Stand Out from Competitors: What Makes You Different?

Top Secrets of Marketing & Sales · May 6, 2026 · 12m

To stand out from competitors, start with what makes you different. Identify your ideal target market. It's largely going to consist of people who want to do business the way that we do business. Then matching up our style of business with the way that they want to do it. David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will ask the question, what makes you different? Welcome back, Jay. Jay: Thank you for asking me to be with you again. David. I love this question. Because if we don't know what makes us different, I think it becomes harder to sell or to…