Latest / Masters in Business / Interview With Charles Rotblut: Masters in Business (Audio)
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- 0:03Speaker 1: This is Masters in Business with Barry Ridholes on Bloomberg Radio.
- 0:08Speaker 1: This week on Masters in Business on Bloomberg Radio, my
- 0:12Speaker 1: guest is Charlie Rotblood. Charlie is vice president at the
- 0:16Speaker 1: American Association of Individual Investors and he not only is
- 0:21Speaker 1: the editor who oversees the a AII Journal, but also
- 0:26Speaker 1: conducts a number of surveys, sentiment surveys of individuals which
- 0:32Speaker 1: have been in existence for gee, they go back to
- 0:36Speaker 1: it's unusual to find a sentiment survey with the same
- 0:41Speaker 1: methodology asking questions of individual investors. Going back that far,
- 0:47Speaker 1: we speak about the Weekly Sentiment Survey, which I find
- 0:51Speaker 1: a little noisy, but it extremes it certainly can be useful,
- 0:55Speaker 1: and the A A II Ascid Allocation Survey, which I
- 0:59Speaker 1: find to be tremendously useful. It has pretty much marked
- 1:04Speaker 1: the bottom of every major UH market correction since UM
- 1:10Speaker 1: as well as marked the top at at major highs.
- 1:14Speaker 1: And and it was one of the things that were
- 1:16Speaker 1: screaming up and down late early two thousand that hey
- 1:20Speaker 1: market have gotten U way too way too uh frothy,
- 1:26Speaker 1: and that investors are wildly overweight equities relative to their
- 1:30Speaker 1: historic averages. UH. He's an interesting character. He he does
- 1:35Speaker 1: a number of fascinating things for a AII. If you're
- 1:40Speaker 1: interested in what individual investors are doing, thinking, saying, and
- 1:44Speaker 1: how they're allocating their portfolios, I think you'll enjoy this podcast. So,
- 1:49Speaker 1: with no further ado, my interview with a AI eyes
- 1:54Speaker 1: Charles Rotblood. This is Masters in Business with Barry Ridholds
- 2:01Speaker 1: on Bloomberg Radio. My special guest this week is Charles Rotblood.
- 2:06Speaker 1: He is the vice president at the American Association of
- 2:10Speaker 1: Individual Investors. He's also the editor of the AII Journal UH.
- 2:16Speaker 1: He's a c f A, and he is the author
- 2:19Speaker 1: of Better Good Than Lucky, How Savvy Investors create a
- 2:23Speaker 1: fortune with the risk reward ratio. Charles Rotblood, Welcome to Bloomberg.
- 2:28Speaker 1: Thanks for having me so. I've been following your work
- 2:32Speaker 1: for a long time. I'm a big fan of of
- 2:37Speaker 1: some of the surveys that aii UH performs, Not so
- 2:42Speaker 1: much the day to day or weekly things, but the
- 2:45Speaker 1: longer term asset allocation number I find absolutely a compelling UH.
- 2:51Speaker 1: They say you don't ring a bell, but there are
- 2:53Speaker 1: times when that UM survey rings a bell. But before
- 2:56Speaker 1: we get into the nitty gritty of exactly the surveys
- 3:00Speaker 1: and other things you do. I told my wife I
- 3:04Speaker 1: was interviewing you and I described your title and she goes,
- 3:08Speaker 1: she asked me, um, well, what does he actually do?
- 3:12Speaker 1: When I go, I'll ask him. So when people say
- 3:14Speaker 1: to you, what do you do for a living, how
- 3:16Speaker 1: do you answer that? Well? I start off by just
- 3:18Speaker 1: saying a magazine editor, and that of course lets you
- 3:21Speaker 1: well what magazine and who publishes that? So kind of
- 3:24Speaker 1: give a long answer. But main job as I am
- 3:27Speaker 1: the editor of the AI Journal, which really compels really
- 3:32Speaker 1: really it's a matter of providing information about how do
- 3:35Speaker 1: you invest better? Uh So we do a lot stuff
- 3:38Speaker 1: in the house. I reach out to a lot of
- 3:39Speaker 1: smart people on Wall Street. But in addition to that,
- 3:42Speaker 1: we're focused on investor education, and part of the way
- 3:45Speaker 1: we do that is we provide different model portfolios. We
- 3:49Speaker 1: have a Stock Superstars Report which invests in different types
- 3:53Speaker 1: of strategy, so we're diversifying by strategy, growth value and
- 3:55Speaker 1: not only by industry a dividend investing portfolio. We're also
- 3:59Speaker 1: no of our microcap portfolio, which is run by our chairman,
- 4:03Speaker 1: Jim Cluton at Investor Microcap Stock. So part editorial, part
- 4:07Speaker 1: portfolio management, and also just a lot of speaking to
- 4:11Speaker 1: people and and for people who may not be familiar
- 4:14Speaker 1: with A I I. You're a nonprofit, you have a
- 4:17Speaker 1: hundred and seventy thousand members. Is that about right? That's right?
- 4:20Speaker 1: And essentially you guys have been around for over thirty years.
- 4:25Speaker 1: Is that about right? Yeah, we actually started in nineteen seventies.
- 4:27Speaker 1: We are actually started by Jim Clunen, who's who is
- 4:31Speaker 1: a professor de Paul and he's still still at the office.
- 4:34Speaker 1: Saw him on Monday. So now we know what AIII
- 4:39Speaker 1: is and we know it does um. I think you
- 4:42Speaker 1: guys are actually one of the largest successful subscriber newsletters
- 4:48Speaker 1: that really doesn't specialize in making forecasts. Is that a
- 4:51Speaker 1: fair statement? Yeah, it is. We don't. We do not
- 4:54Speaker 1: make any market forecasts. We actually think people overall are
- 4:57Speaker 1: better offically just didn't make any forecasts because the tendencies
- 5:01Speaker 1: to have this confidence. So I'm saying this with isis
- 5:03Speaker 1: I'm saying this with China. You don't worried about Janet Yellen.
- 5:06Speaker 1: And the reality is it doesn't matter what the market's
- 5:09Speaker 1: gonna do next week. It really matters when you're ninety,
- 5:13Speaker 1: do you still have cash in your account that you
- 5:14Speaker 1: can live in, and it's very hard for people to
- 5:17Speaker 1: lose sight of that because that doesn't necessarily grab headlines.
- 5:20Speaker 1: But as an individual investor, your goal is to really
- 5:23Speaker 1: get to your last day and still have still have
- 5:25Speaker 1: at least a dollar in your bank account. And let's
- 5:28Speaker 1: talk about your membership. Who who's a typical AII member, Well,
- 5:34Speaker 1: we care individual investors are. Average member is in the sixties, affluent,
- 5:38Speaker 1: college educated, and that's really demographic. If you talk to
- 5:42Speaker 1: a morning Star about their consumer division, look at various
- 5:45Speaker 1: investment newsletters, it's it's all pretty much the same demographic.
- 5:48Speaker 1: And I would love to get people in their twenties
- 5:50Speaker 1: and thirties and involved because we could help them so
- 5:53Speaker 1: much at such a young age. But in general, even
- 5:56Speaker 1: when I said invest hoals in Zack previously, it always
- 5:58Speaker 1: tended to be older men and who could clean, who
- 6:01Speaker 1: actually had built wealth over their life for their careers.
- 6:04Speaker 1: That tends to be the key demographic for really any
- 6:07Speaker 1: individual investor type of newsletter or service. Well, if you
- 6:11Speaker 1: want more millennials, you have to make your acronyms sound
- 6:14Speaker 1: less like a r P. I think they see a
- 6:17Speaker 1: A and they don't even get to the I I fart.
- 6:19Speaker 1: They just see that and uh and run. You mentioned
- 6:23Speaker 1: morning Star. Who do you guys consider your your competitors.
- 6:27Speaker 1: Who's out there, if not an identical space, who's who's
- 6:31Speaker 1: in a similar space to a AI. Yeah, there really
- 6:34Speaker 1: isn't one. I mean morning Star on us do overlap.
- 6:36Speaker 1: We have some competitive products, but then we have a
- 6:39Speaker 1: lot of people from the organizations. I think Christine Ben's
- 6:42Speaker 1: talks to more of our members than I do. Uh.
- 6:44Speaker 1: But you know, better investings out there they do education,
- 6:47Speaker 1: though they're more focused on investment clubs UM and they
- 6:50Speaker 1: have their own stock picking system. We're really the only
- 6:53Speaker 1: organization that's really focused on comprehensive investment education out there,
- 6:58Speaker 1: at least that I'm aware of. And you know, UM.
- 7:02Speaker 1: I interviewed Dr Robert Johnson, who was at the c
- 7:05Speaker 1: FA Institute and is now president of the American College
- 7:09Speaker 1: of Finance, and he's another person who advocates for investor finance.
- 7:15Speaker 1: But I'm starting to wonder how successful investor education can be.
- 7:20Speaker 1: It seems like people make the same mistakes over and
- 7:23Speaker 1: over and over. Can we ever really reach a critical
- 7:27Speaker 1: mass of people? Uh? And and prevent them from shooting
- 7:30Speaker 1: themselves in the foot. You know, I'd like to do that.
- 7:33Speaker 1: I think it's always gonna be hard because people are
- 7:36Speaker 1: always being torn in different directions. There's always gonna be services.
- 7:39Speaker 1: Do this now that make money, do that now they
- 7:41Speaker 1: make money. I'm in just a pure emotions when I speak.
- 7:44Speaker 1: One of the very first slides I show actually has
- 7:47Speaker 1: a quote from Charlie Ellis who said, as in Driving,
- 7:50Speaker 1: the secret, the secret to success is avoiding the big mistakes.
- 7:53Speaker 1: And I tell people, if you want to make a
- 7:55Speaker 1: lot of money in the markets, just don't screw up.
- 7:57Speaker 1: And if you avoid those behavioral errors that cause you
- 8:00Speaker 1: to make a big mistake, that's gonna put you a
- 8:03Speaker 1: light years aheavy game. But it's easier said than done.
- 8:06Speaker 1: So in the last minute, we have in this segment,
- 8:08Speaker 1: what is one of the biggest errors that investors make?
- 8:12Speaker 1: You know, I think it's really panicking and selling at
- 8:15Speaker 1: the wrong time, Panicking when there's a bear market, panicking
- 8:18Speaker 1: when it's a market correction. Because when people do it,
- 8:20Speaker 1: they just tend to stay out with the market too
- 8:22Speaker 1: long and they basically lock in losses and miss out
- 8:25Speaker 1: on the chance to recoup those losses. I'm Barry Ridhults.
- 8:28Speaker 1: You're listening to Masters in Business on Bloomberg Radio. My
- 8:32Speaker 1: special guest today is Charles Rotblood. He is vice president
- 8:36Speaker 1: and editor of the American Association of Individual Investors as
- 8:40Speaker 1: well as the a ai I Journal. I wanted to
- 8:44Speaker 1: talk a little more about some of the sentiment measures
- 8:47Speaker 1: that ai I does. Probably the most famous one is
- 8:52Speaker 1: the weekly sentiment measure. Tell us about that? Sure? So
- 8:56Speaker 1: we started this in eighty seven and we ask our
- 8:58Speaker 1: members a very simple question. Over the next six months,
- 9:01Speaker 1: I feel the market will be up, bullish, unchanged, neutral, down,
- 9:05Speaker 1: bearish UH. And we've tracked this weekly and we've seen
- 9:09Speaker 1: since eighty seven seven, and we've seen over time, when
- 9:12Speaker 1: you know, near peaks, bull sentent hits very high levels.
- 9:16Speaker 1: During bear markets hits very low levels. March five, two
- 9:20Speaker 1: thousand nine, right at the very bottom of the bear market,
- 9:23Speaker 1: bullish sentiment was below UH. And what's interesting about is
- 9:27Speaker 1: everyone focuses on a weekly changes, but it's really when
- 9:30Speaker 1: it's way off kilter, when it's just way beyond the averages,
- 9:33Speaker 1: that's when you have to pay attention, particularly bull sentiments.
- 9:36Speaker 1: When I've looked at it, eliminated all hindsight, when you
- 9:40Speaker 1: see bull sement unusually low optimistic levels, and you would
- 9:44Speaker 1: say below is how often does it hit that? Then
- 9:47Speaker 1: not very often, not very many times in the history
- 9:49Speaker 1: of the survey. So so the really you're you're looking
- 9:53Speaker 1: to more or less that's interesting, the noisy week to
- 9:57Speaker 1: week stuff, But where really is in an vestable decision
- 10:02Speaker 1: is when it reaches the extreme. Yeah, And the other
- 10:04Speaker 1: thing that's interesting, and I'm curious to see what's gonna
- 10:06Speaker 1: happen now because we've seen it a lot of the
- 10:08Speaker 1: last twelve months. But when neutral sentiments a way above
- 10:11Speaker 1: its average that's also been correlated with rising markets. Has
- 10:14Speaker 1: that happened previously. It's happened previously, but it's mostly prior
- 10:18Speaker 1: to two thousand and so. Now over the last year,
- 10:20Speaker 1: we've had several readings with it being unusually high, and
- 10:23Speaker 1: kind of will let I want to let things play
- 10:25Speaker 1: out to say, do we now see this correlation pop
- 10:28Speaker 1: up again? It's not causal, but there's certainly a correlated
- 10:31Speaker 1: link between sentiment being very off and the market's changing direction.
- 10:37Speaker 1: That's that's quite interesting. So that's consistent with what I
- 10:41Speaker 1: know about um sentiment. You really want to take a
- 10:45Speaker 1: take a notice when it reaches um, when it reaches
- 10:49Speaker 1: an extreme. So that raises the question of of when
- 10:53Speaker 1: we have a whole lot of bullishness um or very
- 10:56Speaker 1: little bullishness. Are these sort of booms and bus bubbles
- 11:03Speaker 1: and and collapses? Is this the inevitable fate of markets?
- 11:07Speaker 1: This is this just the way human beings behave? Yeah? Unfortunately,
- 11:11Speaker 1: I think so. We just we tend to be greedy
- 11:13Speaker 1: by nature, we tend to be risk adverse, and everyone thinks, well,
- 11:17Speaker 1: risk of version means I'm afraid to lose money, but
- 11:19Speaker 1: it also means you're afraid of not making money when
- 11:21Speaker 1: you see everybody else making money. So read is just
- 11:24Speaker 1: the inverse a panic? Yeah, absolutely, And you know it's
- 11:26Speaker 1: just human nature. And we have very short histories. We
- 11:29Speaker 1: have volumes of market history. Anyone can pick up security
- 11:32Speaker 1: analysis and read about what happened leading up to the
- 11:35Speaker 1: Great Depression. But you know next, lots of exuberance, lots
- 11:38Speaker 1: of lots of frothy sentiment, and people just no longer
- 11:42Speaker 1: paid attention to the traditional metrics. Yeah, you know, I
- 11:44Speaker 1: think if you changed probably seven words in that whole book,
- 11:48Speaker 1: reprinting a two thousand you would have thought it was
- 11:50Speaker 1: about the tech bubble. It's funny. Funny you say that.
- 11:52Speaker 1: There's a book by Richard Wycoth written in nine and
- 11:57Speaker 1: it's called called How I Trade Stocks and Ones, And
- 12:01Speaker 1: the stuff he talks about are telegraph and telecom, railroads,
- 12:07Speaker 1: like a handful of major industries, And you could swap
- 12:10Speaker 1: out the names of the industries you couldn't tell the
- 12:14Speaker 1: difference as if it was written yesterday. No one's talking
- 12:17Speaker 1: about telegraph. But if you swap telephone and telegraph for Internet,
- 12:21Speaker 1: you would not be able to tell the difference. It's
- 12:23Speaker 1: the exact same narrative. It's quite fascinating. Um So, so
- 12:27Speaker 1: the next question, the related question to this is given
- 12:31Speaker 1: that these booms and bus are inevitable, given that we're
- 12:34Speaker 1: always gonna have bubbles, we're always gonna have crashes, how
- 12:38Speaker 1: should investors deal with their own emotions? How do they
- 12:41Speaker 1: deal with fear and greed? You know? I think that's
- 12:44Speaker 1: where it ties into weight loss, where they talk about triggers,
- 12:46Speaker 1: something that prompts you to eat, and I think people
- 12:48Speaker 1: need to be aware what promps you to trade and
- 12:51Speaker 1: setting up barriers. I I personally advocate for rebalancing because
- 12:54Speaker 1: I think when you are scared or you're feeling greedy,
- 12:57Speaker 1: it gives you a positive emotional outlet take in your
- 13:00Speaker 1: portfolio back to your targeted allocation. So, in other words,
- 13:03Speaker 1: the market has gotten she'll act, it's down where it was,
- 13:08Speaker 1: and your portfolio is supposed to be making up round
- 13:10Speaker 1: numbers US equities, developed x US and ten percent emerging
- 13:17Speaker 1: market and all of those have moved off of those
- 13:20Speaker 1: preset measures. By rebalancing, you mean you're gonna sell a
- 13:24Speaker 1: little bit of everything else that's run up and move
- 13:27Speaker 1: these allocations to their previous levels. So if you're supposed
- 13:33Speaker 1: to be US and now it's twenty seven, you're gonna
- 13:37Speaker 1: move it back to thirty. Yeah, And the beauty of
- 13:39Speaker 1: it is two things. A you're buying low selling, high
- 13:42Speaker 1: proven strategy, but you're also giving yourself back that sense
- 13:45Speaker 1: of control where okay, this is going on, and here's
- 13:48Speaker 1: something I can actually do and I know why I'm
- 13:50Speaker 1: doing it, and that alone, from emotional standpoint, I think
- 13:53Speaker 1: can help people a lot. It's certainly not the only way,
- 13:56Speaker 1: but I like it. From a behavioral standpoints quite quite
- 13:59Speaker 1: interesting thing. Um, anytime people can do something that doesn't
- 14:02Speaker 1: shoot themselves in the foot, especially when they're dealing with
- 14:05Speaker 1: their own emotions. Uh, is a really really good thing.
- 14:09Speaker 1: Let's let's talk a little bit about valuations. Are our
- 14:12Speaker 1: US markets expensive, cheap or fairly valued? You know, I
- 14:16Speaker 1: think they're fairly valued when you look at it. Obviously,
- 14:19Speaker 1: the big question is do we get earnings and revenues growth?
- 14:22Speaker 1: And that that's a big question. Uh. If we don't
- 14:25Speaker 1: get earnings, we don't get revenue started up, then obviously
- 14:28Speaker 1: we can make an argument that stocks are of our valued.
- 14:31Speaker 1: But I think right now they're probably fairly valued. Um.
- 14:35Speaker 1: And you know, some people can point to CAPE saying, well,
- 14:36Speaker 1: that's out of whack, but but that's been out of
- 14:38Speaker 1: whack for a long time. Yeah, we actually decades out
- 14:41Speaker 1: of whack. Yeah, we actually are giving an investing portflow.
- 14:43Speaker 1: We actually just the numbers and thought, okay, what if
- 14:45Speaker 1: we start out when races first started being raised. Uh back,
- 14:49Speaker 1: I guess twenty years ago. I started when started peaked,
- 14:52Speaker 1: they started coming back down from two, and we looked
- 14:55Speaker 1: at the CAPE from there and based on that measure,
- 14:57Speaker 1: it's about average. So if you figure, okay, we're an
- 15:00Speaker 1: slow interest rate environment, it makes sense if you really
- 15:03Speaker 1: are convinced the Fed's gonna raise rates and every four
- 15:06Speaker 1: days aggressively, right, and every forecast about that's been wrong
- 15:09Speaker 1: for six years running. Now. Uh, you know, it's it's
- 15:12Speaker 1: hard to argue that stocks are expensive on that measure.
- 15:15Speaker 1: What do you think is a good measure evaluation for
- 15:18Speaker 1: the average individual investor? Yeah, I think on an average
- 15:22Speaker 1: level looking at stocks, UM, I like price the book.
- 15:24Speaker 1: I think price earnings a price of sales from the
- 15:27Speaker 1: market overall. Uh, the pe is just good because it's
- 15:30Speaker 1: so easy to find and it's just out there. I'm
- 15:32Speaker 1: very rid helps you're listening to Masters in Business on
- 15:35Speaker 1: Bloomberg Radio. My guest this week is Charles Rotblood. He
- 15:38Speaker 1: is a vice president at the A A I I
- 15:41Speaker 1: out of Chicago, a nonprofit association of individual investors. I
- 15:47Speaker 1: mentioned earlier the A A II Acid Allocation Survey, which
- 15:52Speaker 1: I've been a big fan of, mostly because it only
- 15:57Speaker 1: makes really significant CAN readings on rare occasions. So first
- 16:03Speaker 1: let's talk about the survey itself. Tell us about the survey.
- 16:07Speaker 1: What do you ask people and how often are you
- 16:10Speaker 1: asking it? Can we do the survey monthly and we
- 16:12Speaker 1: ask members how much your alacane, the stocks, stock funds, bonds,
- 16:16Speaker 1: bond funds, and cash. We've done it since seven. We've
- 16:20Speaker 1: occasionally had people asked, we'll want to include gold, why
- 16:23Speaker 1: don't you add real estate commodities? Yeah, and our reason is, well,
- 16:26Speaker 1: we have this history that's been pretty stable that we
- 16:29Speaker 1: can now compare it against, so to update it, we'd
- 16:32Speaker 1: lose all that long term records. Yeah, what's the average
- 16:36Speaker 1: long term history? What is the typical equity exposure stocks
- 16:41Speaker 1: and stock funds that you get from UM your AII members.
- 16:46Speaker 1: It's been so about six and I've noticed that there
- 16:50Speaker 1: are times where it's significantly underweight as well as significantly overweight,
- 16:58Speaker 1: But it only reaches these streams on rare occasions. In fact,
- 17:02Speaker 1: you could go back to it was really at a
- 17:06Speaker 1: very very low level, as overboard as I've ever seen
- 17:10Speaker 1: it in in later oh two it was back to
- 17:14Speaker 1: those levels early ninety levels, and then again in O
- 17:18Speaker 1: nine was the lowest I've ever seen it UM. So
- 17:21Speaker 1: that's what five four or five signals over over thirty
- 17:25Speaker 1: years is. This is essentially the intention of the allocations survey.
- 17:30Speaker 1: Very rarely does it reach those extremes. Yeah, Well, we
- 17:33Speaker 1: serve our members, and we started just because no one
- 17:35Speaker 1: else was tracking it? How are you allocating it? So
- 17:37Speaker 1: we look at more as information, but should certainly coincides
- 17:41Speaker 1: where he sees the market peaks in these market bottoms
- 17:44Speaker 1: where people adjust their portfolios, and part of it's just
- 17:46Speaker 1: portfolios dropping, but part of it, even though we encourage
- 17:50Speaker 1: our members to be long term, they get to the
- 17:52Speaker 1: point where fear takes over, our greed takes over, and
- 17:55Speaker 1: their portfolio goes to extreme levels. So how did the
- 17:59Speaker 1: survey come ab out? Was it simply, Hey, no one
- 18:02Speaker 1: else is doing this, let's just start asking our our
- 18:04Speaker 1: members how they're allocated exactly. It was really a case
- 18:08Speaker 1: where we just didn't feel like anybody was giving voice
- 18:11Speaker 1: to individual investors. And that's what really started the sentiment
- 18:14Speaker 1: survey and the ass allocation survey. Let's give our members
- 18:16Speaker 1: a voice. Let's actually figure out what they're doing and
- 18:20Speaker 1: let them explain to everybody else this is what I'm
- 18:22Speaker 1: actually doing, versus having people, you know, guests as to
- 18:25Speaker 1: how the individual investors reacting. So you know, we've only
- 18:29Speaker 1: seen four really extreme um overboord er oversold signals going
- 18:34Speaker 1: back to you can even say was a was a
- 18:38Speaker 1: fairly over oversold signals. So let's call it five. Where
- 18:42Speaker 1: where is the allocation model today? You know, it's pretty
- 18:46Speaker 1: close to average. Stocks have been running a little bit
- 18:49Speaker 1: of average, but they're still in a low sixties. Uh.
- 18:52Speaker 1: And the one thing I hear consistently from our members
- 18:55Speaker 1: as I can't get any interests, I can't get any yield.
- 18:58Speaker 1: A lot of our members because they were hire res
- 19:00Speaker 1: or their near retirement, they're thinking about I need cash,
- 19:03Speaker 1: I need want to earn something in my cash. So
- 19:05Speaker 1: I do think there's a lot of investors who are
- 19:07Speaker 1: either holding cash are investing in stocks because they just
- 19:10Speaker 1: don't like bonds and they're frustrated with low interest rates
- 19:13Speaker 1: and they're fearful at some point rates will rise, even
- 19:17Speaker 1: though that fair has been around for a while. Now, Well,
- 19:20Speaker 1: I have to think that eventually rates are gonna rise,
- 19:23Speaker 1: but you don't know when that eventually is going to be,
- 19:26Speaker 1: and you need the income. Now that that's why they've
- 19:29Speaker 1: invented bond ladders, so you can basically, as rates go up,
- 19:33Speaker 1: you sell the most recent year and and reinvested that.
- 19:37Speaker 1: That should be a fairly standard approach for most bond investors.
- 19:40Speaker 1: Shouldn't it be. Yeah, it should be. And even if
- 19:42Speaker 1: somebody doesn't want to own bond funds, they can buy
- 19:45Speaker 1: there's bullet shairs, which basically our bond ladder funds that
- 19:49Speaker 1: mature a certain dates. So there's certainly options are you
- 19:51Speaker 1: could even do it with CDs. Uh even I think
- 19:54Speaker 1: a lot of people just look at that low interest
- 19:55Speaker 1: rates and they have a hard time. They can good,
- 19:57Speaker 1: I'm gonna get one percent of my interest are one
- 20:00Speaker 1: and a half percent interest and it's hard conceptually to
- 20:02Speaker 1: figure that out. But they're not thinking, yeah, you're not
- 20:05Speaker 1: getting paid any interest, but you're also not going to
- 20:08Speaker 1: lose any money. So so let's talk about the divon investing.
- 20:13Speaker 1: As long as we're talking about field, you guys have
- 20:16Speaker 1: in the last minute we have you have the Dividend
- 20:18Speaker 1: Investing newsletter. I keep hearing from individuals that they're looking
- 20:23Speaker 1: at dividend stocks as a bond substitute. Are you are
- 20:27Speaker 1: you hearing anything like that? And what is the dividend
- 20:30Speaker 1: Investor letter? Like, Yeah, we do, but definitely here about that.
- 20:34Speaker 1: We hold twenty four dividend paying stocks. We focus on
- 20:37Speaker 1: growth and low evaluations, so I do think they can
- 20:40Speaker 1: supplement income. But I think investors need to view bonds
- 20:43Speaker 1: as this is what I want to use for safety,
- 20:46Speaker 1: to protect my short term assets, and maybe dip into
- 20:48Speaker 1: when I need to buy stocks on a dip, versus
- 20:52Speaker 1: as solely the sources of income. And I think dividends,
- 20:54Speaker 1: particularly for retired investor can help. But even for someone
- 20:58Speaker 1: away from retirement, you know, you're just basically juicing the
- 21:01Speaker 1: game because you get the increasing in your stock price
- 21:03Speaker 1: and then you're in cash on the side that you
- 21:05Speaker 1: can then reinvest in stocks and obviously get more dividends
- 21:08Speaker 1: from doing that reinvestment. I'm Barry Reholts. You're listening to
- 21:12Speaker 1: Masters in Business on Bloomberg Radio. My special guest this
- 21:15Speaker 1: week is Charles Rodblood. He is vice president at the
- 21:19Speaker 1: American Association of Individual Investors. He is also the author
- 21:24Speaker 1: of Better Good Than Lucky, How Savvy Investors can create
- 21:27Speaker 1: a fortune with the Risk Reward Ratio, as well as
- 21:31Speaker 1: editor of the a AII Journal. So we've been talking
- 21:35Speaker 1: a lot about sentiment and what it means for investing.
- 21:40Speaker 1: Let's let's get into a little more of the details
- 21:43Speaker 1: the segment. How important is sentiment analysis to the average
- 21:48Speaker 1: stock market investor? Yeah, I think it provides some colors
- 21:52Speaker 1: to what's going on. Um. I definitely think it can
- 21:55Speaker 1: be an alert to go look closer, particularly if you
- 21:58Speaker 1: see sentiment being way off, that should be a signed
- 22:01Speaker 1: what else is going on. I don't think sentiment initially
- 22:04Speaker 1: higher low drive stock prices in the other direction, but
- 22:07Speaker 1: it's usually assigned there's some other things going on. Maybe
- 22:10Speaker 1: evaluations are too high, maybe evaluations too low. Maybe there's
- 22:14Speaker 1: too much fear being priced into the market. Uh So
- 22:16Speaker 1: I think it's a good alert to take a step
- 22:18Speaker 1: back and start looking at the broader forests instead of
- 22:21Speaker 1: focusing on one tree and asking yourself, have things swung
- 22:25Speaker 1: too far? And what's causing them to swing too far? Interesting? Um?
- 22:31Speaker 1: And relevant to this. When do you think sentiment analysis
- 22:36Speaker 1: works best. Is it something that's just there in the
- 22:39Speaker 1: background for color, or is there time where it seems
- 22:43Speaker 1: to be more astute than others? You know, I think
- 22:45Speaker 1: it's very astute. Whenever you see the market getting very
- 22:47Speaker 1: expensive or very cheap um. And I think that's the
- 22:50Speaker 1: time where you can start getting a sense that maybe
- 22:52Speaker 1: people are going overboard. Uh. I mean we saw this
- 22:54Speaker 1: with housing when you get to two thousand seven, where
- 22:57Speaker 1: people were buying no interest loans, you know, over paying
- 23:00Speaker 1: on houses where everyone's saying, oh, housing can't lose um
- 23:03Speaker 1: and you start seeing things on magazine covers, it's usually
- 23:05Speaker 1: a sign that maybe there's too much greed being put
- 23:08Speaker 1: into the system. And anytime you hear filling the blank
- 23:11Speaker 1: can't lose, you know there's trouble comming. Absolutely so that
- 23:14Speaker 1: raises another question. How significant is investor behavior to their
- 23:19Speaker 1: own ability to generate decent returns. I think it's absolutely critical.
- 23:24Speaker 1: There's a study I can't recall where it was done,
- 23:26Speaker 1: but they looked at professional traders and they actually gave
- 23:29Speaker 1: them cortisol the racer stress hormones, and what the researchers
- 23:32Speaker 1: figured out was that as the stress hormones were raised,
- 23:35Speaker 1: these traders who are professionals, became more and more risk adverse.
- 23:39Speaker 1: Uh So, I think there's definitely a biological components um
- 23:42Speaker 1: as Conoman and diverse Key found out Daniel Koneman and
- 23:45Speaker 1: Mr vers Key Bill Laureate Winners and Economics for their
- 23:49Speaker 1: psychology work. Exactly, they figured out that we're risk adverse
- 23:52Speaker 1: and we'll pretty much do everything we can to avoid
- 23:55Speaker 1: occurring losses. Are to limit the pain of losses were
- 23:58Speaker 1: more focus as humans on avoiding the pain of losses
- 24:01Speaker 1: than we are gain those gains we feel we feel uh,
- 24:06Speaker 1: the pleasure of gains half as intensely as we do
- 24:09Speaker 1: the pain of losses. A rule of thumb, yes, I
- 24:13Speaker 1: mean really, I find the stuff endlessly um fascinating. So
- 24:18Speaker 1: from a related perspective and and from your seat dealing
- 24:22Speaker 1: with a lot of different individual investors, what do you
- 24:25Speaker 1: think that the average American investor is overly concerned with?
- 24:30Speaker 1: I know you had mentioned ISIS and the election, but
- 24:33Speaker 1: those are kind of passing news events. What from a
- 24:37Speaker 1: thirty thousand foot view, are they consistently over um concerned with? Yeah?
- 24:44Speaker 1: I think in the day, it's what's front of front
- 24:47Speaker 1: of mine, what's going on right now? Why are they
- 24:49Speaker 1: sing at versus thinking long term? I think they just
- 24:52Speaker 1: succumbed too often to recency bias versus thinking I have
- 24:56Speaker 1: this portfolio and it needs to last for the end
- 24:58Speaker 1: of my life, and not even realizing that if you're
- 25:00Speaker 1: a ter at sixty nowadays, you can be looking at
- 25:04Speaker 1: thirty or forty years more of life and not thinking
- 25:07Speaker 1: in terms of those long periods. And it's hard to
- 25:09Speaker 1: do I think everyone's too focused on the very short term,
- 25:12Speaker 1: on the immediate headlines, and not thinking over the long
- 25:16Speaker 1: term and what has history suggested works over the long term.
- 25:19Speaker 1: I know I'm gonna mangle the statistic because I'm doing
- 25:22Speaker 1: it from memory, but I recall reading something along the
- 25:25Speaker 1: lines of if as of today, you make it to
- 25:29Speaker 1: age seventy five, you have a two and three chance
- 25:33Speaker 1: of making it to ninety or or something along those lines.
- 25:36Speaker 1: It's because when you look at the longevity the average lifespan,
- 25:40Speaker 1: it's relative to you know, how many people died in childbirth,
- 25:45Speaker 1: and there's a whole series of things that affect the
- 25:47Speaker 1: average lifespan. But if obviously you make it seventy five,
- 25:51Speaker 1: you've bypassed all those things, the odds of making it
- 25:54Speaker 1: to ninety just go up dramatically versus uh the average person,
- 25:59Speaker 1: which significantly impacts how much money you're gonna need across
- 26:04Speaker 1: the course of your retirement. Yeah. Absolutely, I mean there's
- 26:07Speaker 1: things that happened throughout life. People diarly because the diseases,
- 26:09Speaker 1: their accidents, what have you. And you're right, people get
- 26:13Speaker 1: to a certain age and then life inspectancies actually started increasing.
- 26:16Speaker 1: The average life inspectacies, because once you get to seventy five,
- 26:20Speaker 1: you have all those people that have lived to a
- 26:22Speaker 1: hundred or older pushing their number reports. So have you
- 26:25Speaker 1: guys come down on the active versus passive debate? I
- 26:29Speaker 1: can't say I've seen anything recently along those lines. How
- 26:32Speaker 1: how do you guys feel about indexing and how important
- 26:36Speaker 1: is active stock selection to long term returns? Yeah? We're
- 26:41Speaker 1: both um and I tell people, look, if you have
- 26:43Speaker 1: no interest, you just don't want to spend time on it.
- 26:46Speaker 1: Too passive and really passive investing should be your benchmark.
- 26:50Speaker 1: Can you do better? Can you get more return and
- 26:52Speaker 1: more income? But I think someone who's willing to take
- 26:55Speaker 1: some control, particularly if they're willing to step outside the
- 26:58Speaker 1: SP five hundred and really look at the other several
- 27:01Speaker 1: thousand stocks that never get mentioned. Uh, they certainly can
- 27:04Speaker 1: get much higher returns than the SNP five hundred over
- 27:07Speaker 1: the long term. Are you seeing individuals using a lot
- 27:10Speaker 1: of e t f s. I know that they're cranking
- 27:13Speaker 1: out a million of them now has got to be
- 27:14Speaker 1: over a thousand e t f s. How um useful
- 27:18Speaker 1: have these become as a tool for individual investors? I
- 27:22Speaker 1: think it's split I see some people are are using
- 27:24Speaker 1: them a lot, I think particularly it's I can't really
- 27:26Speaker 1: say what type. I do think a lot of people
- 27:29Speaker 1: are using them, but I still see people who are
- 27:30Speaker 1: fearful about using them. They hear about the higher frequency
- 27:33Speaker 1: traders UM and these you know, things being kind of
- 27:36Speaker 1: wild and some bad news when you have some of
- 27:38Speaker 1: these specialized ones that really just trade out of whack.
- 27:42Speaker 1: But I think it's mixed, and I haven't necessarily seen
- 27:44Speaker 1: in a trend where everyone's shifting. The t fs are
- 27:46Speaker 1: there not UM. You know, I think when people look
- 27:49Speaker 1: at it really comes down to what's easy and also
- 27:52Speaker 1: how are you investing if your dollar cost averaging A
- 27:55Speaker 1: mutual fund works better just because you can buy this
- 27:58Speaker 1: fractional shares, but you know, a commission explained fractional shares,
- 28:01Speaker 1: because I bet some listeners are not familiar. You buy
- 28:04Speaker 1: any TF, you're buying one share of THETF. But with
- 28:07Speaker 1: the mutual funds, the mutual fund you can buy you know,
- 28:09Speaker 1: point one oh weight shares. You can buy a thousand
- 28:12Speaker 1: dollars worth of things that turns out not to be
- 28:14Speaker 1: an even number. You get the fractional share and they
- 28:16Speaker 1: can track that exactly, so your entire money goes into
- 28:19Speaker 1: worth an E T F. Uh. You know, if you
- 28:21Speaker 1: have an et F and I RA, maybe you have
- 28:23Speaker 1: twenty dollars and fifty cents and change sitting there in
- 28:26Speaker 1: cash because it's not enough to buy share of anything,
- 28:29Speaker 1: single share and over time that on a dollar coast
- 28:31Speaker 1: averaging basis, that can add up to a lot of money. Absolutely,
- 28:35Speaker 1: So let's talk a little bit about your book, because
- 28:37Speaker 1: we really didn't get to that last segment. Better Good
- 28:40Speaker 1: than Lucky, tell us what is the risk reward ratio? Well,
- 28:44Speaker 1: I came out with a ten point plan for analyzing
- 28:46Speaker 1: a stock, looking at valuation, looking at growth rates, looking
- 28:50Speaker 1: at the balance sheet, and the idea was, how can
- 28:52Speaker 1: you analytically look at a stock to determine as at
- 28:55Speaker 1: risky or is it actually a good value um? And
- 28:58Speaker 1: the whole idea is really has some quantitative where you
- 29:00Speaker 1: can actually measure stock against. What I'm doing right now
- 29:03Speaker 1: is I'm actually refining the strategy, trying to actually simplify
- 29:06Speaker 1: it a little bit more because I really realized at
- 29:09Speaker 1: the end of the day, if you just get value momentum,
- 29:11Speaker 1: those two factors which are completely uncorrelated, low value and
- 29:15Speaker 1: upward moving price. That alone is the cornerstone you need.
- 29:19Speaker 1: And then just overlay some of factors to get rid
- 29:22Speaker 1: of the junkier stocks, the stocks with bad balance sheets,
- 29:25Speaker 1: the stocks are less profitable and add to it. So
- 29:28Speaker 1: I'm actually revising the strategy right now. But the ideas
- 29:31Speaker 1: you have a quantitative measure that you can use to
- 29:34Speaker 1: analyze the stock and determine whether or not it's a
- 29:37Speaker 1: good value or not. So ultimately, if you are looking
- 29:41Speaker 1: to identify are these when you say good value, is
- 29:44Speaker 1: it lower cost stocks or is it just good value
- 29:47Speaker 1: relative to other characteristics? What what matters most? You know?
- 29:51Speaker 1: I I look for a low valuation, low price the
- 29:53Speaker 1: book I'm actually testing right now looking at absolute which
- 29:56Speaker 1: I used in my book originally looking for a price
- 29:59Speaker 1: that earnings below twelve price the book below too, but
- 30:03Speaker 1: I'm also now trying to test it below twelve price
- 30:06Speaker 1: of the book below too correct? And how does that
- 30:08Speaker 1: compare to the historical averages for both of those metrics,
- 30:13Speaker 1: And they tend to actually be in a lower over time.
- 30:16Speaker 1: I mean obviously at the exactly yes, absolutely times you're
- 30:21Speaker 1: a little bit higher at the times a little bit lower.
- 30:23Speaker 1: But in general that seems to mesh pretty well over
- 30:25Speaker 1: the long term. And and so how does one use
- 30:29Speaker 1: this metric? Is it just a matter of sorting And
- 30:32Speaker 1: here's a list of these are the cheapest stocks straight down?
- 30:35Speaker 1: Is that? Is that the upologe? Yeah? The ideas you
- 30:37Speaker 1: can use it for a screen or if you know,
- 30:39Speaker 1: you're watching news and someone says ACTE Incorporated is the
- 30:42Speaker 1: new company, it's great. You can then take this measure. Okay,
- 30:45Speaker 1: I'm hearing about the stock. How does it actually stack up?
- 30:48Speaker 1: And I think for investors, even if they're not using
- 30:50Speaker 1: that system, just having a set of quantitative measures where
- 30:53Speaker 1: we can take any stock and measure it against We'll
- 30:56Speaker 1: give you a quick five minute you know analysis. Is
- 30:59Speaker 1: this something worth pursuing or is this something I should
- 31:01Speaker 1: walk away from? And if people want to learn more
- 31:04Speaker 1: about AII, where would they go to find out more information?
- 31:09Speaker 1: AII dot com write our websites and they could they
- 31:12Speaker 1: could become a member, they could subscribe to the journal
- 31:14Speaker 1: there and your writings are on the AII blog. There
- 31:17Speaker 1: is that correct, Yes, on the blog. I do actually
- 31:20Speaker 1: do a weekly email, the AI Investor Update that's on
- 31:23Speaker 1: the website. Uh, if people want to join it's twenty
- 31:26Speaker 1: nine dollars a year, so it's very cheap to actually
- 31:29Speaker 1: subscribe and be a member. That sounds great. We've been
- 31:33Speaker 1: speaking with Charles Rodblood. He is the vice president of
- 31:36Speaker 1: the American Association of Individual Investors. If you enjoy this conversation,
- 31:41Speaker 1: be sure and stick around for the podcast extras, where
- 31:44Speaker 1: we keep the tape rolling and continue chatting about all
- 31:48Speaker 1: things investing. Be sure and check out my daily column
- 31:52Speaker 1: on Bloomberg View dot com. Follow me on Twitter at
- 31:56Speaker 1: rit Halts. I'm Barry rit Halts. You're listening to Masters
- 32:00Speaker 1: and Business on Bloomberg Radio. Welcome back to the podcast.
- 32:03Speaker 1: I don't know why I do this every time, Charlie,
- 32:06Speaker 1: thank you so much for doing this. This is really interesting.
- 32:08Speaker 1: I have been either reading your surveys, following the asset
- 32:13Speaker 1: Allocation model, or or seeing your name in print for
- 32:17Speaker 1: I don't know how long have you been with them.
- 32:19Speaker 1: It's been years and years and yeah, I've been there
- 32:20Speaker 1: about six and a half years now, Okay, but I
- 32:23Speaker 1: and I've been following a I I stuff, especially that
- 32:26Speaker 1: asset allocation model, which I've posted on the blog a
- 32:29Speaker 1: few times for I don't know how long, for for decades.
- 32:34Speaker 1: I've always anything that generates a signal very infrequently becomes
- 32:39Speaker 1: really fascinating and people forget about it. Oh yeah, this
- 32:44Speaker 1: thing hasn't thrown off a signal in in fifteen years.
- 32:48Speaker 1: Just just ignore it, they said in nine and then
- 32:52Speaker 1: it went from moderley overweight to aggressively overweight to wow,
- 32:57Speaker 1: we've never seen this at seventy seven percent when average
- 33:00Speaker 1: is that's pretty significant. So people kind of forget that
- 33:06Speaker 1: these things exist because they're most of the time they're
- 33:10Speaker 1: in the middle of the range. But once they get
- 33:13Speaker 1: to these extremes, it's really it's really quite fascinated. Yeah,
- 33:17Speaker 1: and absolutely, I think you're right. People forget what history
- 33:19Speaker 1: is and it's very easy to do it. But as
- 33:21Speaker 1: I said earlier, it really comes down to if it's
- 33:24Speaker 1: reaching those levels, it's a good little trigger stop, look
- 33:28Speaker 1: what's going on, because it usually one hits his extremes. Uh,
- 33:31Speaker 1: usually it's pretty close to market bottom or usually pretty
- 33:34Speaker 1: close to our market peak, and there's usually some other
- 33:37Speaker 1: things going on. But you're in a day to day
- 33:39Speaker 1: news the headlines, it's very easy to lose sight that
- 33:42Speaker 1: you have these longer term indicators, and you can even
- 33:45Speaker 1: point to the Shiller's Cape and other things where there
- 33:49Speaker 1: there are long term but once they hit those levels,
- 33:52Speaker 1: it's really worth paying attention and taking a step back
- 33:55Speaker 1: and doing that broader analysis. So how did you find
- 33:59Speaker 1: your way to a AII You've been there for six
- 34:01Speaker 1: and a half years. How did you Let's let's go
- 34:03Speaker 1: way back. Where did you tell us about your background?
- 34:06Speaker 1: Where did you start in in finance? Yeah, I actually
- 34:09Speaker 1: started finance for a small business valuation firm. And what
- 34:13Speaker 1: happened was I actually my degrees in journalism, worked in
- 34:16Speaker 1: advertising for six years UM and then I was doing
- 34:19Speaker 1: some temp work and I got a call to work
- 34:21Speaker 1: for a firm and I joined. It was a small
- 34:23Speaker 1: business valuation firm, so we were valuing closely held businesses
- 34:27Speaker 1: and I knew Microsoft Excel and the owner when the
- 34:30Speaker 1: owners of the company said to me, I think it's
- 34:32Speaker 1: easier to teach accounting than Microsoft Excel. And this is
- 34:36Speaker 1: the mid nineties where a lot of people weren't computer literate. Uh,
- 34:40Speaker 1: just happened to be a good fit and that was
- 34:42Speaker 1: I guess twenty two years ago. I'm assuming you're still
- 34:46Speaker 1: a regular user of Excel absolutely? Do you like the
- 34:49Speaker 1: latest version that I was so annoyed. They all the
- 34:52Speaker 1: buttons that I've grown to love, They've moved hidden, made
- 34:56Speaker 1: more difficult to find. Oh, I hate the new menu.
- 34:59Speaker 1: I wish they would go back to the old one.
- 35:00Speaker 1: I can't find exactly how I feel. You know, I
- 35:03Speaker 1: kept an old one for as long as I could,
- 35:06Speaker 1: but eventually the upgrades around it, the operating system upgrades,
- 35:10Speaker 1: eventually it broke the old Excel, which was just so
- 35:14Speaker 1: much better than than No. One. Yeah, I don't mind
- 35:17Speaker 1: when itows ten, but I just hate the way Office
- 35:19Speaker 1: in General's design. I wish they just give me the
- 35:21Speaker 1: option to have the old menus back. So I'm waiting
- 35:24Speaker 1: to go on Stephanie Rules Show a couple of months ago,
- 35:28Speaker 1: and I'm just sitting there reading through my mail, and
- 35:30Speaker 1: I look up and there's Bill Gates standing all by
- 35:33Speaker 1: himself in the back of the room. So I walk
- 35:36Speaker 1: over and introduced myself. Hey, you should come on our podcast,
- 35:38Speaker 1: blah blah blah, and uh, I had to tweet something
- 35:43Speaker 1: and I couldn't just tweet. Met Bill Gates in the
- 35:45Speaker 1: green room at at at Bloomberg Go. So I I
- 35:49Speaker 1: swear this is on Twitter, I added complained to him
- 35:52Speaker 1: about the buttons on on the new Excel, asked to
- 35:55Speaker 1: go back to the old style, and people like yelled
- 35:58Speaker 1: at me, like I actually did that. You know, he's
- 36:01Speaker 1: not a Microsoft anymore. It was a joke exactly. So
- 36:05Speaker 1: I'm glad to hear when when someone else is an
- 36:07Speaker 1: Excel Power user and hates those buttons. I used to
- 36:11Speaker 1: know my way around the program, and now I feel
- 36:13Speaker 1: like I'm wandering in a in a jee I've never
- 36:16Speaker 1: been in this town before, and it's been like three years.
- 36:19Speaker 1: I still haven't adapted to everything. Yeah, I've learned where
- 36:21Speaker 1: certain things are, if I still find myself clicking on
- 36:23Speaker 1: things Where's this, Where's that? Because it used to be
- 36:26Speaker 1: so intuitive. It used to be right there, it's prettier.
- 36:29Speaker 1: Now it's just much less useful. Absolutely, I completely agree. Um, so,
- 36:33Speaker 1: so you start out from journalism, how did you eventually
- 36:37Speaker 1: get to to a AII. Well, so, I started working
- 36:40Speaker 1: for a small Missis valuation firm and I think it
- 36:42Speaker 1: was there for about six months and my boss, who's
- 36:45Speaker 1: also my mentor, looked at me and said, I think
- 36:47Speaker 1: you should take the CFA exam. I don't think you
- 36:49Speaker 1: should pass it, but I think you should try, and
- 36:52Speaker 1: so I took it ended up passing all three on
- 36:54Speaker 1: the first try. So I go to him, Yeah exactly.
- 36:57Speaker 1: I guess he knew how to motivate me. And then
- 36:59Speaker 1: from there, um, I went to work for well, what's
- 37:01Speaker 1: now Investorals Think or Swim back then it was Telscan
- 37:05Speaker 1: back then worked for them part of t D exactly exactly. Um,
- 37:10Speaker 1: So I was with them for about five and a
- 37:12Speaker 1: half years. Uh. Then I actually took a job in
- 37:15Speaker 1: Denver working for Curian Capital, which was under the Jackson
- 37:19Speaker 1: National Life credentials a big shop at one point. Yeah
- 37:22Speaker 1: it was, and I was working for him. They were
- 37:24Speaker 1: still pretty much in start up stage. Worked there for
- 37:28Speaker 1: almost a year. Uh. True. Sequence of events, we had
- 37:31Speaker 1: our holiday party investco Field, they let the president go,
- 37:35Speaker 1: and then they had a massive layoff at the firm,
- 37:37Speaker 1: all in about a span of about six weeks. Yeah.
- 37:40Speaker 1: So what what led you eventually to to this gig? Well,
- 37:44Speaker 1: I was in Chicago working for ZAS afterwards, and our
- 37:47Speaker 1: vice president, Ai is an old Fratorney brother of mine
- 37:50Speaker 1: from college, and one night he called up and said,
- 37:53Speaker 1: we have this position. Our editor is retiring. You should
- 37:57Speaker 1: come in and talk to us and I looked at
- 37:59Speaker 1: my wife and I said, I know what the organization is.
- 38:01Speaker 1: I don't know much about this position. By no, Adam
- 38:04Speaker 1: still going and talk, and pretty soon I into the conversation,
- 38:07Speaker 1: I realized this could be a really good fit. Yes,
- 38:11Speaker 1: so it's the Wall Streets old boy network at work. Yeah,
- 38:15Speaker 1: absolutely so. So you mentioned one of your early mentors earlier,
- 38:20Speaker 1: but you didn't get any more specific. Who were your mentors? Uh? Well,
- 38:24Speaker 1: I think for investing, probably my biggest mentor was Jeff Schumacher,
- 38:27Speaker 1: my first boss. He passed away several years ago, but
- 38:30Speaker 1: he was a CPA that focused on business valuation, and
- 38:32Speaker 1: he just really understood the concept of evaluation. And I
- 38:36Speaker 1: know a lot of people get their start on Wall
- 38:38Speaker 1: Street working with a big investment banks, but there's something
- 38:41Speaker 1: about I think working on that private side where you're
- 38:43Speaker 1: really being hands on and really look at these small businesses,
- 38:46Speaker 1: understanding how they're actually being run, having to really look
- 38:50Speaker 1: at the cashlow statement, and I think having evaluation, if
- 38:53Speaker 1: it goes to court, you're able to defend it. I
- 38:55Speaker 1: think it definitely. I think from my standpoint, it gave
- 38:58Speaker 1: me a better background. Quite quite intriguing. Um So he
- 39:04Speaker 1: was a mentor. What other investors influenced the way you
- 39:08Speaker 1: think about investor? Yeah, I think Warren Buffett actually did
- 39:12Speaker 1: his name comes up all the time. Yeah, And and
- 39:14Speaker 1: really because of Warren Buffett, I sat down and read
- 39:16Speaker 1: Security Analysis, the whole whatever you have, the whole eight
- 39:19Speaker 1: hundred pages or whatever it is. Um. I read Phelip
- 39:22Speaker 1: Fisher's Common Stocks and Common Profits. That that's the second
- 39:26Speaker 1: time that book has come up in the past a
- 39:29Speaker 1: couple of weeks. It's it's one of those things that
- 39:32Speaker 1: is just a classic. Yeah, it is, it really is.
- 39:35Speaker 1: And so I read a lot of books because of that. Um,
- 39:38Speaker 1: you know, and that what other investors, you know, other
- 39:40Speaker 1: investors that influenced me. I mean he's the best a
- 39:42Speaker 1: lot of people. I just look at things they do. Uh,
- 39:45Speaker 1: Carl Richards, I try to look at his stuff all
- 39:47Speaker 1: the time. He does a sketch column for the New
- 39:50Speaker 1: York Times, and I just love his ability to simplify things. Um.
- 39:54Speaker 1: I do find myself constantly look at Jim and Shoughness
- 39:57Speaker 1: sees what works on Wall Street where he book basically
- 40:00Speaker 1: looks at various indicators for stocks, varias measures how they've worked.
- 40:06Speaker 1: But I just try to read what other people say.
- 40:08Speaker 1: This is a really famous book where the customers yachts.
- 40:10Speaker 1: I know that's been mentioned. It's very funny. Yeah, you know,
- 40:13Speaker 1: people don't realize it's really a very amusing book. Absolutely,
- 40:16Speaker 1: and the education sort of sneaks in when you're not
- 40:19Speaker 1: paying attention. Yeah. And actually recently for an article, I
- 40:21Speaker 1: picked up Peter Lynch's One Up on Wall Street and
- 40:24Speaker 1: there's something through that. It was amazed how much in
- 40:27Speaker 1: that book never gets pointed out too. And he has
- 40:29Speaker 1: a lot about selling stocks, and all people think is, oh,
- 40:33Speaker 1: Peter Lynch by what you know, But there's far more
- 40:36Speaker 1: to strategies than that. He's he's really a fascinating guy.
- 40:40Speaker 1: I think he's still chairman emeritus or something like that
- 40:42Speaker 1: at Fidelity up in Boston. Yeah. I don't know what
- 40:45Speaker 1: his status is right now in terms of career what
- 40:47Speaker 1: he's doing. It could be possibly. So he stepped down
- 40:50Speaker 1: um from was it Magellangell like just fantastic time and
- 40:57Speaker 1: got there ranked wracked up fantastic numbers for a decade,
- 41:02Speaker 1: oh not even a little less step down at the
- 41:04Speaker 1: top and kind of just became a marketing person for them.
- 41:08Speaker 1: But man, what an amazing track record he accrued in
- 41:11Speaker 1: in a very short period of time. It's really impressive,
- 41:15Speaker 1: and it would have been curious to see what he
- 41:16Speaker 1: would have done afterwards. And I think the one advantage
- 41:19Speaker 1: Warren Buffett has ever Peter Lynch is not having them
- 41:21Speaker 1: worry about those outflows. And you know, put Peter Lynch
- 41:24Speaker 1: in a warm buffet type situation where he doesn't have
- 41:26Speaker 1: to deal with inflows and outflows, it would be interesting.
- 41:29Speaker 1: It would have been really interesting to see what he
- 41:31Speaker 1: would have done. So you mentioned a handful of books.
- 41:33Speaker 1: You mentioned Common Stocks on Common Profits. What other books
- 41:36Speaker 1: do you find especially important, influential, or just enjoyable. Well,
- 41:42Speaker 1: one book called point Out it's coming out later this year,
- 41:44Speaker 1: a little self serving. Our chairman and founder Jim Clinton's
- 41:47Speaker 1: writting a book called Investing at Level three UH, and
- 41:51Speaker 1: it's gonna be somewhat controversial because he's basically taking on
- 41:54Speaker 1: the whole notion of portfolio management UM and his view
- 41:57Speaker 1: of risk is not the day to day volatility, UH,
- 42:00Speaker 1: having enough money to last you through the rest of
- 42:02Speaker 1: your life. So he's really advocating long term going for stocks,
- 42:06Speaker 1: and he's actually going to make the mathematical argument over
- 42:09Speaker 1: the long term, not only should you be mostly the stocks,
- 42:12Speaker 1: but you should actually use some leverage. Uh. If you're leverage,
- 42:17Speaker 1: he did the calculations, you'll never have a margin call
- 42:19Speaker 1: over a long period of time, but you'll choose returns.
- 42:23Speaker 1: But what is so the worst crash we saw huh
- 42:28Speaker 1: uh nine is gonna be a a near eight percent collapse.
- 42:35Speaker 1: Wouldn't wouldn't that have generated a margin call? He said?
- 42:37Speaker 1: Even if you just a little bit to you still
- 42:39Speaker 1: would have hit it. Yet if you if you went over,
- 42:42Speaker 1: you would have but that limit, you still have enough
- 42:44Speaker 1: in there. I mean, you had fifty seven percent recently.
- 42:47Speaker 1: That shouldn't generate margin call if you so. And I'm
- 42:51Speaker 1: gonna assume he's in the Nick Murray camp of no bonds,
- 42:55Speaker 1: just just doing equities. Yeah, his arguments just have about
- 42:57Speaker 1: four years of bonds, so if you're retired, you have
- 43:00Speaker 1: money to actually withdraw. And that's a Now I've been
- 43:03Speaker 1: hearing a lot the ideas for four years, meaning what
- 43:06Speaker 1: something he depends What depends on the size of your portfolio.
- 43:08Speaker 1: It's really four years of living expenses. So you know,
- 43:11Speaker 1: where are you getting some security? What are you getting
- 43:13Speaker 1: in pensions? And then maybe have annuities and what you
- 43:15Speaker 1: need outside of that to live on. That's going to
- 43:18Speaker 1: be a controversial book. Yeah, that'll that'll be interesting to
- 43:21Speaker 1: see when that comes out. What other books really stick
- 43:24Speaker 1: out in your mind? Uh? You know, I pointed out
- 43:27Speaker 1: what works on Wall Street. That's why I have I
- 43:29Speaker 1: have that in the office and at home. It's a tome,
- 43:33Speaker 1: but it's terrific. Absolutely, it's terrific. One book that came
- 43:36Speaker 1: out earlier this year, uh, that I don't think really
- 43:38Speaker 1: got of attention. It's called The Art of Execution by
- 43:41Speaker 1: Leaf Freeman. Sure, he's an art of execution exactly, and
- 43:46Speaker 1: it's all about selling. He he's a manager, really, he's
- 43:49Speaker 1: a money manager in London. He basically separated his accounts
- 43:52Speaker 1: around I can't remember how many traders, many traders, and
- 43:56Speaker 1: then he looked to see, okay, what were the traitors
- 43:58Speaker 1: who are doing well? What were it? Happits? Were they
- 44:00Speaker 1: do they have? And the ones you were doing, pully,
- 44:03Speaker 1: what were they doing? And he actually separated into five
- 44:05Speaker 1: different tribes, rabbits, hunters, and he basically found commonalities between
- 44:10Speaker 1: the guys that, like I think rabbits, he said, tended
- 44:12Speaker 1: to dig a hole when they were down. Versus had
- 44:15Speaker 1: some other investors where assassins. If a stock fell by
- 44:18Speaker 1: thirty percent, they would just cut the position and get out.
- 44:22Speaker 1: He had one group, he said, kind of source, which
- 44:24Speaker 1: were the most successful long term investors, but they took
- 44:27Speaker 1: profits over time, so they weren't always trying to sell
- 44:30Speaker 1: once or just wait for that one big thing, but
- 44:33Speaker 1: gradually get off of the stock. And it was It's
- 44:35Speaker 1: interesting because no one really talks so much about selling,
- 44:38Speaker 1: and he did a very good analysis of it. I
- 44:41Speaker 1: was gonna say there was one other book I'm familiar with,
- 44:44Speaker 1: and I want to say it came out in the
- 44:46Speaker 1: eighties or maybe even earlier, maybe even the seventies by
- 44:50Speaker 1: Justin Mamis, called When to Sell. But for that book,
- 44:54Speaker 1: the really you're hard pressed to find a book that says, Okay,
- 44:58Speaker 1: if you're gonna buy individual stocks, here's what you're selling.
- 45:01Speaker 1: Discipline should be. It's an amazingly overlooked part of of
- 45:05Speaker 1: the investing experience. So the name of this book again
- 45:08Speaker 1: is called the Art of Execution. Art of Execution, and
- 45:12Speaker 1: is the whole thing on uh, when to jettison stocks?
- 45:16Speaker 1: Or is it more a broader portfolio. It's it's his
- 45:20Speaker 1: analysis of those traders, of what each tribe of traders
- 45:24Speaker 1: actually did and what their commonalities were. So and so
- 45:27Speaker 1: the book is based on a study he did on
- 45:29Speaker 1: exactly how many traders did he look at. I try
- 45:32Speaker 1: to remember, right, you know, I cannot remember the numbers.
- 45:36Speaker 1: I've drunk a blank on it. But it was a
- 45:37Speaker 1: pretty I'm gonna guess it's a pretty significant that's a
- 45:40Speaker 1: pretty central size on there. Um. All right, So let's
- 45:43Speaker 1: keep going. So you've been in this industry for a while.
- 45:46Speaker 1: What has changed for the better and for the worst.
- 45:50Speaker 1: You know, I think for the better in terms of
- 45:51Speaker 1: people's ability to do research. You know, when I started,
- 45:54Speaker 1: if I needed to do research, I remember gonna Rice
- 45:57Speaker 1: University in Houston where I worked, and Hugh's done and
- 46:01Speaker 1: and go Alexis Nexus, go through periodicals, occasionally through microfish.
- 46:05Speaker 1: And now you have sites like SSRN where you can
- 46:07Speaker 1: just anyone can do research. Kenneth French's website on data
- 46:12Speaker 1: people want long term data on viouation ratios, just tremendous amount,
- 46:16Speaker 1: completely free. Chiller also has a huge of It's amazing
- 46:22Speaker 1: how much information academics not only are they publishing. But
- 46:26Speaker 1: they are doing a huge um it's a huge benefit
- 46:30Speaker 1: to anyone who's willing to roll up their sleeves and
- 46:32Speaker 1: wade into it because all the numbers are there. You
- 46:35Speaker 1: don't have to rely on anecdotes or myths or best guesses.
- 46:39Speaker 1: The data is actually there. Yeah, I think even just
- 46:42Speaker 1: a speed helps. You Remember probably in the nineties, if
- 46:44Speaker 1: you downloaded a ten K from the SEC's website, you
- 46:47Speaker 1: click on the link and then you'd go make dinner
- 46:49Speaker 1: and come back and it might be finishing up just
- 46:51Speaker 1: then you've got mail exactly. How that the dial up modems,
- 46:56Speaker 1: you weren't moving files, if it wasn't text exactly, who
- 47:00Speaker 1: could be bothered waiting for that? I totally, I totally
- 47:04Speaker 1: get that. Um. So, technology clearly has changed how how
- 47:09Speaker 1: we do business. The amount of information available is tremendous.
- 47:14Speaker 1: But if everybody has access to the same information, what
- 47:18Speaker 1: advantage does it beget to any individual investor? Yeah? I
- 47:22Speaker 1: think it comes down to being disciplined. Um. I think
- 47:25Speaker 1: individual investors, as I said earlier, I really need to
- 47:27Speaker 1: think about looking at the whole span of stocks, not
- 47:30Speaker 1: just you know exactly, not just what you hear about
- 47:34Speaker 1: in the media because those large institutional investors, as you know,
- 47:37Speaker 1: they have so much money to invest below certain market capitalization,
- 47:40Speaker 1: they just can't allocate it. They'd have to buy the
- 47:43Speaker 1: entire company. Um, And so I think investors need to
- 47:45Speaker 1: do that. I always encourage investors to just go slow,
- 47:49Speaker 1: you know, put your trade order in, step up, take
- 47:51Speaker 1: a deep breath, and just think about what you're doing.
- 47:54Speaker 1: These high frequency traders, if they're concerned about milliseconds, I
- 47:58Speaker 1: don't care what app you're used, how speaks are not
- 48:01Speaker 1: going to be exactly. You have to play a different
- 48:03Speaker 1: game exactly. Yeah, playing a different different sandbox. I can't
- 48:09Speaker 1: say I I agree. More so, given given what's changed,
- 48:13Speaker 1: what do you see as the next shifts that are
- 48:15Speaker 1: going to take place in finance? Yeah, it's interesting. Um,
- 48:18Speaker 1: I definitely think the robot advisors are probably gonna continue.
- 48:22Speaker 1: We'll see what happens with a dictionary rule. Uh yeah.
- 48:25Speaker 1: I think we're gonna see probably new products from Wall Street.
- 48:27Speaker 1: We're seeing with ets right now, where they're really reaching
- 48:30Speaker 1: with new ideas. So, um, I think at some point
- 48:34Speaker 1: someone's probably gonna come up with some new idea that
- 48:36Speaker 1: hasn't been created yet. Uh, not sure what's yet you
- 48:40Speaker 1: always have those big changes that always unexpected. But I
- 48:44Speaker 1: definitely think there's just too much money, too much creativity,
- 48:46Speaker 1: and too much type A personalities out there for something
- 48:49Speaker 1: not brand new to be created. I'm working on a
- 48:53Speaker 1: robo advisor that all it does is create new types
- 48:55Speaker 1: of ETF. So every day cranks out twenty new ETFs.
- 48:59Speaker 1: The goal as we want to have a million ETFs
- 49:01Speaker 1: by the end of the decade. It feels like that
- 49:04Speaker 1: sometimes if you look at the number of new names
- 49:06Speaker 1: that that keep coming out. Um, and now we're down
- 49:09Speaker 1: to my last two and my favorite questions. So someone
- 49:14Speaker 1: who's a recent college graduate or a millennial comes to
- 49:18Speaker 1: you and ask for advice on a career in finance,
- 49:22Speaker 1: what would you tell them? Yeah, I think the one
- 49:24Speaker 1: thing more than anything else is just figure out how
- 49:26Speaker 1: can you explain things asn't simple and asn't simple English
- 49:30Speaker 1: as possible. I know you've been at conferences. I've been
- 49:33Speaker 1: at conferences where we get a conversation and I just
- 49:36Speaker 1: want to say to him, I know what you're saying,
- 49:38Speaker 1: but let's speak English. And I think the ability to
- 49:40Speaker 1: just communicate these very complex concepts and very simple, concise
- 49:44Speaker 1: language that alone is invaluable. I couldn't possibly agree more.
- 49:49Speaker 1: When people ask me what I do for a living,
- 49:51Speaker 1: that was a question I asked you. But I always say,
- 49:54Speaker 1: my job is to take these complex, hard to understand
- 49:59Speaker 1: sit you nations, and make them simple and easy to understand.
- 50:04Speaker 1: My wife teaches art, my mother is a retired school
- 50:08Speaker 1: retired real estate agent. If I can make so when
- 50:12Speaker 1: they say to me, explain to me what h F
- 50:14Speaker 1: T is. If I could make somebody both very smart
- 50:18Speaker 1: but just not in in a field that uses a
- 50:22Speaker 1: lot of jargon and a lot of math and a
- 50:25Speaker 1: lot of uh specific financial terms, if I can make
- 50:30Speaker 1: them understand something in a way that, oh, that makes
- 50:32Speaker 1: sense and it's not complicated. I know, I've I've achieved something,
- 50:37Speaker 1: And yours seem to be saying the same thing. Taking
- 50:40Speaker 1: complex situations and making them easy to understand, that's uh,
- 50:46Speaker 1: that's something that is important. How does that apply to
- 50:50Speaker 1: a millennial or someone just starting out in a career
- 50:52Speaker 1: of finance. Well, I think that's one of the things
- 50:54Speaker 1: that I think gives them an edge, being able to
- 50:56Speaker 1: communicate those things no matter you know, whether they want
- 50:59Speaker 1: to be very calm on a tablelea base where they
- 51:01Speaker 1: want to do more journalism or editorial. Just having that
- 51:04Speaker 1: skill set. A lot of people don't have it. It's
- 51:06Speaker 1: a lot of very smart people that can't necessarily break
- 51:10Speaker 1: things down to layman's terms. And and that's one skill.
- 51:13Speaker 1: If you can do it, and you ever have a
- 51:14Speaker 1: situation where was a bad bear market and it's tough
- 51:17Speaker 1: to find a jump in finance, you then have that
- 51:19Speaker 1: skill set where you can't carry it to somewhere else.
- 51:22Speaker 1: But if you want to work in finance, I think
- 51:24Speaker 1: it just opens doors for you. But I would say
- 51:26Speaker 1: I do think in the cf A helps immensely. It's
- 51:29Speaker 1: definitely helped my career um goods of knowledge base, and
- 51:33Speaker 1: I think in the industry it's very much smiled upon.
- 51:36Speaker 1: I know that sounds self serving, Um No, it's absolutely true.
- 51:39Speaker 1: It's it's we've we've heard that if it's you versus
- 51:41Speaker 1: another candidate and you're a c f A and they're not,
- 51:44Speaker 1: you're you, as a c f A very well may
- 51:46Speaker 1: have have a big advantage there. I found it to
- 51:49Speaker 1: be completely invaluable in my career. And the final question
- 51:52Speaker 1: I have, what is it that you know about investing
- 51:55Speaker 1: today that you wish you knew twenty years ago. Yeah,
- 51:59Speaker 1: I think probably behavioral finance, and I wish I recognized
- 52:03Speaker 1: that I knew about it twenty years ago. I think
- 52:05Speaker 1: not only would have helped me and made me more
- 52:06Speaker 1: discipline twenty years ago, but I think it might have
- 52:09Speaker 1: changed the way talk about things and how I view things.
- 52:12Speaker 1: And I it's probably the last five or six years
- 52:15Speaker 1: I really started studying and really started grasping it, and
- 52:17Speaker 1: it just really like when I started really painted to
- 52:20Speaker 1: the value that really meshed. Behavioral finance really meshed. So
- 52:24Speaker 1: I really wished twenty years ago I knew more about it.
- 52:26Speaker 1: And certainly there's a lot more now about a lot
- 52:29Speaker 1: more that's come out of the last twenty years than
- 52:31Speaker 1: existed back then. But I think it explains a lot
- 52:35Speaker 1: of things, not only what other people do, but also
- 52:37Speaker 1: why we do certain things, and it allows people to
- 52:40Speaker 1: clear myself, to set up barriers and sub systems so
- 52:42Speaker 1: I don't make the same mistakes. Really interesting stuff. Charlie Roplitz,
- 52:47Speaker 1: thank you so much for coming to Bloomberg. We've been
- 52:51Speaker 1: speaking to Charles rod Blood of the American Association of
- 52:54Speaker 1: Individual Investors. If you enjoy these conversations. Be sure and
- 52:59Speaker 1: look up an entry down an inch on Apple iTunes
- 53:02Speaker 1: and you could see the other ninety or so of
- 53:04Speaker 1: our podcasts. I would be remiss if I did not
- 53:08Speaker 1: think Mark our recording engineer, Taylor Riggs, our booker, Michael
- 53:13Speaker 1: bat Nick, our head of research who helps prepare all
- 53:17Speaker 1: of these questions, and Charles Wilmer, our producer. Uh, thank
- 53:21Speaker 1: you for listening. I'm Barry Ritolts. You've been listening to
- 53:24Speaker 1: Masters in Business on Bloomberg Radio