99 | Rethinking Your Instagram Strategy

The Resilient Retail Game Plan - retail insights, retail trends and best practices · Jun 23, 2022 · 26m

As the fourth largest social media platform in the world, Instagram has undoubtedly become ubiquitous with the way we connect, interact and for us as product business owners, how we market and even sell our goods.

In my conversations with other founders and throughout the course of my consulting, the subject of ‘the ‘gram’ comes up with great regularity - there are plenty of success stories to share from the platform, but more often than not it seems that a lot of small businesses have a relatively rocky relationship with the app.

I would venture that, for users, the main issue, as a…