Kodak: How a Giant Engineered Its Own Demise
In 1996, Eastman Kodak wasn’t just a company; it was a global monolith. With 90% of the U.S. film market, 145,000 employees, and a legendary status as the gatekeeper of human memory, the idea of a collapse seemed mathematically impossible. Yet, within a decade, the empire that practically invented the digital age would be reduced to a shell, filing for bankruptcy and auctioning off its legacy for parts.
This isn’t a story of technological oversight. Kodak actually invented the digital camera. They had the patents, the market studies, and a decade of foresight. So, why did they walk blindly…
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