EP 117 - The Customer Experience Powerhouse Behind Mystery Shopping with Elaine Buxton

The High Achieving Female Podcast · Dec 4, 2025 · 1m

Want to know the secret behind secret shopping? In this episode, Elaine Buxton, CEO of Confero and seasoned customer‑experience expert, pulls back the curtain on how mystery‑shopping isn't just "secret visits," but a powerful, data-driven tool that reveals what customers actually experience- from front-line service and store appearance to process compliance and brand integrity. Elaine also provides tailored advice for business owners at every stage- whether you're 0–5 years in, navigating the 5–10‑year growth plateau, or leading a 10+‑year enterprise- with one guiding principle: elevate as…