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Behind The Rebrand with PJ Towle | Ep 160
Two years into business, Dustin Pead realized the name "Chief Creative Consultants" no longer matched how he actually worked with clients. In this episode, Dustin sits down with designer PJ Towle of Forty:Three Creative — the person behind the full rebrand — to unpack how "Consultants" became "Partners," where the tagline "You create. We operate." actually came from, and the story built into every piece of the new visual identity, from the fox icon to the triangle mark.
Key Takeaways:
Why "consultant" language stopped matching the way Chief Creative Partners actually serves clients
How a…
The skinny
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