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How Notion Built a Product-Led Growth Machine
In this episode, Lucas and Luna explore how Notion morphed from a niche productivity tool into a $10 billion juggernaut, without a single salesperson. They break down Notion's product-led growth engine: the freemium model that gives away a surprisingly complete product, the templates marketplace that turns users into evangelists, and the community-driven acquisition loop that same-day rivals like Coda can't replicate. With concrete numbers—like a 4x increase in templates during the pandemic and a Net Promoter Score north of 60—they show how Notion turned a saturated market into a…
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