Latest / X-Factor Marketing With Wendy Forsythe
2 Strategies to Increase Engagement: Trend Jacking and News Jacking
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I'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's…
The skinny
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