• 5:09
  them.
• 5:10
  When
• 5:10
  the
• 5:11
  Google
• 5:11
  search
• 5:11
  comes
• 5:12
  up,
• 5:12
  it's
• 5:12
  like,
• 5:13
  we'll
• 5:13
  try
• 5:13
  this
• 5:14
  one.
• 5:14
  Seems
• 5:15
  like
• 5:15
  you
• 5:15
  might
• 5:15
  have
• 5:15
  a
• 5:15
  right
• 5:15
  idea
• 5:16
  and
• 5:16
  I
• 5:16
  thought
• 5:17
  I
• 5:17
  would
• 5:17
  have
• 5:17
  had
• 5:17
  it
• 5:17
  figured
• 5:17
  out,
• 5:18
  but
• 5:18
  it'll
• 5:18
  just
• 5:18
  be
• 5:18
  serving
• 5:19
  me
• 5:19
  like
• 5:19
  melatonin
• 5:20
  gummies
• 5:20
  probably
• 5:21
  right?
• 5:21
  And
• 5:21
  I'll
• 5:21
  be
• 5:22
  like,
• 5:22
  just
• 5:22
  have
• 5:23
  those
• 5:23
  delivered.
• 5:23
  I
• 5:23
  think
• 5:24
  that's
• 5:24
  the
• 5:24
  easy
• 5:24
  button.
• 5:24
  Let's
• 5:25
  do
• 5:25
  it.
• 5:25
  The
• 5:25
  other
• 5:25
  point
• 5:26
  about
• 5:26
  this
• 5:26
  too
• 5:26
  is
• 5:26
  that
• 5:27
  I
• 5:27
  think
• 5:27
  is
• 5:27
  really
• 5:27
  interesting,
• 5:28
  which
• 5:28
  we
• 5:28
  don't
• 5:28
  have
• 5:28
  time
• 5:28
  for
• 5:28
  today.
• 5:29
  But
• 5:29
  I
• 5:29
  think
• 5:29
  to
• 5:29
  bring
• 5:29
  it
• 5:29
  up
• 5:30
  to
• 5:30
  the
• 5:30
  audience
• 5:30
  too
• 5:30
  is,
• 5:31
  you
• 5:31
  know,
• 5:31
  if,
• 5:31
  if,
• 5:31
  if
• 5:32
  it
• 5:32
  starts
• 5:32
  to
• 5:32
  move
• 5:32
  in
• 5:33
  this
• 5:33
  direction,
• 5:33
  this
• 5:34
  hurts
• 5:34
  Amazon's
• 5:35
  first
• 5:35
  product
• 5:35
  search
• 5:36
  that
• 5:36
  is
• 5:36
  usually
• 5:36
  happening
• 5:37
  on
• 5:37
  their
• 5:37
  site.
• 5:38
  So
• 5:38
  that
• 5:38
  advertising
• 5:39
  revenue
• 5:39
  that
• 5:39
  Amazon
• 5:40
  has
• 5:40
  been
• 5:40
  claiming
• 5:41
  it
• 5:41
  could
• 5:41
  start
• 5:42
  to
• 5:42
  get
• 5:42
  chipped
• 5:42
  away
• 5:42
  here
• 5:43
  over
• 5:43
  time.