556: Myths Coffee Shop Owners Believe Part 1

Keys To The Shop : Equipping Coffee Shop Leaders · Aug 18, 2025 · 27m

What we believe is often a mixture of what we heard , what we have experienced, and what is convenient for us in the moment. The truth is, we are desperate for certainty and as our desperation grows, our ability to be reasonable and discern goes down. Thats when ideas turn into rules based on nothing more that our desire for getting an answer. Then a myth is born.

This is part one of a 2 part episode series that will break down about a dozen myths that have wormed their way into the minds of owners so deeply that to question them may sometimes seem silly or even dangerous.

Today we will be…