Latest / DPC Life: Direct Primary Care Podcast
DPC Mastery: Shifting from "Salesy" Marketing to True Patient Service
Today I'm coaching Dr. Maheswari Raja of Flower Mound, TX, an 18-year family physician who just walked away from her seventh job in corporate medicine and is opening Anchor Primary Care later this summer. Dr. Raja is doing what most physicians tell themselves they can't: self-funding her practice, working urgent care shifts twice a week to keep the pressure off, and building the practice she’s been dreaming about since residency. We work through her elevator pitch, the salesy feeling that keeps her from posting, her ideal patient (spoiler: it's her), and the free resources most new DPC docs…
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