Zero-Party Data, Tech Stack Audits & Ending Data Bloat | Emily Proctor, Managing Director at OMD
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As corporate data storage costs soar and cookie deprecation reshapes digital media, enterprise brands must shift from hoarding volume-based data to activating decision-led zero-party data.
Dylan Conroy sits down with Emily Proctor, Managing Director of Technology & Data Solutions at OMD, to break down how top global agencies audit clients' technology stacks and eliminate ad-targeting waste.
Curing Enterprise Data Bloat: Shifting from "what can we collect?" to "what SHOULD we…
The skinny
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