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How to Build a Brand That Actually Lasts (Ep. 286)
Struggling with marketing that never seems to pay off? In Ep. 286 of the Without the Bank podcast, host Mary Jo Irmen sits down with her longtime marketing partner Mike Brevik of Cyberdogz Marketing to break down what actually grows a business.
From naming and logos to websites, AI, and content, Mike and MJ share 7+ years of lessons on building a brand that lasts — whether you're starting from scratch or fixing 20 years of messy marketing.
In this episode:
Why you should never build your business on rented ground (social only) — and why your website is your hub
The foundation of branding for…
The skinny
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