Latest / The STA Clinician Podcast / Ep.265 'Reflections On Therapy Expo 2025' with Matt Phillips & special guest Mike James
Transcript
- 0:00You're listening to the Sports Therapy Association podcast, putting evidence
- 0:05back into soft tissue therapy.
- 0:23265, my God, 265, at the Sports Therapy Association podcast.
- 0:26My name is Matt Phillips, creator of runshutlive.com.
- 0:30And as always, this episode is being recorded live on the Sports Therapy Association
- 0:33YouTube channel and Facebook on a normally a Tuesday night.
- 0:38But if my memory serves me right, it's a Wednesday. Yes, today's a Wednesday,
- 0:40normally a Tuesday, but it does change now and again, depending how our guests
- 0:44best accommodate our guests.
- 0:46So last week, as some of you might know, I don't like to say everybody,
- 0:49because if you didn't make it to TherapyX4, that's fine. I mean,
- 0:52there's reasons why you could have benefited from being there,
- 0:55but I don't like encouraging this kind of FOMO thing.
- 0:57But it was Therapy Expo, which is the UK's largest multidisciplinary event for
- 1:01professionals dedicated to preventing, treating and rehabilitating musculoskeletal
- 1:06and neurological conditions.
- 1:08And as always, the STA has been there since the beginning, since 2013,
- 1:11so we packed our bags. That's why there wasn't an episode last week.
- 1:15And in this episode called Reflections on Therapy Expo 2025,
- 1:19I'm going to be shortly joined by my special guest and good friend,
- 1:23Mike James, aka the Endurance Physio, for a catch up.
- 1:27We've both been speakers, theatre hosts, members of the Therapy Expo Advisory Board,
- 1:33and therefore we've seen the pleasure of seeing Therapy Expert
- 1:35evolve what started as a room full of attendees in
- 1:38Manchester back in 2013 to as
- 1:41I say becoming the UK's largest event multidisciplinary event with about 2,000
- 1:46delegates or more 100 speakers 150 CPD sessions or hours of CPD sessions and
- 1:53150 plus exhibitors as well huge in the NEC Birmingham and if you haven't been
- 1:57there then maybe it's not for everybody but you You know what?
- 2:01As I'll say again later on, and Mike just confirmed with me,
- 2:05it's £49 for next year, 49 quid if you buy it in December.
- 2:11So I'm officially not going to have any pity for people saying,
- 2:14oh no, I can't afford it. It's too expensive. It's £49 now.
- 2:17I know I get about 2,000 downloads, so I'm expecting to see at least 1,900 of
- 2:22you at Therapy Expo next November, whenever it is.
- 2:26But if you're still not convinced, £49 still seems like a little bit of a steep bargain,
- 2:31steep kind of expenditure for you, then Mike and I are now going to take a look
- 2:34at this year's highs and lows and everything in between and chat about what
- 2:39the future could or maybe should hold for Therapy Expo.
- 2:42So let's bring up the man himself for the hour, the endurance physio, Mike.
- 3:02Hello everybody actually just reminded me there are people watching
- 3:05this so that's great you have to do that now and again let's have a look in the comments
- 3:08if you do decide to oh rachel francis thompson's here fantastic
- 3:11that's very nice of you to join us rachel if you do if you
- 3:14listen to podcast and you want to join us live and ask the guests questions and
- 3:17just just hang out and network then i can bring your comments
- 3:20and questions up on the screen for example rachel francis thompson who
- 3:23a lot of you will have seen at therapy expo last week
- 3:26is here with us and rachel says hi matt great
- 3:29to see you last week and great to see you as well rachel really was you
- 3:32seem to have the theater there the practical theater there
- 3:35totally under control you did an amazing job and and your
- 3:38talks as well so good to see you gary's here as well uh
- 3:41founder of the sta gary says good evening all
- 3:44looking forward to this episode we see the expo from a
- 3:46different perspective to the delegates it's a good point everybody probably.
- 3:49Sees it different but we definitely both myself and mike and
- 3:52gary obviously i've seen it evolve and we've
- 3:55probably got a little bit more of content to examine
- 3:58when we kind of judge it um cecily hisslop is here
- 4:01as well from hands on hub and the st school hey cecily
- 4:04ceci says evening my lovelies sarah jones is here
- 4:07as well hey sarah how you doing says evening so
- 4:10thank you everybody if you have joined us live and you want to ask questions and really just put
- 4:13them into the chat and we'll bring them up any also just share
- 4:16any reflections you've got on therapy expo i've collated a
- 4:19few emails which i thank people for for sending them to
- 4:22me quite a common theme a little bit of confirmation bias i
- 4:25think because you knew it was sending it to me but i'll read them out a
- 4:27little bit later on but first of all let's let's
- 4:30go back to mike mike james how how often have you been there now do you keep
- 4:34a tally do you know do you know i think that might be my double digit this year
- 4:38i think that might be number 10 i think i think that might be the decade today
- 4:42congratulations you don't look old enough to have been anywhere for 10 years
- 4:45in a row whether you get some fancy badge for that i won't but.
- 4:50But does it feel like 10 years? I mean, I said before, it's changed,
- 4:54hasn't it? Let's go with what we've seen, what we've seen it gone from and to.
- 4:58Yeah, well, I think my first time was literally paying my money and going through
- 5:01the door and sitting there in the seats,
- 5:04listening to people that I thought were wonderful leaders of the industry and
- 5:07the profession and trying to never actually think, you know,
- 5:10I wonder what I need to do to get to that position or just enjoying the show as it was.
- 5:15And then things evolve and stuff. But I think so much has changed.
- 5:19But similarly, so much hasn't as well.
- 5:21That's interesting. That's a bit of a hook. What hasn't changed then?
- 5:25I think, you know, the networking, the catching up with people,
- 5:29the developing relationships with people, I guess in some ways,
- 5:33controversially, the good, the bad, and the ugly are still there.
- 5:36You know, have we changed the balance slightly? Absolutely.
- 5:40There's way more good. There's far less ugly than there once was there as far
- 5:44as the things that, and that reflects, I think, what's changed in the industry
- 5:48around our modern understanding of healthcare, those things weren't going to change overnight.
- 5:54And I think we all need to appreciate sometimes, certainly perhaps our insight
- 5:58from being behind the curtain, so to speak, compared to some delegates is we
- 6:03do appreciate that it's a business.
- 6:05It's a business that's there with a sole purpose that runs a long side trying
- 6:09to give the best CPD and learning experience to the delegates.
- 6:12But there is a threshold for the old expo or therapy show, as it's now going
- 6:17to be called, to exist and continue to exist.
- 6:19So I think the balance between changing the good, bad, and the ugly and still
- 6:24satisfying that need is something that's worked well and probably more so in
- 6:28the last couple of iterations than perhaps the first.
- 6:32Yeah. I like the way you mentioned that. And I'm one of the advantages of getting
- 6:36old, as I recognize that as well, is some people go there and it's,
- 6:40oh, if they're not into the exhibitors and you think, oh, the exhibitors are
- 6:43just taking the mick, you know, it's not enough education for too many exhibitors.
- 6:46But if you've got 2000 people and the size of that place, you've got to fund it somehow.
- 6:52You could talk about the content of the exhibitors and what they're selling and stuff,
- 6:56maybe in their attitude, but the idea of
- 6:59it not having less exhibitors doesn't work because if you want all
- 7:02those speakers all those theaters all the coffee and
- 7:05everything and then you've got it's got to be paid for so it's nice
- 7:08to hear you kind of uh mention that again yeah we it's it's it's working together
- 7:12which i think makes it successful and we saw a change in the type of exhibitors
- 7:17this year you know i think i think i chatted to gary within the first morning
- 7:22before it had even started and the obvious omissions this year No Rock Tape Summit.
- 7:28You know, the movement summit with Rock Tape was effective. I think,
- 7:32I don't think I'm wrong reflecting, but I think I probably almost went to the
- 7:36first couple for those type of things.
- 7:39They were what I associated with the therapy expo.
- 7:41The STA have developed the Update Theatre, which was such a draw for most people.
- 7:45I was lucky enough to speak there a couple of years ago.
- 7:48The hands-on have been reached for years to not see these things that have become
- 7:51established parts, but then the people are still there and the themes are still
- 7:55there and the good knowledge and information is still there.
- 7:58But we did see a migration of some things that perhaps associated with it in less positive ways.
- 8:05And then seeing some you know there was some certainly
- 8:08some top tier worldwide type exhibitors
- 8:12this year which may once have caused the
- 8:15stir in our world of they are they really the type
- 8:17of people we want there but i thought the the balance this
- 8:20year was better between the impact that the
- 8:23difficulty sometimes particularly in our forum here is
- 8:27that maybe some of those exhibitors are pitched more
- 8:30for the big multidisciplinary multi-team practices
- 8:33that have a bigger budget to afford or bigger
- 8:36space and bigger access for some of those pieces of equipment
- 8:39that for many of us they become interesting to
- 8:43see and interesting to upscale our knowledge about but
- 8:46perhaps have less of a practical use to take away and benefit
- 8:50from yeah good sign makes sense talking of the exhibitors vernon smeed who's
- 8:54the business development manager i think that's the right title for therapy
- 8:57expo is in here tonight just to check what we're saying good to see you so far
- 9:02i'm no good to see you and it's really nice i it's.
- 9:07Well, I'm sure we'll go over this a few times later on.
- 9:11One of the things I saw this year, maybe it's because, like you say,
- 9:14the STA Theatre wasn't there and the Hansel Hub Theatre wasn't there.
- 9:17So two things which I'm very much involved in and obviously host the STA Theatre.
- 9:21I managed to actually look at it more from a delegate's position and try and
- 9:26have those chats and walk around.
- 9:27And I really thoroughly enjoyed it. You know, I managed to give me a totally different view.
- 9:32And I think that's why STA and
- 9:33Hansel Hub both pulled out this year in the sense of we were still there.
- 9:37But we just wanted to kind of just sometimes you've got to move
- 9:39a little bit out of the woods having to see what's going on and i
- 9:42loved it i thought it was really good it allowed me to see a lot more and there was
- 9:45i really picked up a lot of collaboration i really
- 9:48did i had a chance to walk around and actually
- 9:51sit down and talk to people from the industry we
- 9:55had like at one point at the sta stand
- 9:58we had susan finley came up ruth duncan
- 10:01was there i was hugging jing around the
- 10:03corner and it's like all these players who have
- 10:07been around for years but for this year i think there was
- 10:09just it seemed like there was some walls have definitely gone down and i
- 10:13like to think although it's difficult to tell for yourself and
- 10:16me who have probably tried to make that a goal
- 10:19over the years that we have played a small part in
- 10:22that i don't know how big it's possible to measure but do you get the sense
- 10:25that because you've been going on for years about trying to make things more
- 10:28evidence informed particularly with running and endurance athletes and stuff
- 10:31do you manage to actually stand back and go okay i've played a part in this
- 10:37there's a kind of things are getting better and i was part of that.
- 10:40I'd like to think so. I think certainly being in the advisory board for the
- 10:44last three years, I think it is, to feel that we have a voice and that that
- 10:50voice is listened to and acted on.
- 10:52I think there was, from the team, Molly, Liam, Charlotte, all of them over the
- 10:58years, it's a huge amount of trust they put in us to take on some of the things we suggested.
- 11:04We may not have got everything we suggested, but for them to trust us with some
- 11:08of that program and content design and understand that, okay,
- 11:11maybe they understand the battlefield a little bit better than us.
- 11:18That's appreciated massively from myself and certainly feels that it inspires
- 11:24me to continue to do that.
- 11:26And I think that tangible thing may not be as evident to some,
- 11:30but most people seem to feel that, you know, yeah, that collaboration,
- 11:33some of those barriers have gone down.
- 11:35Certainly the eclectic nature of who we're getting speaking.
- 11:38And I got some ideas. I'm going to go back to them this year with the next iteration
- 11:42and how we can evolve it more.
- 11:44But I definitely see from similar to yourself, you know, the little nods of
- 11:49their head and the little hellos, how are you? Feel more genuine sometimes.
- 11:53There's definitely, I think, there's an appreciation that barring maybe a couple
- 11:57of other years, most people there have the best intentions of helping people
- 12:00in the way that they feel they can help people. And none of that is a negative.
- 12:05And maybe we might not align perfectly with certain thoughts of each other or
- 12:09the things we do, but everybody's trying to do the right thing for the right
- 12:12people, and that should be something.
- 12:14And I like the therapy show with this new mantra of trying to celebrate our
- 12:19industry and our sector seems to be generating that feel already.
- 12:23Yeah, that is exciting. It's an interesting, I was chatting with Charlotte and Molly about that.
- 12:28And yeah, I'm definitely, I'm the same as you. I mean, it did,
- 12:32takes quite a lot to, oh, that's a lie actually. But I was inspired.
- 12:35I found it like, okay, something's clicking here.
- 12:38Very excited about what's going to happen next year now. But I think I needed
- 12:41to step out from the craziness of hosting the theatre two days and around,
- 12:45finding all the speakers, introducing them all and then checking.
- 12:47I needed to step out of that to really appreciate what was going on there.
- 12:51So let us know, people listening, how you felt here.
- 12:54I know that we did receive, I'm not going to read them all out,
- 12:56but there was a big message, well, quite a few messages noticing the absence
- 13:00of the STA theatre and the Hands-On Hub, which it was.
- 13:03People said there was less practical stuff going on there.
- 13:06There was less visual stuff of people on couches and different kind of hands-on
- 13:10stuff going on, which I think probably, but I think that's something which they took on board.
- 13:17You were chatting earlier, weren't you? I think it was noticed that there was
- 13:20a little bit of an absence of practical stuff. So what did they say to you about that?
- 13:23The new centralized practical theater, I think, worked really well.
- 13:27I know that originally Molly's idea was more of an amphitheater type approach.
- 13:32And I think that's something that will try to be evolved.
- 13:34Once you start taking away things, it's going to be different, whatever.
- 13:39I certainly, the couple of times I nipped out a theater B and had a look,
- 13:42they were jam-packed, five deep, as always.
- 13:45And I'd get nothing but good feedback for it.
- 13:48Charlotte messaged me that it was the best attended expo to date and they felt
- 13:55that the conference program was right.
- 13:57What they're thinking about next year was that acknowledgement that more practical
- 14:02content is their top priority.
- 14:05And then through us and the advisory board, they'll be looking for ideas to try and grow that.
- 14:10And I've certainly got some thoughts to take to them, which are generally my
- 14:14personal thoughts, but I don't think would probably be a million miles away
- 14:17from most people's thoughts.
- 14:19I certainly think that we can, and I appreciate this is probably the toughest
- 14:26thing to change on the conference program.
- 14:28My biggest thing I'd like is longer sessions. I think sometimes we scratch the
- 14:33surface of some really uses of some other talks we all squeeze our talks in
- 14:37appropriately for what we've got but I think say that most of us do don't they
- 14:41most of us do yeah but Anna-Marie oh sorry.
- 14:46The line of the expo was from her when her countdown clock in my theatre said
- 14:50five minutes to go she publicly announced clock must be wrong it can't be five minutes to go,
- 14:56and that was the five minutes of question time she'd already gone over Anna-Marie
- 15:00is going to be on next week and it'll be a special 90-minute extended show because, yeah.
- 15:05So, yeah, I think an option for something longer, should it fit the plan,
- 15:10would be good. So you can delve into some of the nuance of stuff.
- 15:14Or even just open that up to a little bit of discussion, a little bit in K1A.
- 15:19I'm always conscious as chair of Theatre B that I always want to let one more
- 15:23question go live, but we're shuffling people off to the stage so we can funnel
- 15:27people through, and that has to happen, obviously.
- 15:30But the other thing I was thinking, which might work well sometimes,
- 15:34is the sort of symbiotic sessions almost.
- 15:38So, for example, let's say we had someone on stage given a theoretical base
- 15:42or in one of the theatres around some treatment, some assessment techniques, whatever it would be.
- 15:48At some point in the conference program later on, that same person transfers
- 15:52to the practical arena and then demonstrates the practical application of some
- 15:57of the things they've already talked about.
- 15:59You could take them both as standalone sessions, but tied together,
- 16:03you get a much better learning from that thing.
- 16:06The other thing I'd like to see with it is more,
- 16:09more and this probably is this is the tipping point i
- 16:12think for everything we've always talked about around collaboration and
- 16:16not sort of competition i'd love
- 16:19to see more interdisciplinary therapy talks you know i know there was one this
- 16:24year that went down really well in the msk theater where they had a patient
- 16:28journey that was following different professionals inputs at different stages
- 16:32i'd love us to maybe do you know here's a case study here's a patient this is
- 16:36what my physio lens would think of with this.
- 16:38This is what my sports therapy act would think of here.
- 16:41Maybe a radiographer would come in and chat about something and there'll be
- 16:45nuance to the individual professions but the big take on would probably be we're
- 16:49all probably doing the same thing, thinking the same thing and we're all okay with it.
- 16:53So those type of things I think would be nice evolutions. How they would work,
- 16:57how they would live, I don't know yet but I do like that thought.
- 17:02Debates, discussions those things would be really cool because what I found,
- 17:07iPhone this year, particularly some of the I tend to, I set off my speakers
- 17:11and I quickly run out to see something and come back in quickly before they finish.
- 17:16There definitely seemed to be on the practical theatre more of a,
- 17:20here's some options I could do with someone, rather than this is the only technique
- 17:24I would ever use with someone.
- 17:26There's options and sort of principles rather than actual things that people would do explicitly.
- 17:33Not all people should really want to leave with is principles and theories.
- 17:37Yeah, two great points. Rachel Frances Thompson, thanks for adding this.
- 17:41Rachel Frances Thompson says agree with
- 17:44what you're both saying the practical skills stage was super busy i've suggested
- 17:47a more theater style setup so i could get involved and join in i also asked
- 17:51for longer sessions mike yeah the session length is so tricky isn't it but i
- 17:54i don't care how long well i do what i think really needs to be sorted out is yeah.
- 18:02Allowing fitting in a good 10 minutes of questions but
- 18:06it's tricky isn't it because we've both hosted these theaters and sometimes if
- 18:08you do that you say haven't got any questions and there are none and
- 18:12people are kind of silenced and so i think
- 18:15also there needs to be a little bit of training of the audience just to
- 18:18make them realize that don't go rushing off to your
- 18:20next one don't pack your bag up if you're coming to this one the learning
- 18:24experience for you is going to be sticking around and asking some questions and
- 18:27not worrying about it that whole kind of creation of a safe place non-judgmental because
- 18:31that's where the magic happens isn't it when you do ask that question or someone
- 18:33else asked a question you're thinking so in in the
- 18:36sports medicine world something that i've been attending a lot which which i
- 18:40always think is brilliant and it's this is a this is a big jump for us if we
- 18:45bring this in but it's the fireside chat type of sessions so we do we have we
- 18:49have a panel of speakers or one expert and they don't do a talk they do a a
- 18:54question and answer session.
- 18:55They're on stage and you just go in and, you know, right, I've had this type of patient.
- 19:00What would you suggest I do with
- 19:01these? And, you know, how do you find you manage this type of scenario?
- 19:04And if, you know, what I think has always been the issue with time of sessions
- 19:08is to get enough different people with enough content to attract delegates to come.
- 19:13But if you suddenly have an hour session and there's three to four people on that panel at session,
- 19:18either working collaboratively with a presentation or doing a K&A practical session,
- 19:23that should still mean that we don't dilink the the experience of opportunity
- 19:28and difference of of speakers and skill sets but we offer longer more thorough
- 19:35sessions with people yeah it's a good idea i did sit down on that msk one with
- 19:40the three people going through the patient experience it was great i think that was.
- 19:44I think it was definitely an hour. It could even be an hour and a half.
- 19:46I think it might be an hour and a half.
- 19:47But it was, for me personally, it was lovely because they had time for questions,
- 19:50for interruptions. There was different people speaking out.
- 19:53It felt kind of much more, I don't know, because it was the MSK theater.
- 19:57People were more willing to ask questions. We've still got some work to do,
- 20:00I think, with helping non-allied health professionals recognize that their opinion is valid.
- 20:05Sometimes they're even more valid than maybe the physio or in the room or something.
- 20:10You've got to speak out. It's a whole different set of skills which are valuable.
- 20:13So cool good right
- 20:16so what i'm going to do because we could rattle on
- 20:19for ages about this i'm going to bring up some of
- 20:22the speakers i haven't put all of them down so apologies if i'm going to include
- 20:25anybody in theater but you wasn't there but i'm keen to hear your thoughts on
- 20:28some of these and also just to illustrate for people who haven't been to therapy
- 20:32expo what sort of content obviously just to make it clear i think there's three
- 20:37theaters isn't it yeah three theaters then And you've also got the MSK Theatre.
- 20:42You've also got a couple of external theatres as well outside.
- 20:45So there's loads going on. This is just Theatre B because Mike was chairing it.
- 20:48And we'll have a look at some of the content on there just to give people an idea.
- 20:52Of the sort of thing therapists can offer. It's just a drop,
- 20:55but hopefully it'll help you.
- 20:57So this was you chairing it. Very well chaired, by the way. Very tricky.
- 21:01Making speakers go and people go out. You did a grand job of doing that.
- 21:05Let's have a little look then. So this was Talk of the Devil.
- 21:07This was Always Stick to Time, Anna Maria Matsieri, director of the ST School.
- 21:12And it was called Off the Map, the shoulder that the brain no longer knows.
- 21:15Understanding the impact of cortical disruptions for shoulder pain management synopsis.
- 21:21You've got a history with Anna Maria as well and we all love it to bits and
- 21:23that opened the show up how did that go was the content something interesting
- 21:27do you think people were engaged was it what it was i think like.
- 21:31If regardless of of topic regardless of
- 21:34clinical nature of the first talk you want someone who grabs
- 21:37everyone gets the passion going gets their sort of motivation up
- 21:40but there's no one better than that you know she she went
- 21:43full italian the hands started going the words
- 21:46started coming out even more sort of italian in
- 21:49nature but ultimately what what see
- 21:52through on this one was that she's very passionate about
- 21:55helping people and helping people help people and i thought it set the tone
- 22:00really nicely on day one for us all to start realizing that for the management
- 22:05of some everyday conditions that we see even someone with such a strong background in hands-on therapy,
- 22:13is deep diving into the other things that
- 22:16affect these things these neurophysiological aspects that
- 22:19that just triggered some of our sort of
- 22:22thinking and and with Anna starting her PhD and some of the places she's going
- 22:26to go definitely when I was putting a little scribble next to going she needs
- 22:30to come back and talk about the next bit of this when she's got that next bit
- 22:33to discuss but I thought it was a lovely way to set the scene straight off and
- 22:38and get the ball rolling with,
- 22:40think outside the box, think about other things, see the person rather than
- 22:45the condition or the body part and it started us really nicely apart from putting
- 22:50us about an hour behind by Apple Tent.
- 22:52The same thing happened to me at the Exmouth, at the recent STA and Hands On Hub.
- 22:57I had Women's Collective on there with Anna Maria, and it was a fantastic,
- 23:01amazing conversation about women's
- 23:03health and raising awareness of gender bias and all sorts of stuff.
- 23:06There's a stage with five of them on there. Michelle Lyons was up there as well.
- 23:09So it was Siobhan Donovan.
- 23:11And I had like a timer, which eventually I just put on the stage opposite of them to let them know.
- 23:16And Anna was just looking at, nudging somebody else, just laughing, going, look at this one.
- 23:20Thinks he's going to stop us with a timer on the stage yeah and
- 23:23they'll be shot kind of 20 minutes but i don't know i
- 23:26think it's uh she she's always she always
- 23:29makes me like she's the reluctant karaoke said no no i don't
- 23:32want to go up i don't like this and then she gets on stage and goes full beyond
- 23:36say on you for about five minutes and i go okay thought you weren't comfortable
- 23:39exactly yeah just a little song ness and dormer here we go yeah yeah it's crazy
- 23:43no it's a good way it's good i'm i don't know whether it's programmed that way
- 23:46but it's a good way to start it off and get people kind of thinking outside the box, like you say.
- 23:50And Anna-Marie is going to be on, excuse me, next week to elaborate on a question
- 23:55she asked after one of the talks on what is it? No, should sports therapists diagnose?
- 24:00She only had about six seconds to answer, but we're going to have a next week
- 24:03so she can have an hour to answer that question or to feed her,
- 24:07yeah, allow her to answer what she was going to be talking about.
- 24:09So that'll be next week, maybe Tuesday. We've still got to check with her.
- 24:12Right. So then we had Paul Coker, who's been there from the beginning.
- 24:15He was probably on the rock tape in 2013, wasn't he? I didn't get to see that one.
- 24:21Same kind of thing, neurosensory integration and looking outside the box.
- 24:25Yeah, you know, it's almost like it's planned that we continued Anna Maria's
- 24:31theme with another, you know, a guy who can't help but inspire you to think differently.
- 24:36He comes on in his enigmatic way where he's very understated,
- 24:41but so powerful in the message that he puts across.
- 24:45And whatever variation on a theme that you hear Paul talk about,
- 24:49it always just makes you go, God, do you know what? I just don't think enough about that.
- 24:54And just happened to then, you know, really one thing that I loved from Theatre
- 24:59B this year was there was far more audience integration and participation.
- 25:03And when he had them doing his usual sort of brain and eye sort of tricks to
- 25:07get them all going and everything, everybody was dizzy by the end.
- 25:10But yeah, you know, just I think with Paul, he's found that sweet spot of just,
- 25:15he can pitch a talk that will get you if you've never heard his stuff before
- 25:20and will just subtly reinforce the stuff if you have heard it before.
- 25:24But that would never sound in the same.
- 25:26Just, okay, yeah, he's pitched that another way again, but I still get what
- 25:30he's saying and I need to go away and consolidate it.
- 25:34That's great. You've got such a nice way of summarizing these great speakers
- 25:39who have been in the industry for so long and helping listeners understand.
- 25:43And it is very much, particularly with these two, but I think a lot of the speakers,
- 25:46some people argue that what's the point of going to the therapy expo and taking
- 25:49two days off work because I can just get this information online.
- 25:52There'll be a free download somewhere. but it's being in the presence of some
- 25:56of these speakers isn't it it's what you can learn from being in the same room
- 25:59from asking questions from having to get up in that moment to do the exercises
- 26:03and that's what you pay for that's what the ticket's for it's not just the information
- 26:06it's being there and and being integrated and so two very good examples.
- 26:10I'm the most humble down to earth people as well you know yourself yourself
- 26:13included more than anyone there's no heirs and graces with these people they're
- 26:17legends of the industry but they're the most humble normal people you'll ever meet.
- 26:21And that's really useful to see as well I think that's really useful for
- 26:24a clinician or therapist to
- 26:27realize that you know we're not all gurus sitting
- 26:30on a box somewhere we're just normal people who've just been doing it maybe a bit
- 26:33longer or you know falling into different kind of
- 26:36shoulders stood on different shoulders of giants and you know so yeah that's
- 26:40really important we've just made more mistakes and i'm making less mistakes
- 26:43now it's nothing while i'm up that's a good way of looking at it right this
- 26:47is really i'm hoping listeners are enjoying this don't forget if you're listening
- 26:49to this people live then do ask some questions or share your own experiences.
- 26:53It's not all about what we thought. I want to hear what you thought.
- 26:55And if you listen to the podcast and you went along and you want to make a comment,
- 26:58then my recommendation would be to go to YouTube and put the comments on there
- 27:01because it's got a great shelf life.
- 27:03And we will get back to you if you leave a comment on the YouTube recording.
- 27:07I didn't see this one, but I did see the video which you put after us at the end of the day.
- 27:12And you seemed quite blown away by this. You really enjoyed it.
- 27:14This was Julia Gover or Gover? Yeah. Yeah. Community pain.
- 27:18It's more the message I was putting out more was around flipping pain. Yeah.
- 27:22Flipping pain, if people aren't aware of it, is an initiative that comes around
- 27:26from Australia with Lauren Morsley,
- 27:28around helping the general public and
- 27:31the public understanding of managing persistent pain
- 27:34and they do some really novel things lots of bike
- 27:37rides and information sort of tours around it
- 27:39and obviously it's come over to the uk and we've got some brilliant people
- 27:42driving it forward so the talk was informative and
- 27:46interesting around managing pain without pills
- 27:49but it was definitely the the
- 27:53fact that we were able to get that message out to those who
- 27:56don't and i'd reiterate what i said on that video online
- 27:59afterwards you know if you do nothing else from this talk
- 28:02please go off and investigate flipping pain and how you could
- 28:05get involved and there's lots of literature and educational stuff
- 28:08that you can then use and share amongst people that you may think need it whether
- 28:12that be therapists or patients but lovely to see these people and this sort
- 28:17of initiative now hitting the main platforms and being able to to share it potentially
- 28:22to people who don't work with persistent pain patients as a primary care,
- 28:26but we'll all benefit from understanding this more.
- 28:31I think also it's a good example. I'm not sure if they've been to Therapy Exit
- 28:34before. You chatted with them. Have they been before? Was that the first time they've talked?
- 28:37They might have talked in the MSK Theatre last year. Oh, did they?
- 28:41Oh, okay. Maybe, not 100%, but I think they might have been there.
- 28:44I think they've probably integrated into the show via those channels.
- 28:48That's good. So that's a double bonus then. That's really nice to see.
- 28:51I did feel that it was much easier to move in between the two and they were coming out to see.
- 28:56There was a migration from some of those into ours this year,
- 28:59which was only a good thing.
- 29:01That's good because one of the feedback from last year we got was oh the same speakers
- 29:04you've got to get some new speakers and i think they did make an effort this
- 29:06year they've obviously some familiar faces who are very good at updating the
- 29:10information and changing it and producing something new like anna maria and
- 29:13like paul coker but um yeah it's nice to see other people who hopefully not
- 29:18everybody recognized or has a chance to see yet so yeah flipping pain that was good,
- 29:23this was an important one which yeah so cool is in theater b i wish the other
- 29:27one had been in Theater B but we'll talk about that later on.
- 29:29Theater B was on fire on this day one it was amazing.
- 29:32This was a really a very important historical without going over the top joining
- 29:38of Gary Benson founder of the STA and then also Dr.
- 29:42Christopher Holland who's the Society of Sports Therapists and Sarah Catlow
- 29:46who is let me just move that a second do do do do.
- 29:50She was on behalf of the STO, wasn't she? Yes. Yes. The STO.
- 29:55So the STO, yeah. So for people who aren't aware and for people who are talking
- 30:00about regulation and standardization,
- 30:02and these were three big stakeholders who probably for 15 years have never been
- 30:08in the same room together, probably.
- 30:10Probably more talking behind each other's backs across the board and lack of
- 30:15trust, which means obviously collaboration is very tricky.
- 30:18So this was one of the things which was really important
- 30:21i think set the scene for therapy expert this year these three getting on stage
- 30:24and like mike said before showing at the end of it that we've
- 30:27got more in common than different and we're all just looking for the benefit of
- 30:30our clients so it was really cool to see and
- 30:32they were talking about what does it mean to be a sports therapist which was
- 30:35really interesting because you know one of
- 30:38the things was i'm a gallery champions is you don't have to be a graduate to
- 30:41be a sports therapist there's plenty of people who go down
- 30:44different channels but where you learn it maybe you
- 30:47can't go to university maybe it doesn't suit you maybe particularly maybe more
- 30:50mature students and older people who find it as a vocation and also the idea
- 30:54that sometimes what you learn in life it prepares you very well for looking
- 30:59after people funnily enough rather than somebody who might have gone to university
- 31:03for three years in a row but they're still without any disrespect 2021 and haven't.
- 31:08Probably suffered enough most of people i'm not judging
- 31:11everyone but you do get a lot through life when you're trying to help others so
- 31:14having those three people on stage together is really monumentous and
- 31:17i'm glad that you got to chair it mike it was was it big for you
- 31:20no i was so i didn't chair it we had i'm not sharing but
- 31:22you're in the room i was in it i was enjoying it yeah that was um
- 31:25i've i've i've been really lucky last three four years
- 31:28since i've chaired theater i've had a jam-packed sort
- 31:31of list and i've always been really sort of proud of
- 31:34the theater I'm probably going to go back and ask them to call it Theatre B
- 31:38because Theatre B into the Coliseum because they might have gladiators we get
- 31:42in there and potentially there was a lot of there was a lot of attention on
- 31:46this one in case it became very gladiatorial and everything which thankfully
- 31:50it didn't but this you know I think,
- 31:54You have to have been in the industry quite a long time to realize just how impactful this was.
- 32:00I had conversations in my time back with SIF Health and Sports Injury Fix,
- 32:05and even five, six, seven years ago, this felt a million miles away.
- 32:10And nothing was massively achieved other than appreciating that each of them,
- 32:15guarding their own stance on it, had passion and enthusiasm for supporting their own beliefs.
- 32:22If some were able now to listen to other people's, whether they agreed or not,
- 32:25this is more about the seeds it's planted and where this could go and what could happen with it.
- 32:30All I was sitting at the back thinking was, do you know what?
- 32:33If I was the sports therapist of whatever denomination, I would be so proud
- 32:37of my profession right now that we're able to do this because there's silos
- 32:42within the physio world and they don't speak.
- 32:44There's silos within the physio world that don't even acknowledge each other
- 32:48without any history. It's just that they believe their way is the only way and
- 32:53they're in their ivory towers.
- 32:54So I think this is the seeds of maybe something that may or may not become really
- 32:59great and develop more than this or not.
- 33:02But again, it's the foundation, not only for the sports therapy world,
- 33:06but what else can we tap into this? Can we do something similar with the massage world?
- 33:10Can we do something with sports rehab or whatever other world we're looking
- 33:14at where, you know, a manual therapy versus a non-manual therapy type approach?
- 33:19Is this somewhere we can bring people of different opinions together to either
- 33:23see if there's common ground or just to understand each other's difference of opinion?
- 33:28Yeah, that's definitely, it was monumentous.
- 33:31And it's true, people haven't been in the industry for that long or as long,
- 33:34probably didn't realise it, but it really was a stepping stone.
- 33:37And obviously all the conversations which pursued after that,
- 33:40because now people come to the stand and it's all the conversations behind the
- 33:43scene and the ideas we've got on the podcast to get people who.
- 33:47I mean, we've, in all honesty, we've invited, and Gary will verify this,
- 33:50we have invited people in the past to come on the show and it's just been not
- 33:53the right time, not the right place.
- 33:54And sometimes we didn't get a response, but I'm sure, I really am,
- 33:58putting my money on 2026 being a true year of
- 34:01collaboration yeah it's not going to be a massive sudden and
- 34:05fix but there's gonna be a lot more collaboration i think in 2026 which
- 34:08is can only help the industry so very exciting a few comments
- 34:11from people in the live who joined us live sarah jones
- 34:14says i agree with everything you both said thank
- 34:17you i really enjoyed the chance to be there this year without working in
- 34:19zero stress it's true totally different for us um it's so
- 34:22nice to network and catch up with other therapists too yeah that's
- 34:25what it's one of the again that's what you pay the money
- 34:28for and that's yeah that's the entry ticket that's what it's not
- 34:31so much the entry ticket anymore we have to realize it's the taking the time off
- 34:34work the entry ticket they can put down to 49 pound but people need
- 34:36persuading that it's worth not having a day of
- 34:39clinic or two days of clinic and the travel up there so however cheap the ticket
- 34:43is we appreciate it's going to cost you a few hundred quid to take the day off
- 34:47work and travel up especially there for two days but you know what when you're
- 34:51calculating your cpd expenditure for the year what you get out of meeting other
- 34:55therapists and sharing and bringing problems to the table and walking away,
- 34:59realizing everyone's got the same problem and maybe even some solutions,
- 35:02it's gold. It really is worth it.
- 35:04I think as well, you know, we're in a world now through this type of forum,
- 35:08through social media, we're so aware of more people that we've never physically met.
- 35:13And there was dozens of people that I only had a chance to quick wave or say
- 35:17hello to, but the people I've never had the chance to say that to before or
- 35:21spend five minutes in their actual time. And those little things are priceless sometimes.
- 35:26It really is. I made a point because I've got really bad facial recognition and I'm taller as well.
- 35:31And I'm in my own little world half the time. So that's why I put it out on social media.
- 35:35If it looks like I've walked past you and haven't said anything,
- 35:37then I'm not ignoring you, probably.
- 35:39Just kind of tap me on the shoulder or pull me. But also I made a promise to
- 35:43myself, particularly on day two, that if I thought I recognized someone,
- 35:47then I would say, don't I know you?
- 35:49And that can be really difficult for a lot of people, but I did it. And you know what? Yeah.
- 35:54I think three times it was famously someone who went, no, I've never met you
- 35:57before in my life, but you have to take the risk.
- 36:00Oh, okay. I said, sorry, maybe it's one of those faces. And I walked on and
- 36:04after definitely after the first time, no big deal.
- 36:06I prefer that than the chance of just walking past someone where it could be an amazing chat.
- 36:12And just because I might be embarrassed
- 36:13that I don't remember them or something. And even names as well.
- 36:16Like there is this thing where the badges, I can't remember who said it.
- 36:19They got to get badges which are a little bit higher up on the shoulder or something.
- 36:22Because this idea, especially if it's a female kind of,
- 36:25with the badge there and you're just staring down at their breasts,
- 36:28kind of surreptitiously trying to do it.
- 36:30Yeah. It's so important just to have the confidence to, to look at the name.
- 36:34So what I ended up doing was I ended up taking just photos of,
- 36:37of, of female therapist breasts or their badge anyway, just so when I got back,
- 36:41I had like a little catalog of all the people I met and their names.
- 36:44That's my way of remembering them. But yeah, it's, it's, I'm hoping if I can
- 36:49do it, believe me, anyone can do it.
- 36:50Just have the confidence to talk to each other. Really important.
- 36:54Um jessica jannerman jessica it was lovely to see you there as well uh you surprised
- 36:59me because jessica was a perfect example who's been on the show before and jessica
- 37:03i've only ever seen kind of like this in a square just the face and also hair
- 37:07all tied up looking very therapist and and and that was well actually the press
- 37:11gang me there was three of them with the with the jing.
- 37:14Contingency i was oh my god three of them looking at me i haven't got a clue
- 37:16who any of these three are what's going on and then i realized bit by bit who
- 37:20it was and it was jessica and i was like i felt so stupid not recognizing you, Jessica.
- 37:23But then once we got over that initial embarrassment, it was so lovely.
- 37:27We were able to hug and now I recognize you forever.
- 37:29So thank you. You're one of the people that I really just thought,
- 37:32oh, I'm not sure if I know you.
- 37:33But anyway, Jessica says, everything felt a lot calmer to me this year,
- 37:36which could have been my state of mind, but it felt much less packed and easy
- 37:41to float around, chat and explore, which I really appreciated.
- 37:45Okay. That's cool. I can relate to that.
- 37:47I think there was a lot of that going on. I thought it was just me not having
- 37:50STA theatre under my belt, but maybe there was just a vibe of.
- 37:53Kind of calmness and i don't know i think
- 37:56what we we nudged the start time back of the first talk
- 37:59so there wasn't that clamor and panic to get into your first
- 38:02session because the trains had been late or parking had been a nightmare
- 38:05and and similarly it just felt
- 38:08that from that point on it just flowed a
- 38:10little bit smoother yeah it's good again i
- 38:13like to think if it's things we put into place to help create that then
- 38:16that's wonderful because that's what the advisory panel is all about jessica says
- 38:19it's my fault i should have tied my hair up no your hair look great down Jessica please
- 38:22don't ever change that don't just but just it's me it's not
- 38:25you it's me how many times you heard that um Sarah Jones
- 38:28says she loves the idea of a multidisciplinary
- 38:31approach to we need more this is true so cool
- 38:35if anything particularly particularly in
- 38:38the non-allied health professionals world there is this imposter syndrome and
- 38:41this kind of almost ashamed of your of your
- 38:44title and that which isn't warranted because there's an
- 38:47awful lot of allied health professionals who value what we
- 38:50do and then on the other hand there's a lot of allied health
- 38:52professionals who think that we're all still dinosaurs trying
- 38:56to kind of improve circulation and break down kind of deep scar tissue when
- 39:00a lot of us are not doing that anymore we've moved on so the more we can spend
- 39:03time in the same room and just realize shit we're actually on the same sort
- 39:06of page we're in the same chapter then that's what conferences like this should
- 39:10really try and do so i like your idea mike of more multidisciplinary talks that'd be really cool.
- 39:15How are we going to make it happen just keep keep banging the
- 39:18door should there be a because this is one thing that i
- 39:21think liam who's coming back which is looking forward to although i'm
- 39:24really hope molly is still massively involved but i think
- 39:27one of the questions liam put to me on the day was should should theatres
- 39:30be named should we have like a multidisciplinary theatre or
- 39:33a rehab theatre rather than theatre a b and
- 39:36c can you see any pros and cons of that i think it's
- 39:38an idea that's been tossed around a few times around the you know advisory board
- 39:42but it is we we thought we talked not for
- 39:45this conference for last year 2024 we chatted about
- 39:48when we started to put that sort of flow through
- 39:51the program around if you were following themes like
- 39:54rehab exercise rehab hands on type of stuff whether they all lived in the same
- 39:58theater and then it became more of a focal point for that particular topic and
- 40:03I think ultimately we came to the conclusion of it would pigeon all people into
- 40:06places and lose the integration and the mingling and the moving around it would
- 40:10all be styled at the point.
- 40:12But I certainly think, and I understand that would also eliminate the problem
- 40:17of going up to get back in and going different places, etc.
- 40:20But I think it works as it is now. People can see on the itinerary what themes
- 40:25are where and when they can go to.
- 40:27And, you know, there'll always be those people where five minutes,
- 40:29ten minutes for the end, they're running out because they want to get somewhere
- 40:32else. And, you know, it's fine.
- 40:34People coming in late because they've been somewhere else. I don't think we'll
- 40:38ever be able to have enough separation or overlap where, you know,
- 40:42there's a break somewhere and you can run to the next one. I think it's probably
- 40:46going to delute it a little bit too much.
- 40:48But we could certainly have maybe segments of a theatre, you know,
- 40:52for the next 90 minutes, two hours, we're going to be focusing on this.
- 40:55And everybody involved is going to be chatting about that particular thing.
- 40:59It's a nice idea. Nice idea.
- 41:01Right, let's go through a few more of these slides. This guy here,
- 41:04Matt Phillips, I heard he tried to get everyone in the whole theatre talking
- 41:07to each other. How did that work?
- 41:09Yeah, it was a low point to the theatre expert.
- 41:12Do you know what, Matt? I think you did something that in my 10 years I've never seen done before.
- 41:18I actually think you had the crowd talking more than you did.
- 41:23Which is such an innovative, you know, when you think that the message you are
- 41:27giving is about communication and about understanding and listening and talking,
- 41:32then it was perfect because you shouldn't have been the one doing all the talking.
- 41:36You should have been encouraging people. And actually, as you said yourself,
- 41:40again, going on the theme of having longer, the only problem with your talk
- 41:45is you were stopping some bloody brilliant conversations going on because you
- 41:48needed to pull them back in to move on to the next bit.
- 41:51And some of them were proper engaged with
- 41:54you know complete strangers and you would go and i literally stood the beauty
- 41:57for myself during the talks is i normally stand at the back with the audio visual
- 42:01guys so everything's in front of me i'm like the goalkeeper with the whole picture
- 42:04in front and i'm watching people like so engaged and i literally it sounds a
- 42:08bit corny and cheesy but i'm watching some of these conversations going cool
- 42:12i'd love to be treated by you,
- 42:14because the way your body language the way you're engaging
- 42:17the way your listening skills are it was perfect it was
- 42:20perfect so i think you know again a shameless pitch
- 42:23but like if you've got more time and you really
- 42:26want to go deeper down this and get on matt's course please because this has
- 42:30a snapshot to an audience and you never pitched your course once i have to say
- 42:34it was no sales pitch whatsoever but that was that was a mistake yeah but all
- 42:40of your all of the things that you do in In a tiny little window, we're on show there.
- 42:46And this isn't like, oh, I'm at Philips. I've reached this point in my career.
- 42:50And this was you. This was your evolution.
- 42:54This is you going through your journey and going, this is me now.
- 42:57This is how I think we should be.
- 42:59And I wish it had been recorded, that one, and I wish it had recorded the audience,
- 43:04because the conversations that were going on and it was fantastic. It was really good.
- 43:08It was everything that we should have at conferences these days.
- 43:11Good. I'm pleased. I'm glad. It was a gamble because traditionally people do
- 43:15go along to these events and with the idea of keeping quiet,
- 43:19writing things down, listening to the information, trying to get as much as
- 43:21possible and then running on to the next one.
- 43:23So it was a bit of a gamble, but yeah, it did pay off because everybody was
- 43:27laughing, smiling, meeting each other.
- 43:29Yeah and again you know take the word runners out if
- 43:31you want to learn to work with runners perfect it's a brilliant course
- 43:34for you but this was completely agnostic this
- 43:37was how to work with people and this is how to communicate
- 43:40with people and everything else so you know and i heard the
- 43:43title says and anyone else for that don't pigeonhole
- 43:46it in your minds people it's a runner's course because it's not cool good i'm
- 43:52glad that worked glad you were in there to give that feedback really appreciate
- 43:54it did i mention everything you sent me that's fine yeah that's great on that
- 43:59email that's great that's good work professional we couldn't finish day one
- 44:03without mentioning the magnificent michelle lyons.
- 44:06Lovely. What can you say about Michelle in a few words? An absolute powerhouse
- 44:10in the women's health space.
- 44:11Boo is enigmatic and captivating and inspires trust.
- 44:18And just, I think, regardless of where you work, whether you're a male,
- 44:22whether you're female, you listen to someone like Michelle and just go,
- 44:25there's an expert that I need to tap into more.
- 44:29I think I've normally tried to drop her an email with a question after most
- 44:33talks I've heard her say,
- 44:34oh can I you know is there a reference for that or somewhere else because
- 44:37it's definitely definitely something that's so she's
- 44:40so knowledgeable on and like all of the best
- 44:43ones it's put down to
- 44:46the rest of us in such an easy simple to understand applicable
- 44:50way we're not lost in some of the new you know
- 44:52the new ones isn't there it's very relevant to
- 44:56all of us cool there's a couple there wasn't a
- 44:59bad talk on day one if i'm honest or day two chris norris
- 45:03has always comes in and shares you know decades worth of
- 45:06experience about simplicity we are
- 45:09i tell you who's underrated or it's underrated as far as attendance theater
- 45:15be kindly for the last couple of years has always been sponsored by balans yes
- 45:19and they host their own session which i don't introduce or chair where David
- 45:24comes in himself and we'll do Q&A stuff.
- 45:27And he did one on day two particularly, which was around dealing with complaints
- 45:31and conflict and how would you handle unhappy patients.
- 45:34And the first one was about some of the liability stuff.
- 45:38They're absolute pearls. You know, the things that you'd need to go and talk
- 45:43or ring them about and get these answers for.
- 45:46I'm not saying that the people attending them are the ones who are dealing with
- 45:49these issues now and wanted that input.
- 45:51I just think it probably slipped under the radar a little bit as far as they
- 45:56generously sponsor the theatre.
- 45:58And I'd encourage people if they are back next year to definitely try and get
- 46:02to some of those talks if you can, because it's access to an area of the industry
- 46:06that you don't normally get that access to.
- 46:09And then the final one I wanted to mention on day one was one which I think
- 46:13was probably a little bit too soon.
- 46:15So we had james barber from the altitude
- 46:18center chatting about hypoxic training and
- 46:21altitude training to accelerate healing and
- 46:24return to play it's one of those things
- 46:27that i think people if we're starting to become
- 46:30aware of but as with most things in our industry
- 46:33it needs a bit of a groundswell before the majority sort
- 46:36of go i need to pay attention to this so it
- 46:39was a brilliant talk something i think we all should
- 46:42be going okay let's let's keep an eye on this and where
- 46:45it goes maybe he'd be a good one to come back in
- 46:47a couple of years when i think perhaps we're more ready to take that on and
- 46:51listen to it but fantastic bit of research that they're doing themselves and
- 46:55applying themselves to really help people try to it was generally pitched at
- 47:00the sort of higher performing athlete side of it but very very interesting talk that one.
- 47:06I want to do a month on wearables and technology, that sort of stuff.
- 47:10So maybe we could, yeah, chat and maybe get him in to talk about that.
- 47:15I know we're going to have Stanley Sports in, Gary Palmer in,
- 47:19and, yeah, a few other companies.
- 47:21Sometimes there's stuff out there which, like you say, is not affordable at
- 47:25the moment for every single clinician on the shop floor.
- 47:27But it's just that they're very involved in research, aren't they?
- 47:31And it's stuff of the future that's, you know, this is how it works.
- 47:35Things now are becoming one of
- 47:38the big innovations with these things is they're becoming affordable
- 47:42and practical for perhaps the rest of us to start thinking of using
- 47:45they might not quite be there yet but whereas some
- 47:48of the things you know in the same way you think of some of the strength
- 47:51testing the force plates the biomechanical stuff 10 years
- 47:55ago we'd gone to somewhere like therapy expo and gone oh i was just
- 47:58out of my league that stuff but now we're starting to
- 48:00get to the point that i don't think it's long until these things
- 48:03will be relevant for us all to think of using it's true
- 48:06it's a good point yeah good point i want to
- 48:09fast forward to day two i'm not going to go through everybody on day two so
- 48:12it's not nothing personal i just keen to hear about you had a talk there which
- 48:16was the five minute gate analysis screen high impact low tech immediately useful
- 48:20you've done loads of you know talks and presentations all around the world but
- 48:25especially a therapy expo how did that go for you as a speaker America.
- 48:29I enjoyed it. I think the likes of us who've done lots of talks there now probably
- 48:34have finally dialed in to the pitch of the talk that's relevant for the mixed audience we have.
- 48:40So whereas a lot of the exhibitors and other things may be looking high-end
- 48:44and high-tech and things that might be out of some people's practical reach right now,
- 48:49everything I've tried to do in the last few years is, okay, what can you take
- 48:52away tomorrow and use with the very next person you see that costs you nothing?
- 48:56How can you use the existing skills you have better or reframe the way you think
- 49:00things rather than needing to upskill or get new skills.
- 49:03So that's all this was. It was me introducing a sort of framework of thinking
- 49:08when it comes to assessing biomechanics, whether that is walking gait,
- 49:11running gait, old people, young people, sportsmen.
- 49:14And hopefully it just gave enough takeaways for people to do that.
- 49:19It's definitely something I'd be happy to do for the STA in full or record that
- 49:24and make it free and accessible for you guys if it's something people would like to listen to.
- 49:29But my issue has always been practicing what I preach and keeping it in the time.
- 49:34I had a vision of everybody from day one stood with watches at the back, keeping an eye on me.
- 49:39But I have the advantage of buying myself a bit of time by introducing myself very quickly.
- 49:44I'm not reading out the full bio and just hitting the ground running,
- 49:47but it feels like it went okay. Nobody's complained.
- 49:51So hopefully it landed well. Oh, no, you're always a massively popular speaker.
- 49:57That was great. We get nothing but good feedback for you. And also it's exciting
- 50:00while I'm thinking of it, you've, you're finally getting all your stuff on YouTube,
- 50:03aren't you? Tell us about that. That's the plan. Yeah.
- 50:07I've, I didn't realize how much it was, but I always, my journey on social media
- 50:11was complete accidental. I came out of clinic one day about eight,
- 50:15nine years ago and went, I've said the same thing 10 times to 10 different people.
- 50:20I'm going to record a video, sling it on Facebook. That was the big thing back
- 50:23in the day and just send the link to my patients. And it just snowballed from there.
- 50:27And all of a sudden I find myself nine, 10 years later with probably 400 odd
- 50:32hours of video production, which
- 50:34are some athlete facing, some therapist facing, some everybody facing.
- 50:39And right now, I think if you were to try and I get lots of contacts from people
- 50:43going, you did a post a while ago about such and such.
- 50:46I can't find it because i've always just posted them
- 50:48directly to the social media platforms so something i
- 50:51want to do is tidy it all up so i've always had a youtube
- 50:54channel generally it's gone under the radar because it's
- 50:57where i post my recorded webinars as links to the people who come on my webinars
- 51:01so i'm gonna spend some time over the coming months now trying to pull them
- 51:06into one place as a repository with a little bit more organization and easier
- 51:10to find and and then that should hopefully make things a bit easier for everybody and myself.
- 51:17Very exciting. That'd be great. There's a load of content, isn't there?
- 51:20If people want to find your YouTube channel as quickly as possible,
- 51:23they just put the Endurance Physio into YouTube. Yeah, the Endurance Physio.
- 51:29Not a lot on it yet, but it's all ramping up in the next couple of months.
- 51:33That's really exciting. That's great. And YouTube does have so much of a shelf
- 51:36life. That's one of the lies of Facebook, unfortunately.
- 51:38Once it's on Facebook, it's so difficult to find again. It doesn't appear in any search results.
- 51:43So something for therapists out there to think about with your own marketing you
- 51:46know you google and youtube same thing
- 51:49so everything on youtube will appear in the google search results
- 51:52much better place if you want your stuff to have
- 51:55shelf life and we've started to you know
- 51:57the business side of it i think it's something over the
- 52:00years of therapy expo we've sort of copped a bit of
- 52:03criticism for that it's sort of you know a little
- 52:06bit of pinstripey suited selling you
- 52:09know pay me this much money and i'll fix your marketing type of
- 52:12talks and we've started now to twist that you
- 52:15know we had dan dan lawrence here this year chatting about
- 52:18how he's built his youtube channel there was nothing there other
- 52:21than gold dust around this is what i've did you could do it as well this is
- 52:25this is the pros these are the cons have a go yourself type of thing and and
- 52:29people leaving it going well that could be for me that might not be for me but
- 52:32it's not going to cost me anything and it's not gonna i'm not signing up or
- 52:36signing my clinic away to to get access to some of this stuff so hopefully we'll be able to.
- 52:41Understand that you know and this was something charlotte was saying
- 52:44to me today that they understand that as well
- 52:47as being clinicians who want to learn and upskill and be
- 52:49better at practicing what we preach with patients most of us are small business
- 52:54owners in whatever regard we hold our business lives and therefore having that
- 52:59practical information that's accessible at the show to help people develop their
- 53:03business in a simple way is gold dust as well so that'll be dripping into the
- 53:08program hopefully as well next year.
- 53:10Fantastic. Very exciting. Last thing I want to worry about that.
- 53:13There was another talk with, again, just marking the moving together of people.
- 53:18Should a sports therapist diagnose? We'll talk about that a bit more next week
- 53:21because that's what Anna Maria Maccieri is going to come in and talk about because
- 53:25it really kind of started a conversation which we wanted to.
- 53:28Both of us had exactly the same questions for the panel, but it was just one
- 53:31of those things where time has gone.
- 53:32So we're going to approach that next week. I just wanted to mention your podcast.
- 53:38Again, fantastic fountain of information into
- 53:41second into the second episode now he's had a great response
- 53:44with the wonderful rosie sexton how's that going down brill this
- 53:48is this is the scratch the itch sorry that i needed to scratch
- 53:51so over the years i've been involved with multiple podcasts but
- 53:54been in a bit of hiatus for a couple of years and rosie
- 53:58and i've been chatting about lots of things offline for many many months
- 54:01and went you know what we should just record this and
- 54:05yeah we're going to be pitching it to therapists pitching it
- 54:08to athletes but um simple practical stuff and
- 54:11we've actually on episode two chatted about diagnosis how
- 54:14important it is to us as professionals the things we do well and not so well
- 54:19at doing it how important it is to the patients whether they get it or not something
- 54:25i mention on it which always does make me laugh is think of a terrace house
- 54:30you've got a garden right now with a fence two gardens in the back with with
- 54:33a big fence in the middle.
- 54:35And on one side of this fence, you've got all these professions who are non-diagnostic,
- 54:39arguing about how much they want to be diagnostic.
- 54:42And then you jump the fence into the other one where everyone's technically
- 54:46diagnosticians going, it's probably not that important.
- 54:49We don't need to worry about this too much. We should just be helping people get better.
- 54:53And if only we would help people with that fence a little bit more and realize
- 54:56perhaps there's somewhere right in the middle here that sometimes this is important.
- 55:00Most of the times it's probably not.
- 55:02I mentioned in the podcast my thoughts around just a working diagnosis and nothing
- 55:06more and how we communicate that to our patients and why that's the important bit.
- 55:12But it does make me laugh. Those who are diagnosed are trying to stop diagnosing
- 55:16and come away from it. And those who don't are desperate to get there.
- 55:19And probably not the big deal that we think it is most of the time.
- 55:23That's a great point. And you guys explain that really well on the show.
- 55:26You even talk about having your boiler fix recently as a hook for someone to listen to.
- 55:30But it was great. And you mentioned, you know, helping people,
- 55:33therapists and students understand how to be confidently unconfident,
- 55:37which I thought was a great kind of way of putting it.
- 55:39But, yeah, people should catch up with that. and youtube it's a great
- 55:42you know the your two personalities and the
- 55:45way you explain things together is really good it's really working well rosie's lovely
- 55:48so i mean it's really nice to hear both of you together coming
- 55:51out with common sense but put in a way that's not preaching or
- 55:54anything it's just like two friends chatting
- 55:57and just dropping great gold kind of dust
- 56:00of yeah great information so i'm glad it's
- 56:03a good one to come out whoever thought the podcast were over you suddenly
- 56:06come along and produce this and it's like okay yeah and if
- 56:09you're anyone who works with fight sports or wants
- 56:12to work with fight sports that's going to be the next one
- 56:15we're going to tap into rosie's wealth of knowledge for those
- 56:18who don't know rosie is literally the first female ufc
- 56:21fighter from the uk so like such a privilege to have a knowledge and experience
- 56:27so we'll chat all about what you need to do to be better at working with fighters
- 56:31and if you want to be a fighter things you should think of doing to get into
- 56:34the sport so one from your background marked, which I'm sure you'll find interesting.
- 56:39Yeah, no, brilliant. And who better to say it than Rosie? It's incredible.
- 56:42Such a great person to talk to. And so.
- 56:45So mild and yet so deadly. It's really such a great combination.
- 56:49Yeah, I'm excited about that. That's going to be really cool.
- 56:52Brilliant. Right. And also Rosie is going to be part of, in January,
- 56:57I don't think I've announced this yet, but in January, we're going to do a whole
- 57:00month on neurodivergency,
- 57:03both as being a healthcare provider who is neurodivergent and also working with
- 57:07patients and clients who are neurodivergent.
- 57:09Rosie is going to be sharing some of her own personal experiences and advice on that,
- 57:13along with about seven other professionals also we've been kind of
- 57:16talking about it and putting it together so that's going to be the whole of january so if
- 57:19anybody is listening and is neurodivergent or
- 57:22wants to work better with neurodivergent clients and patients and
- 57:25that's gonna be a whole month of it which i think is very topical at the moment and got some
- 57:28amazing amazing speakers some of you will be familiar already
- 57:30with people like bonnie southgott and with references to
- 57:34the connections between high mobility neurodivergency and also
- 57:37jessica who's in here tonight is going to be on talking about ellis danlott syndrome and
- 57:40also the connection with that and neurodivergency so yeah it's gonna be it's
- 57:44gonna be a great month so looking forward to that and rose is going to form
- 57:46a massive part of that so right we're coming to the end um if people want to
- 57:51stay in touch with the mike james on social media then we're talking about instagram
- 57:57the underscore endurance underscore physio,
- 58:00mike james on facebook the endurance pt.
- 58:04Do you still use Twitter at all or formally? I'm still on Twitter.
- 58:06That's the Endurance PT.
- 58:08It's Endurance Physio on Facebook. But I'm still clinging on to Twitter.
- 58:12I don't mind it, to be honest.
- 58:13I've worked out to manage it and ignore the matrix when I need to, and it's okay.
- 58:19I'm sorry. So on Twitter, it's the Endurance PT, and on Facebook,
- 58:22it's the Endurance Physio.
- 58:24Yes. Is that right? Ah, right. I've that written down wrong then.
- 58:26Must have been following some other guy, of which there are.
- 58:30We have to be careful with that, don't we? It must really frustrate you.
- 58:32The same as just to mention that the name of the podcast the everyday athlete
- 58:35podcast as mike announces at the beginning there are other ones there's imitations
- 58:39out there but go for this title this is the one it's green if you listen to
- 58:42the podcast it's got a green background,
- 58:44and you've got rosie and mike there on the
- 58:47cover so right so thanks people
- 58:50it is 9.01 so we're going to bring this to an end
- 58:53thanks to everyone who joined us live i don't think i've missed out any questions
- 58:57or comments so really appreciate that if you listen to the podcast and you do
- 59:00want to join us live then like i say all you're going to do is come along to
- 59:04youtube or facebook normally on a tuesday at o'clock follow either myself at
- 59:09run chat live or the sports therapy association which is uk underscore.
- 59:14STA? Was it STA underscore UK? I'm having a total moment now.
- 59:18UK underscore STA. Pretty sure it is. Guy's going to kill me for that.
- 59:21But anyway, follow us on social media and keep up to date.
- 59:25Best thing is to subscribe to YouTube channel and then you'll get notifications
- 59:28whenever a show does go live or is about to go live. It will give you some notifications for that.
- 59:33If you're interested in becoming an STA member, then there's still a code,
- 59:36which is podcast25, and that'll give you three months extra if you join for a single year.
- 59:41So at the moment, that's still 75 quid for an annual membership,
- 59:45which is ridiculously low, but Gary just won't have it any different.
- 59:48And if you use the code podcast25, you'll get 15 months instead of 12,
- 59:53just fairly for new members.
- 59:54And if you're level three and qualified after 2014, then make sure you opt for
- 59:58the associate member when you join up.
- 1:00:01Next week, like I say, I think it's going to be on Tuesday. We're going to have
- 1:00:03Anna Maria Matsieri in here to again,
- 1:00:06talk about a little bit of therapy expo, but more importantly,
- 1:00:08the topic of diagnosis and whether we should be chasing it,
- 1:00:12whether we've got the idea wrong of the significance of a diagnosis
- 1:00:15and also some of the issues with chasing diagnosis that's
- 1:00:19what we're going to be talking about so thanks again to mike james
- 1:00:22the endurance physios thanks much mate giving your time my pleasure remember
- 1:00:25the therapy show will be back next year day 39 show yeah well done 26 of november
- 1:00:31and right through december the tickets are just 49 pounds so never been a better
- 1:00:36time to treat yourself to christmas present so true 49 pounds of your listeners.
- 1:00:40I know, obviously, I don't know who you are because podcasts don't really help
- 1:00:43that, but I know there's a couple of thousand downloads.
- 1:00:46If you are thinking and umming and ahhing about therapy, which you kind of should
- 1:00:49be after this episode, then now's the time to do it. It will go up.
- 1:00:53It does go up to about 129, even more.
- 1:00:55Now's the time to just do it, put it away, and then that's it. Done.
- 1:01:00Yeah, I'm trying to think, I like to say that these events aren't for everybody,
- 1:01:05but I'm struggling to find out somebody who's in healthcare,
- 1:01:08particularly if you're a soft tissue therapist who won't benefit from going along. Yeah, you will.
- 1:01:14So do it. Right. That's it. Thanks, everyone. Thanks again for joining us live.
- 1:01:18Hopefully we will see some of you again next week.
- 1:01:21But until then, take care of yourselves and take care of each other.