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How LEGO Built Back After Almost Losing Everything
In 2003, LEGO was bleeding $1 million a day. The company had diversified into theme parks, clothing lines, and video games — and nearly bankrupted itself. Then a new CEO, Jørgen Vig Knudstorp, did something radical: he got the company back to basics, sold off the non-core assets, and rebuilt around the brick. This episode of The CEO Diary dives into how LEGO staged one of the most remarkable turnarounds in modern business history — cutting SKUs by 70 percent, reining in innovation, and engineering a supply chain that could actually keep up with demand. Lucas and Luna explore the specific…
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