Latest / Freelance Careers with Fexingo: Independent Work, Consulting, and Self-Employment
How a Freelancer Raised Rates by Selling Retainer Tiers
Episode 105 of Freelance Careers with Fexingo: Lucas and Luna explore how a freelance marketing consultant named Sarah doubled her income by restructuring her retainer into three tiers — Basic, Growth, and Scale. Sarah, who worked with B2B SaaS companies, was stuck at $4,000 monthly retainers for years. She analyzed her clients' usage patterns and realized that 60% of them only used her for tactical execution while 40% wanted strategic guidance. She created a Basic tier at $3,500 for tactical-only work, Growth at $5,500 for strategy plus execution, and Scale at $8,000 for full strategic…
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