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Latest / Marketing For Tradies

My business name is changing!

In this episode, I share my journey of rebranding my agency and changing its name from Shannon Bain Digital to Eastbound Digital.

I explain the reasons behind this decision and the thought process, the pros and cons of personal branding versus business branding and how they can coexist. I also share my insights on building a personal brand and the importance of trust and relationships with your audience. I emphasise the need to align your brand strategy with your long-term goals and offer valuable advice for anyone considering a rebrand.

Topics Discussed In This Episode:

Reasons for changing…

The skinny

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