The Non-Techie's Guide to Nvidia

Uncanny Valley | WIRED · Feb 29, 2024 · 38m

Unless you were really into desktop PC gaming a decade ago, you probably didn't give Nvidia much thought until recently. The company makes graphics cards, among other tech, and has earned great success thanks to the strength of the gaming industry. But it's been nothing compared to the explosive growth Nvidia has enjoyed over the past year. That's because Nvidia's tech is well-suited to power the machines that run large language models, the basis for the generative AI systems that have swept across the tech industry. Now Nvidia is an absolute behemoth, with a skyrocketing stock value and a…