Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Ghost Kitchens
This episode of Influencer Marketing with Fexingo digs into a surprising new trend: creators launching their own ghost kitchens. Lucas and Luna explore why a food-focused YouTuber with two million subscribers might skip the traditional restaurant lease and instead spin up a virtual brand inside an existing commercial kitchen. They break down the economics, from the relatively low startup costs to the per-order margins, and compare the model to licensing a name to a fast-food chain. The conversation touches on real examples, like a gaming streamer's chicken sandwich concept and a wellness…
The skinny
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