3497: How Phil Gilbert Turned Culture Into IBM's Most Powerful Asset
What happens when a leader realises that the success of every major initiative, from AI projects to return to office plans, rests on something far deeper than strategy or tools? In my conversation with Phil Gilbert of Irresistible Change, we look at why culture is the deciding factor behind whether transformation takes root or quietly falls apart. Phil has spent a career inside some of the most complex organisations on the planet, and his work at IBM showed that change only becomes real when people want it, when they feel part of it, and when they see its value in their daily work. Across our…
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