Latest / No Days Off with Brian Gubernick
869. The GOVP Recruiting Framework
How do you attract talent you think is beyond your reach? Not by selling harder.
In this episode, Brian shares the recruiting framework he's used throughout his career: GOVP. Goal—what is this person aiming to achieve? Obstacles—what stands in their way? Value—what can your company offer (tools, leadership, systems, mentorship, community) that helps them overcome those obstacles? Plan—put it together and show them the path.
The most important letter is V. If you don't have tools in the toolbelt, you can't help anyone solve anything—and talented people see through fake value instantly. The…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.