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Small Business Survival During a Pandemic | Put Your Lipstick On | Winning Wednesday Ep.2

What does a boutique owner do when the world shuts down and her entire business depends on the in-store experience? Alexandra Daras of The Pretty Pink Rooster didn’t wait to find out. She leaned into live video, showed up for her customers through a screen, and chose — deliberately and daily — to find the silver lining. In one of the earliest episodes of Winning Wednesday, Alexandra brings raw honesty, contagious energy, and a grandmother’s wisdom that still holds up: show up for yourself first, put your lipstick on, and keep going. What You’ll Learn: How a boutique owner…

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