Episode 186 - Unmasking Dental Marketing: Red Flags and Realities w/ Greg Essenmacher
In the latest episode of Dental Unfiltered, Matt Brown and Greg Essenmacher are pulling back the curtain on the red flags you need to watch for in dental marketing.Too many marketers get caught up in the "vanity metrics"—lead counts and clicks—while ignoring the only two numbers that matter: Production and Collections. 📈In this deep dive, we’re talking about:How to spot a "shady" marketer before you sign the check. 🚩Why transparency is the non-negotiable foundation of your budget.The human element: Treating a practice like a business, not just a clinical machine.Moving from a "service…
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