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How To Get Lucky: Judd Kessler
Have you ever wondered why some people always seem to get the best opportunities — the ideal job, the perfect house, or even a place for the kids in the school everyone wants — while others, just as qualified, miss out?
It’s tempting to call it luck. But what if luck isn’t random at all — what if it’s designed?
My guest today, Judd Kessler, is a professor at the Wharton School of the University of Pennsylvania and one of the leading thinkers in behavioural economics and market design. His new book, Lucky by Design: The Hidden Economics You Need To Get More of What You Want, reveals the…
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