#6 - Graham Cross (ex-Unilever, RSM): Why Every Company Is Temporary
In this sixth episode of Think Like, we sit down with Dr. Graham Cross, Executive Fellow at Rotterdam School of Management and former Global Director of Innovation Alliances and Partnering at Unilever. Drawing on more than three decades of open innovation practice, Graham explains why the ambition of a startup is, ironically, to become incapable of behaving like one, and why embracing the idea that companies are temporary may be the key to long-term success.
The skinny
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